Filter Bubbles And Targeted Advertising

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Filter Bubbles and Targeted Advertising

Author : The New York Times Editorial Staff
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1642822701
Total Pages : 224 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Filter Bubbles and Targeted Advertising by : The New York Times Editorial Staff

Download or read book Filter Bubbles and Targeted Advertising written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2019-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

Filter Bubbles and Targeted Advertising

Author : The New York Times Editorial Staff
Publisher : New York Times Educational Publishing
ISBN 13 : 9781642822694
Total Pages : 0 pages
Book Rating : 4.8/5 (226 download)

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Book Synopsis Filter Bubbles and Targeted Advertising by : The New York Times Editorial Staff

Download or read book Filter Bubbles and Targeted Advertising written by The New York Times Editorial Staff and published by New York Times Educational Publishing. This book was released on 2019-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

The Great Mental Models, Volume 1

Author : Shane Parrish
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

The Filter Bubble

Author : Eli Pariser
Publisher :
ISBN 13 : 9781322775159
Total Pages : 294 pages
Book Rating : 4.7/5 (751 download)

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Book Synopsis The Filter Bubble by : Eli Pariser

Download or read book The Filter Bubble written by Eli Pariser and published by . This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Data in Competition, Consumer Protection and Intellectual Property Law

Author : Mor Bakhoum
Publisher : Springer
ISBN 13 : 3662576465
Total Pages : 577 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Personal Data in Competition, Consumer Protection and Intellectual Property Law by : Mor Bakhoum

Download or read book Personal Data in Competition, Consumer Protection and Intellectual Property Law written by Mor Bakhoum and published by Springer. This book was released on 2018-11-02 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.With this objective in mind and against the background of the uniform rules set by the EU General Data Protection Regulation, the contributions to this book examine the significance and legal treatment of personal data in competition law, consumer protection law, general civil law and intellectual property law. Instead of providing an isolated analysis of the different areas of law, the book focuses on both synergies and tensions between the different legal fields, exploring potential ways to develop an integrated legal approach to personal data.

Handbook of Global Media Ethics

Author : Stephen J.A. Ward
Publisher : Springer Nature
ISBN 13 : 331932103X
Total Pages : 1450 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Handbook of Global Media Ethics by : Stephen J.A. Ward

Download or read book Handbook of Global Media Ethics written by Stephen J.A. Ward and published by Springer Nature. This book was released on 2021-09-02 with total page 1450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is one of the first comprehensive research and teaching tools for the developing area of global media ethics. The advent of new media that is global in reach and impact has created the need for a journalism ethics that is global in principles and aims. For many scholars, teachers and journalists, the existing journalism ethics, e.g. existing codes of ethics, is too parochial and national. It fails to provide adequate normative guidance for a media that is digital, global and practiced by professional and citizen. A global media ethics is being constructed to define what responsible public journalism means for a new global media era. Currently, scholars write texts and codes for global media, teach global media ethics, analyse how global issues should be covered, and gather together at conferences, round tables and meetings. However, the field lacks an authoritative handbook that presents the views of leading thinkers on the most important issues for global media ethics. This handbook is a milestone in the field, and a major contribution to media ethics.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108858775
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last five years, widespread concern about the effects of social media on democracy has led to an explosion in research from different disciplines and corners of academia. This book is the first of its kind to take stock of this emerging multi-disciplinary field by synthesizing what we know, identifying what we do not know and obstacles to future research, and charting a course for the future inquiry. Chapters by leading scholars cover major topics – from disinformation to hate speech to political advertising – and situate recent developments in the context of key policy questions. In addition, the book canvasses existing reform proposals in order to address widely perceived threats that social media poses to democracy. This title is also available as Open Access on Cambridge Core.

Interference in Elections

Author : Kristina Lyn Heitkamp
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534504028
Total Pages : 178 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Interference in Elections by : Kristina Lyn Heitkamp

Download or read book Interference in Elections written by Kristina Lyn Heitkamp and published by Greenhaven Publishing LLC. This book was released on 2018-12-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allegations of Russian meddling in the 2016 presidential election have brought the issue of election interference to the fore, but is it actually a significant issue in the United States? This volume explores the history of election interference in the United States and beyond, as well as the various methods of interference. It also discusses whether interference can be effectively combatted and what attempts are being made to do so. Election interference has been declared a threat to the electoral process and democracy as a whole, and it is more important than ever to understand the various factors at play.

16 Things to Teach Kids That School Won't

Author : Brian Perry
Publisher : BookRix
ISBN 13 : 3755430118
Total Pages : 99 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis 16 Things to Teach Kids That School Won't by : Brian Perry

Download or read book 16 Things to Teach Kids That School Won't written by Brian Perry and published by BookRix. This book was released on 2023-01-20 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: "16 Things to Teach Kids That School Won't" is a guide for parents and caregivers looking to supplement their child's education with important life skills. The book covers topics such as financial literacy, how to deal with people, understanding power, and nutrition, which are not always addressed in traditional schooling. The author provides practical tips and activities to help children develop these skills and prepare them for success in the real world. The book aims to empower parents to become their child's primary educators and give them the tools they need to thrive in life outside of school.

Data-Driven Marketing for Strategic Success

Author : Rosário, Albérico Travassos
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos

Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Targeted Advertising and Consumer Privacy Concerns

Author : Nicole Gröne
Publisher :
ISBN 13 : 9783954040100
Total Pages : 299 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Targeted Advertising and Consumer Privacy Concerns by : Nicole Gröne

Download or read book Targeted Advertising and Consumer Privacy Concerns written by Nicole Gröne and published by . This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Filter Bubbles

Author : Paula Johanson
Publisher : Greenhaven Publishing LLC
ISBN 13 : 9781534501751
Total Pages : 208 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Online Filter Bubbles by : Paula Johanson

Download or read book Online Filter Bubbles written by Paula Johanson and published by Greenhaven Publishing LLC. This book was released on 2017-12-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time we check our feeds we create safety bubbles around ourselves. Thanks to technological algorithms, we are living an increasingly narrow existence, one in which the news we read, the products we purchase, and the people we interact with are tailor-made for each of us. We might feel informed and comfortable, but we are isolating ourselves from anything outside our bubble. Are online filters just an efficient way to connect, or do they spell the end of democracy? Anyone who has read this book will understand the potential dangers of a society whose assumptions are never challenged.

Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799872920
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation by : Management Association, Information Resources

Download or read book Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-10-30 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: With recent headlines around fake news from world leaders and around presidential elections, Twitter and other social media platforms being pressured to detect and label misinformation posted on their platforms, as well as misinformation around COVID-19 and its vaccine, the world has seen an increase in protests, policy changes, and even chaos surrounding this information. This spread of misinformation, when left unchecked, can turn fiction into fact and result in a mass misconception of the truth that shapes opinions, creates false narratives, and impacts multiple facets of society in potentially detrimental ways, indicating a need for the latest research on how the devastating impacts of this trend, how to discern facts from misinformation, as well as more information on technological advancements in fake news detection The Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation is a compilation of the most comprehensive, previously published, and highly cited research from prestigious institutions including Columbia University and Stanford University, USA, which focuses on understanding fake news, how it spreads, its negative effects, and current solutions being investigated. While highlighting topics such as fake news, trending conspiracy theories, media distrust, political warfare, and detection methods, this book is ideally intended for practitioners, stakeholders, researchers, academicians, and students interested in the continuing surge of fake news and its, at times, dangerous results.

Myths of Social Media

Author : Michelle Carvill
Publisher : Kogan Page Publishers
ISBN 13 : 0749498722
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of Social Media by : Michelle Carvill

Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Surveillance and Identity

Author : David Barnard-Wills
Publisher : Routledge
ISBN 13 : 1317048199
Total Pages : 224 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Surveillance and Identity by : David Barnard-Wills

Download or read book Surveillance and Identity written by David Barnard-Wills and published by Routledge. This book was released on 2016-04-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveillance and Identity analyses the discourse of surveillance in the contemporary United Kingdom, drawing upon public language from central government, governmental agencies, activist movements, and from finance and banking. Examining the logics of these discourses and revealing the manner in which they construct problems of governance in the light of the insecurity of identity, this book shows how identity is fundamentally linked to surveillance, as governmental discourses privilege surveillance as a response to social problems. In drawing links between new technologies and national surveillance projects or concerns surrounding phenomena such as identity fraud, Surveillance and Identity presents a new understanding of identity - the model of 'surveillance identity' - demonstrating that this is often applied to individuals by powerful organisations at the same time as the concept is being actively contested in public language. The first comprehensive study of the discursive politics of surveillance in the UK, this book makes significant contributions to surveillance theory, governmentality theory, and to political and social identity theories. As such, it will be of interest to social scientists of all kinds working on questions of public discourse and political communication, identity, surveillance and the relationship between the individual and the state.

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

The Filter Bubble

Author : Eli Pariser
Publisher : Penguin Press HC
ISBN 13 : 9781594203008
Total Pages : 294 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis The Filter Bubble by : Eli Pariser

Download or read book The Filter Bubble written by Eli Pariser and published by Penguin Press HC. This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report on how internet personalization is controlling and limiting information to users reveals how sites like Google and Facebook only display search results that they believe people are most likely to select, raising a risk that users will become less informed, more biased and increasingly isolated. 50,000 first printing.