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Author : Colehour Jordan Arden
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (56 download)
Download or read book Felt and Future Effects of Direct Marketing on Small Farm Viability written by Colehour Jordan Arden and published by . This book was released on 1997 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Introduction written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For farmers, growing quality crops is just one step in running a successful farm--making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, managing income and expenses, and addressing food safety and labor issues. At the University of California, Santa Cruz Center for Agroecology and Sustainable Food Systems (CASFS), the Farm & Garden Apprenticeship instructors have put together a new instructional resource filled with lessons to teach these skills. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition is a companion volume to CASFS's first training manual, Teaching Organic Farming and Gardening: Resources for Instructors. Revised and expanded in 2015, the first teaching resource has met with widespread praise from educators across North America. Teaching Direct Marketing and Small Farm Viability builds on our experience educating nearly 1,500 apprentice growers in organic production, farm and business planning, direct marketing at a roadside farm stand and to local restaurants, and Community Supported Agriculture (CSA) management through hands-on training in the running of our 135-member CSA program. Published in 2015, the new edition of Teaching Direct Marketing and Small Farm Viability: Resources for Instructors is organized into nine units, four focusing on marketing and five covering other topics related to making a small farm economically viable. Included are lessons and resources for running a CSA project, selling at farmers' markets, forming collaborative marketing groups and grower cooperatives, and selling to restaurants. Also covered are strategies to reach customers using social media and on-farm events, improve small farm planning, including enterprise visioning and market assessment; creating a business plan, including marketing and crop plans; understanding basic bookkeeping and tax issues; and managing time a
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Part 9 - Land Tenure Options and Strategies written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Affordable and secure access to land is crucial for assuring both the economic viability of small-scale agriculture and the adoption and use of sound land stewardship practices. In order to help beginning farmers secure long-term land tenure in the face of development and increasing land prices, new and innovative options for land tenure must be explored. This unit introduces students to a range of strategies that may be used to secure affordable access to land. Although the focus is on those farming or seeking farmland in California, this information will also be useful in other regions.Lecture 1 examines the challenge of finding affordable farmland, and outlines various land tenure options, including leasing and purchasing, and alternative models such as community land trusts and shared ownership arrangements.Lecture 2 offers "how to" information on finding land and developing a lease agreement. It also identifies government programs that offer help to beginning farmers who are looking for land and improving farmland.
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 6 - Building Resilience: Small Farm Planning and Operations written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This unit is about integrated farm planning. The goal of this approach to planning is to integrate the crop plan, the marketing plan, the financial plan, and the time management plan in order to minimize risk and maximize return.All businesses have to manage uncertainty, but farmers face significant risks that are beyond their control, including the vagaries of nature, the fiercely competitive global market, land access challenges, and increased demands from local markets for ever-improved food safety plans and marketing materials. The farmer does not know what will happen each year, but over the life of the farm all of these pressures (and more) will surely influence the farmer's success. While larger farmers selling into the undifferentiated commodity market can manage a great deal of production and marketing risk with crop insurance and marketing contracts, small-scale direct-market farmers have to manage their risks with their wits.As with many things in farming, diversity--combined with planning--is the key. The lectures, exercises, and background scenario presented in Units 6.0-6.4 provide a framework for planning and operating a small direct-market farm to ensure resilience in an ever-changing world.
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm's overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture.Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger companies), but also has increased awareness of, demand for, and opportunities to market organic products. Market research and analysis of farm production and sales records can help the farmer identify profitable products and market outlets. Customer relations always have been, and continue to be central to a successful marketing strategy. Finally, social media technologies, while providing new marketing opportunities, require developing additional skills and time to use them effectively. This section provides an overview of some basic marketing elements.
Author : Amy Bumbacco
Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (946 download)
Download or read book Small Farms, Big Impacts written by Amy Bumbacco and published by . This book was released on 2015 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct-marketing farms play an important role in fostering healthy communities in an era of rapid climate change and unsustainable global agro-industrial practices. Canadian cities intimately depend on foodstuffs imported from countries most affected by climate change events which may cause food shortages and an increase in future food costs. At the same time, the use of heavy machinery and harsh chemicals employed on industrialized farms prevent long-term use of the land by degrading its fertility. In an effort to combat these deficiencies of the global agriculture system, direct-marketing farms have become increasingly prevalent and popular in Canada. Direct-marketing farms offer social benefits such as a sense of community and food education, as well as environmental benefits through sustainable farming techniques. Unfortunately, direct-marketing farmers are typically earning an income less than minimum wage and are therefore not able to support themselves, their families, and their businesses for the long-term. Without a feasible business model to foster a more sustainable livelihood, direct-market farming will never become widely adopted - despite its many benefits. In turn, this thesis seeks to explore the most useful business strategies to be employed by direct-marketing farmers to procure a more sustainable livelihood. First, a literature review was undertaken to ascertain the current opportunities and challenges of direct-market farming. Various ways of assessing wellbeing of direct-marketing farmers was then considered. Second, several farms in Southwestern Ontario were investigated in a case study approach using semi-structured interviews and participant observation to gain insight into the first-hand experiences of operating direct-marketing farms. The results of this thesis contribute to the literature by filling a gap pertaining to how one may generate a sustainable and economically viable livelihood as a direct-marketing farmer. Currently, the literature solely recognizes the significance of direct-marketing farms without detailed accounts of the ways in which such enterprises can be sustained. Also, by determining the requisite elements of a viable business model, the findings may encourage more people to initiate direct-marketing farms and proliferate the widespread and beneficial impacts of direct-market farming.
Author : Martha Brown
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 1- Small Farm Economic Viability written by Martha Brown and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This unit provides students with an overview of trends and issues that affect small farm economic viability in the food system.The first lecture reviews how small farms are defined and includes an overview of the ecological, economic, and social importance of small-scale farms, as well as the demographics of the current farmer population.Lecture 2 examines recent economic trends and government policies impacting this sector. It concludes with a discussion of movements and strategies to support small farms, and sets the stage for subsequent units with an overview of marketing and income diversification strategies.
Author : United States. Agricultural Marketing Service
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (319 download)
Download or read book Facts about written by United States. Agricultural Marketing Service and published by . This book was released on 1978 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myrna Greenfield
Publisher : Savvy Press
ISBN 13 : 1939113628
Total Pages : 305 pages
Book Rating : 4.9/5 (391 download)
Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author : Robert Markiewicz
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (71 download)
Download or read book Direct Marketing in Agriculture written by Robert Markiewicz and published by . This book was released on 2003 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing agricultural products may help overcome some of the business challenges facing the American family farmer's share of the consumer food dollar spent. This increased revenue should then allow these farmers to compete and survive in an increasing globally-competitive agricultural sector.
Author : Steve Martinez
Publisher : DIANE Publishing
ISBN 13 : 1437933629
Total Pages : 87 pages
Book Rating : 4.4/5 (379 download)
Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (121 download)
Download or read book Direct Marketing Today written by and published by . This book was released on 2000 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of California, Santa Cruz. Center for Agroecology and Sustainable Food Systems
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.:/5 (321 download)
Download or read book Teaching Direct Marketing and Small Farm Viability written by University of California, Santa Cruz. Center for Agroecology and Sustainable Food Systems and published by . This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allen R. Thompson
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing and the Small Farmer written by Allen R. Thompson and published by . This book was released on 1980 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research and General Legislation
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (319 download)
Download or read book USDA Research and Extension on Family Farms written by United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Research and General Legislation and published by . This book was released on 1979 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketign and Small Farm Viability, 2nd Edition. Unit 2 - Overview of Produce Marketing written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The choice of a produce marketing channel is one of the most critical decisions produce farmers must make. This unit introduces students to the history of produce marketing and provides information on the most common marketing options.Lecture 1 provides an historical overview and discusses the changes growers made to their marketing practices after the advent of supermarkets and 20th century technology. It also introduces Agricultural Marketing Orders and their unique role in marketing produce. Three main conventional market channel options (wholesale buyers, grower/ shipper/packers, and brokers) are also reviewed, including their advantages and disadvantages for small-scale growers.Lecture 2 discusses alternative marketing options (Direct to Retail & Restaurants, Farmers' Markets, and Community Supported Agriculture); these topics will be covered in detail in later units. The lecture concludes with questions to consider in choosing a marketing strategy.
Download or read book An Overview of Small Farm Direct Marketing written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
