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Florida State University Schools Inc
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Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Book Synopsis Colleges That Change Lives by : Loren Pope
Download or read book Colleges That Change Lives written by Loren Pope and published by Penguin. This book was released on 2006-07-25 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prospective college students and their parents have been relying on Loren Pope's expertise since 1995, when he published the first edition of this indispensable guide. This new edition profiles 41 colleges—all of which outdo the Ivies and research universities in producing performers, not only among A students but also among those who get Bs and Cs. Contents include: Evaluations of each school's program and "personality" Candid assessments by students, professors, and deans Information on the progress of graduates This new edition not only revisits schools listed in previous volumes to give readers a comprehensive assessment, it also addresses such issues as homeschooling, learning disabilities, and single-sex education.
Download or read book Career Assessment written by Mary McMahon and published by Springer. This book was released on 2015-07-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Assessment: Qualitative Approaches will assume a seminal place in the field of career development as the first book to focus solely on qualitative approaches to career assessment. This book represents a timely and important contribution to career development as it seeks to meet the needs of increasingly diverse client groups. Part 1, Foundations strongly positions qualitative career assessment in its historical, philosophical, theoretical and research contexts. The book is innovative by considering qualitative career assessment through the lens of learning. Part 2, Instruments, presents the first collation of chapters on a comprehensive range of qualitative career assessment instruments and processes written to a standard format to enable readers to compare, contrast and evaluate approaches. Part 3, Using quantitative career assessment qualitatively, mitigates against depicting an unnecessary divide in the field between quantitative and qualitative career assessment by considering their complementarities. Part 4, Diverse Contexts, considers qualitative approaches to career assessment in contexts other than able western, middle class settings. Part 5, Future Directions, reflects on the chapters and poses suggestions for the future. With high profile authors from nine different countries, the book represents a truly international contribution to the field of career development. In its focus on qualitative career assessment, this book holds a unique position as the only such text and will therefore assume an important place in the libraries of researchers, academics, and career practitioners.
Book Synopsis Hispanic Marketing by : Felipe Korzenny
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Book Synopsis Knock Knock Give a Sock by : Adina Lichtman
Download or read book Knock Knock Give a Sock written by Adina Lichtman and published by . This book was released on 2021-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Didi, a little girl who meets her neighbor on the street and learns he needs socks. What will she do to help Diego and all her new friends?
Book Synopsis The Bedford Book of Genres: A Guide and Reader by : Amy Braziller
Download or read book The Bedford Book of Genres: A Guide and Reader written by Amy Braziller and published by Macmillan Higher Education. This book was released on 2017-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From memes to resumes, fairy tales to researched arguments, in a striking full-color visual design, The Bedford Book of Genres invites students to unpack how genres work in order to experiment with their own compositions. After capturing the imagination of instructors and students in its successful first edition, the second edition incorporates extensive reviewer feedback to better teach students the rhetorical analysis skills they need to read and compose in any situation. To start the text, the Guide now includes a new Part One that lays out the book’s key concepts--rhetorical situation, the elements of a genre, and multimodal composing--and a substantially revised Part Two with examples arranged by academic, workplace, and public contexts. Throughout the text, Guided Readings provide opportunities to analyze the rhetorical situations and conventions of common public and academic genres, while Guided Process sections follow the decisions that five real students made as they worked in multiple genres and media. With a range of readings from short visual arguments to longer, more complex pieces, the Reader gives students a wealth of sources, models, and inspiration for their own compositions. Now available with Launchpad for The Bedford Book of Genres, the second edition offers a compelling digital option with a complete, interactive, assignable e-book.
Book Synopsis The Civil Rights Era by : Hope Lourie Killcoyne
Download or read book The Civil Rights Era written by Hope Lourie Killcoyne and published by The Rosen Publishing Group, Inc. This book was released on 2015-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important chapters in American history, the civil rights era represents the path of recognition, acceptance, and lauding of one of America’s greatest assets: its black American citizenry. This resource guides readers through the key events, successes, and trials of the civil rights movement, from the Montgomery bus boycott to the Civil Rights Act of 1964 to the assassination of Dr. Martin Luther King Jr. Though significant racial challenges remained even after the dismantling of legal segregation, that only makes studying the civil rights era all the more relevant for students in the twenty-first century.
Book Synopsis The Leader in Me by : Stephen R. Covey
Download or read book The Leader in Me written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2012-12-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Book Synopsis Career Development and Planning by : Robert C. Reardon
Download or read book Career Development and Planning written by Robert C. Reardon and published by Custom Publishing Company. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive career text combines an innovative theory-based approach with practical knowledge developed during the authors’ combined 100 years of providing career services to college students. • Part One (chapters 1-5) focuses on cognitive information processing theory with detailed, practical examples of the application of the theory in typical career situations, including self-knowledge, occupational knowledge, and decision making. • Part Two (chapters 6-10) provides a multidisciplinary overlay of issues that affect career decisions, such as economic trends, the global economy, organizational culture, and family-work issues. • Part Three (chapters 11-15) focuses on concrete steps for executing a strategic career plan and seeking employment, including an examination of familiar topics such as interviewing, resume writing, negotiating, and work adjustment, from a cognitive and multidisciplinary perspective. Revisions to 3rd edition: *New information about occupational classifications *Labor market projections extended to 2016 *More active learning strategies incorporated into instructor's manual and also embedded in the text *Clearer directions for completing assignments provided in appendices, e.g., career field analysis research paper. *Redesigned 350+ PowerPoint slides based text and instructor’s manual contents.
Book Synopsis Federalism and the Tug of War Within by : Erin Ryan
Download or read book Federalism and the Tug of War Within written by Erin Ryan and published by Oxford University Press, USA. This book was released on 2011 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental, national security, and technological challenges push American law into ever more inter-jurisdictional territory, this book proposes a model of 'Balanced Federalism' that mediates between competing federalism values and provides greater guidance for regulatory decision-making.
Book Synopsis The Case for a Carbon Tax by : Shi-Ling Hsu
Download or read book The Case for a Carbon Tax written by Shi-Ling Hsu and published by Island Press. This book was released on 2012-06-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a simple, straightforward way to cut carbon emissions and prevent the most disastrous effects of climate change-and we're rejecting it because of irrational political fears. That's the central argument of The Case for a Carbon Tax, a clear-eyed, sophisticated analysis of climate change policy. Shi-Ling Hsu examines the four major approaches to curbing CO2: cap-and-trade; command and control regulation; government subsidies of alternative energy; and carbon taxes. Weighing the economic, social, administrative, and political merits of each, he demonstrates why a tax is currently the most effective policy. Hsu does not claim that a tax is the perfect or only solution-but that unlike the alternatives, it can be implemented immediately and paired effectively with other approaches. In fact, the only real barrier is psychological. While politicians can present subsidies and cap-and-trade as "win-win" solutions, the costs of a tax are immediately apparent. Hsu deftly explores the social and political factors that prevent us from embracing this commonsense approach. And he shows why we must get past our hang-ups if we are to avert a global crisis.
Download or read book Tallahassee written by Julianne Hare and published by Arcadia Publishing. This book was released on 2002 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chronicles the story of the city's growth from a frontier community into a modern Southern metropolis"--Back cover.
Book Synopsis Higher Education Opportunity Act by : United States
Download or read book Higher Education Opportunity Act written by United States and published by . This book was released on 2008 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History of Education in Florida by : George Gary Bush
Download or read book History of Education in Florida written by George Gary Bush and published by . This book was released on 1889 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The White House Boys by : Roger Dean Kiser
Download or read book The White House Boys written by Roger Dean Kiser and published by Simon and Schuster. This book was released on 2010-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden far from sight, deep in the thick underbrush of the North Florida woods are the ghostly graves of more than thirty unidentified bodies, some of which are thought to be children who were beaten to death at the old Florida Industrial School for Boys at Marianna. It is suspected that many more bodies will be found in the fields and swamplands surrounding the institution. Investigations into the unmarked graves have compelled many grown men to come forward and share their stories of the abuses they endured and the atrocities they witnessed in the 1950s and 1960s at the institution. The White House Boys: An American Tragedy is the true story of the horrors recalled by Roger Dean Kiser, one of the boys incarcerated at the facility in the late fifties for the crime of being a confused, unwanted, and wayward child. In a style reminiscent of the works of Mark Twain, Kiser recollects the horrifying verbal, sexual, and physical abuse he and other innocent young boys endured at the hands of their "caretakers." Questions remain unanswered and theories abound, but Roger and the other 'White House Boys' are determined to learn the truth and see justice served.
Book Synopsis The Condition of Education 2017 by : Education Department
Download or read book The Condition of Education 2017 written by Education Department and published by . This book was released on 2017-07-31 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Condition of Education 2017 summarizes important developments and trends in education using the latest available data. The report presents 42 indicators on the status and condition of education.
Download or read book Tribal written by Diane Roberts and published by HarperCollins. This book was released on 2015-10-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: One overeducated Florida State fan confronts the religiously perverted, racially suspect, and sexually fraught nature of the sport she hates to love: college football. Diane Roberts is a self-described feminist with a PhD from Oxford. She's also a second-generation season ticket holder—and an English professor—at one of the elite college football schools in the country. It's not as if she approves of the violence and hypermasculinity on display; she just can't help herself. So every Saturday from September through December she surrenders to her Inner Barbarian. The same goes for the rest of her "tribe," those thousands of hooting, hollering, beer-swilling Seminoles who, like Roberts, spent the 2013–14 season basking in the loping, history-making Hail Marys of Jameis Winston, the team's Heisman-winning quarterback, when they weren't gawking, dumbstruck, at the headlines in which he was accused of sexual assault. In Tribal, Roberts explores college football's grip on the country at the very moment when gender roles are blurring, social institutions are in flux, and the question of who is—and is not—an American is frequently challenged. For die-hard fans, the sport is a comfortable retreat into tradition, proof of our national virility, and a reflection of an America without troubling ambiguities. Yet, Roberts argues, it is also a representation of the buried heart of this country: a game and a culture built upon the dark past of the South, secrets so obvious they hide in plain sight. With her droll Southern voice and a phrase-turning style reminiscent of Roy Blount Jr. and Sarah Vowell, Roberts offers a sociological unpacking of the sport's dubious history that is at once affectionate and cautionary.
