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Author : Gary A. Anderson
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (31 download)
Download or read book Floral Design and Marketing written by Gary A. Anderson and published by . This book was released on 1988 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Whitmore
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.X/5 (3 download)
Download or read book Marketing of Floricultural Products in the United States written by Susan Whitmore and published by . This book was released on 1989 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Gaffney
Publisher : Half Full Press
ISBN 13 : 9780971955240
Total Pages : 0 pages
Book Rating : 4.9/5 (552 download)
Download or read book Design Star written by Michael Gaffney and published by Half Full Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economy, prospective brides, party throwers, and commercial businesspeople are looking for ways to create their own sophisticated arrangements, rather than hiring expensive third parties. With author Michael Gaffney's foolproof methods, Design Star brings readers into the world of the professional floral designer with secrets, tips, and formulas for great design, as well as step-by-step instructions on everything from classic English design to exotic tropical design. With over 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished arrangements for readers to replicate. It also guides readers through the basics of opening a flower shop or becoming a professional flower designer.
Author : Justine Beaussart
Publisher : Schiffer Craft
ISBN 13 : 9780764369391
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)
Download or read book Starting Your Floral Design Studio written by Justine Beaussart and published by Schiffer Craft. This book was released on 2025-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For floral designers ready to open their own small business, here's an essential how-to guide.
Author : Teresa P. Lanker
Publisher : Florists' Review
ISBN 13 : 9780971486089
Total Pages : 178 pages
Book Rating : 4.4/5 (86 download)
Download or read book Flower Arranging written by Teresa P. Lanker and published by Florists' Review. This book was released on 2007 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your basic skills or offer valuable training to apprentice designers with our latest volume, which is filled with techniques and how-to's to inspire you and help you excel at the art of flower arranging. Industry veteran Teresa P. Lanker, who for more than 20 years has taught floral design and marketing at The Ohio State University Agricultural Technical Institute, shares her expertise as author of this definitive guide. The design methods featured have proven especially successful among floral design students with little or no expertise. Flower recipes and step-by-step instructions walk you through the basics, and variations show you how to expand on your knowledge with more advanced designs. We've also included entire chapters on proper packaging of flowers, working with balloons and creating a perfect commercial display. A comprehensive flower glossary and care and handling appendix help you choose and condition flowers for optimal use. With more than 500 photos, this book leads you through every step in the process with easy-to-follow how-to's. Learn the tips and tricks of the floral trade, and master the fundamentals of floral design, all while working through the lessons at your own pace.
Author : Dana C. Goodrich
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (319 download)
Download or read book Floral Marketing written by Dana C. Goodrich and published by . This book was released on 1980 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. McDaniel
Publisher : Pearson College Division
ISBN 13 : 9780132306089
Total Pages : 290 pages
Book Rating : 4.3/5 (6 download)
Download or read book Floral Design and Arrangement written by Gary L. McDaniel and published by Pearson College Division. This book was released on 1995-08-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written to provide a basic instruction in the techniques of floral design. The author has attempted to describe the fundamental skills and methods used by florists when creating modern commercial designs. The beginning floral designer will then be able to develop these skills further in more advanced design work. The material is intended for use in introductory floral design courses at the secondary, vocational-technical school, or college levels. Professionals and commercial florists will also find this book an excellent reference. This new edition has undergone considerable reorganization. New features include a selection of floral arrangements illustrated in color; floral products and current commercial practices have been included to assist in the training of the floral design student; selected chapters have been expanded to include information of concern to floral designers working in non-traditional flower markets; a set of study exercises has been included at the end of each chapter as an instructional aid; and an additional chapter has been added describing the many career opportunities in the American floral industry. Throughout the three comprehensive units of the book, readers will be taken from a discussion on the history, principles, and elements of design, to the construction methods for creating floral designs and the use of dry and everlasting flowers, to a detailed description of commercial florists' designs for all occasions.
Author : Renee Tucci
Publisher : Schiffer Publishing
ISBN 13 : 9780764362002
Total Pages : 128 pages
Book Rating : 4.3/5 (62 download)
Download or read book Framing Floral Techniques written by Renee Tucci and published by Schiffer Publishing. This book was released on 2021-07-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This approachable guide, featuring over 500 photos and companion commentary from an innovative floral educator, will take the mystery out of creating floral designs that are a step above the rest. By tapping into often unexplored creative materials and techniques with 42 projects, Renee Tucci (AIFD, PFCI) takes the floral enthusiast on a journey through all layers of modern floral design. With this design inspiration and reference manual that expands upon techniques in a real-world way, aspiring and seasoned designers will find encouragement to practice and hone techniques by traveling down a direct, step-by-step path. Important principles and elements of design are woven into the fibers of each project to give the reader a clear understanding of why and how each component is connected to the next. By working with and practicing each of these projects or techniques, learners see that the artistic options and applications are endless.
Author : Wen-Fei Lin Uva
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.E/5 ( download)
Download or read book An Annotated Bibliography and Review of Trends, Competition and Marketing Activities of Floriculture Products in the Retail Florist Industry written by Wen-Fei Lin Uva and published by . This book was released on 1993 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingrid Carozzi
Publisher : Abrams
ISBN 13 : 1683359534
Total Pages : 228 pages
Book Rating : 4.6/5 (833 download)
Download or read book Flowers by Design written by Ingrid Carozzi and published by Abrams. This book was released on 2021-11-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From florist and founder of Tin Can Studios Ingrid Carozzi, a guide to creating floral arrangements that will complement your unique style and taste Flowers are classic, timeless design elements that enliven your home and your life. Flower arrangements can act as an extension of your style and your tastes, complementing and accenting the aesthetic in your home. Ingrid Carozzi brought us beautiful arrangements in her first book, Handpicked, and is now offering even more tips and techniques to bring the joy of flowers into your space in new and fresh ways. Flowers by Design focuses on creating unique and beautiful floral arrangements that fit into and complement the overall look and feel of your home. More minimal tastes? There's a floral bouquet for that. Rustic chic? There's an arrangement for that. Planning an outdoor garden party? Of course, there are plenty of beautiful flowers to enhance the outdoors. Through her experience, Carozzi has developed an exceptional list of designers, influencers, and artists that she works with. Using their backgrounds and homes as inspiration, she provides a number of floral recipes that you can create at home. The contributors utilize their own spaces as the setting for seeing these arrangements in place, offering plenty of ideas for what you can do on your own.
Author : Produce Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (519 download)
Download or read book Floral Marketing Directory and Buyer's Guide written by Produce Marketing Association (U.S.) and published by . This book was released on 1976 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norah T. Hunter
Publisher : Delmar
ISBN 13 : 9781111313234
Total Pages : 608 pages
Book Rating : 4.3/5 (132 download)
Download or read book The Art of Floral Design written by Norah T. Hunter and published by Delmar. This book was released on 2012-06-20 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your career in floral design with THE ART OF FLORAL DESIGN, 3E, International Edition! Newly-expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3E, International Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3E, International Edition prepares you for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues you need to know for success in the field.
Author :
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.E/5 ( download)
Download or read book Floral Management written by and published by . This book was released on 1997 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Jaime
Publisher : Chronicle Books
ISBN 13 : 1797226002
Total Pages : 212 pages
Book Rating : 4.7/5 (972 download)
Download or read book Flowering written by Elizabeth Jaime and published by Chronicle Books. This book was released on 2024-04-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, contemporary flower-arranging book from the Miami-based studio Calma Floral, with foundational tips, flower recipes, and bountiful photography that will teach you how to create irreverent arrangements for any occasion. Heralding a new era in floral design—one that favors a playful, modern aesthetic and a laidback approach—this guide to creating trend-forward flower arrangements invites you to think outside the box. Learn how to arrange unique, eye-catching bouquets by pairing unexpected combinations and incorporating a variety of elements and textures, such as fresh and dried blooms, rhinestones, fruit, and tropical foliage. Foundational tips for “flowering” set you up for success, and twenty step-by-step recipes (paired with step-by-step photos!) make it easy to design joy-filled floral moments—from a whimsical fountain of troll grass to a mossy mounded centerpiece, a Rococo-inspired piece worthy of Versailles, a suspended cloud of fluffy mimosa, and so much more. A must-have for hobbyists and experienced florists looking for something fresh, Flowering is the essential floral book for today. ONE-OF-A-KIND PIECES: With categories that include 360 Arrangements, Bud Vases + Tiny Arrangements, Party Time Flowers, Installations + Home Decor, and more, this book offers a wide range of flower design ideas. You'll find a piece for every occasion, whether you're looking for a bright bouquet of reflexed roses to gift to a friend, a table runner of carnations and candles for a dinner party, or an installation of dried palms to hang in your entryway. ALL-LEVEL DESIGNS: Flowering is perfect for weekend dabblers and professionals alike: Hobbyists and amateur designers will appreciate the informal tone, approachable how-tos, and step-by-step photography, which make creating these striking bouquets and arrangements easy and fun. Experienced florists will be inspired to try something new and different thanks to the book's creative inspirations. ON-TREND AESTHETIC: In a vibrant, colorful package, Flowering makes a fun gift alongside a vase, a candle, or an anthurium plant. Inspired by Calma Floral's youthful brand design, this trend-forward book is a must-have resource for millennials and Gen-Zers who like to have fun with flowers. FLOWER BOOK FOR A MODERN AUDIENCE: With a relaxed approach and chic style, Flowering is a refreshing update to the classic tomes on flower arrangement. Diverging from the tried and true, these 20 arrangements eschew tradition and make a bold statement with sculptural shapes and unique materials. Anyone eager for a new, exciting take on floral design will find it here! Perfect for: Hobbyists and weekend dabblers who want to have fun with flowers Florists and floral designers looking for new inspiration and a fresh aesthetic Fans of the modern arrangements designed by Calma Floral, Bloom and Plume, and Under New Mgmt Shoppers looking for a Mother's Day, birthday, anniversary, or engagement gift
Author : Linda Kevich
Publisher : CreateSpace
ISBN 13 : 9781502790767
Total Pages : 180 pages
Book Rating : 4.7/5 (97 download)
Download or read book How to Start and Operate a Wedding Floral Design Business written by Linda Kevich and published by CreateSpace. This book was released on 2014-11-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your knack for floral design into a profitable business. Learn how to start and operate a profitable wedding floral design service from your own home. This in-depth self-study business training manual is aimed at the individual who already has some basic floral design ability and wants to learn how to successfully turn it into their own business. It is intended to help you transform your existing talent for floral design -- even if you are self-taught or dabbling as a hobby -- into a profitable and viable home based business. As a bonus to the valuable business information which is at the core of this training manual, this course also shares design ideas, principals, suggestions, and tips that are important in wedding floral design, however, it is not a design course - it is a business start-up training manual. You'll learn everything from the correct pricing formulas used by wedding florists for achieving maximum profit, to creative ideas to add interest and professionalism to your wedding designs, to proven marketing & promotional methods for attracting clients, as well as operating procedures for the home based wedding floral designer, complete with proven, highly successful business concepts you can model your own business after. You'll be guided step by step through finding clients and establishing yourself within your local market. You'll learn how to correctly set up your business, how to do a consultation with a client, how to create a contract. Sample forms and contracts are included for you to model your own after. We've left no stone unturned.The course reveals the trade secrets that can otherwise take years of experience to acquire. Get the insider's edge to put your wedding floral business on the fast track. We'll show you exactly how to pump more profit out of your business by incorporating rental items. We'll show you how to buy wholesale. We'll lead you through the proven formula to establish yourself as a major player within your local marketplace, yes even if you operate from home. And you will learn the hottest, most powerful ways of promoting and marketing your wedding floral design business, because if you don't have customers, you don't have a business. All of this information is presented in a easy to follow, fully comprehensive training manual consisting of over 179 pages. Start your new business soon - full time or part time. Enjoy the pride and self-satisfaction of business ownership. If the thought of turning your knack for floral design into an income-generating business excites you, this self-study course is an excellent way to get started now and be in business soon with very low overhead and very low start-up expenses. Enjoy the comfort and convenience of working from home if you like. Structure your business as it best suits you: part time or full time, home-based or retail store front.Get your start in the floral design business and take advantage of the lucrative $60 billion wedding industry for a diversified, multi-faceted approach. The course was developed by drawing upon the experiences of highly successful home based wedding floral business owners. We give you a complete proven and tested system. All instruction is given in an easy to follow, step-by-step format.You'll need to already know how to create bouquets, corsages etc. for weddings to get the full benefit of this course. If you don't yet have that knowledge, the Institute of Weddings (instituteofweddings.com) offers a self-study course in wedding floral design which can give you the design skills you need to design flowers for weddings. Your opportunity to earn a great income while doing something you already enjoy is within reach. Continually updated and revised, this in-depth, fully comprehensive self-study course has been the only one of its kind in the industry for over a decade and has successfully helped thousands of other individuals just like you to launch their own wedding floral businesses.
Author : Stephanie Beener
Publisher :
ISBN 13 : 9781620233597
Total Pages : 288 pages
Book Rating : 4.2/5 (335 download)
Download or read book How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off with Companion CD-ROM Revised 2nd Edition: With Compani written by Stephanie Beener and published by . This book was released on 2012-10-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Hall
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Practices of Growers of Flowers and Plants written by Richard Hall and published by . This book was released on 1975 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
