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Book Synopsis Fast Shopper, Slow Store by : Gary Schwartz
Download or read book Fast Shopper, Slow Store written by Gary Schwartz and published by Simon and Schuster. This book was released on 2012-09-25 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.
Book Synopsis Understanding Aesthetics for the Merchandising and Design Professional by : Ann Marie Fiore
Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Download or read book Stay written by Nicola Griffith and published by Vintage Crime/Black Lizard. This book was released on 2003-06-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aud (it rhymes with "shroud" ) Torvingen is six feet tall with blond hair and blue eyes. She can restore a log cabin with antique tools or put a man in a coma with her bare hands. As imagined by Nicola Griffith in this ferocious masterpiece of literary noir, Aud is a hero who combines the tortured complexity with moral authority. In the aftermath of her lover's murder, the last thing a grieving Aud wants is another case. Against her better judgment she agrees to track down an old friend's runaway fiancée--and finds herself up against both a sociopath so artful that the law can't touch him, and the terrible specters of loss and guilt. As stylish as this year's Prada and as arresting as a razor at the throat, Stay places Nicola Griffith in the first rank of new-wave crime writers. From the Trade Paperback edition.
Book Synopsis Music in Everyday Life by : Tia DeNora
Download or read book Music in Everyday Life written by Tia DeNora and published by Cambridge University Press. This book was released on 2000-06-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of music to influence mood, create scenes, routines and occasions is widely recognised and this is reflected in a strand of social theory from Plato to Adorno that portrays music as an influence on character, social structure and action. There have, however, been few attempts to specify this power empirically and to provide theoretically grounded accounts of music's structuring properties in everyday experience. Music in Everyday Life uses a series of ethnographic studies - an aerobics class, karaoke evenings, music therapy sessions and the use of background music in the retail sector - as well as in-depth interviews to show how music is a constitutive feature of human agency. Drawing together concepts from psychology, sociology and socio-linguistics it develops a theory of music's active role in the construction of personal and social life and highlights the aesthetic dimension of social order and organisation in late modern societies.
Download or read book Fashion & Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Book Synopsis Run Fast. Cook Fast. Eat Slow. by : Shalane Flanagan
Download or read book Run Fast. Cook Fast. Eat Slow. written by Shalane Flanagan and published by Rodale Books. This book was released on 2018-08-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • IACP AWARD FINALIST • Cook the recipes that Shalane Flanagan ate while training for her historic TCS New York City Marathon win! Run Fast. Eat Slow. taught runners of all ages that healthy food could be both indulgent and incredibly nourishing. Now, Olympian Shalane Flanagan and chef Elyse Kopecky are back with a cookbook that’s full of recipes that are fast and easy without sacrificing flavor. Whether you are an athlete, training for a marathon, someone who barely has time to step in the kitchen, or feeding a hungry family, Run Fast. Cook Fast. Eat Slow. has wholesome meals to sustain you. Run Fast. Cook Fast. Eat Slow. is full of pre-run snacks, post-run recovery breakfasts, on-the-go lunches, and thirty-minutes-or-less dinner recipes. Each and every recipe—from Shalane and Elyse’s signature Superhero muffins to energizing smoothies, grain salads, veggie-loaded power bowls, homemade pizza, and race day bars—provides fuel and nutrition without sacrificing taste or time.
Book Synopsis Skinnytaste Fast and Slow by : Gina Homolka
Download or read book Skinnytaste Fast and Slow written by Gina Homolka and published by Clarkson Potter. This book was released on 2016-10-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 80+ Under 30 Minute Dishes and 60 Slow Cooker Recipes The easiest, tastiest, most convenient healthy recipes—ever! With Skinnytaste Fast and Slow, you can get a nutritious, flavor-packed, figure-friendly meal—complete with a flourless chocolate brownie made in a slow cooker—on the table any night of the week. Gina Homolka, founder of the widely adored blog Skinnytaste, shares 140 dishes that come together in a snap—whether in a slow cooker or in the oven or on the stovetop. Favorites include: Slow Cooker Chicken and Dumpling Soup Korean-Style Beef Tacos Spicy Harissa Lamb Ragu Peach-Strawberry Crumble Under 30 Minutes Zucchini Noodles with Shrimp and Feta Pizza-Stuffed Chicken Roll-Ups Grilled Cheese with Havarti, Brussels Sprouts, and Apple Cauliflower “Fried” Rice Each recipe includes nutritional information, which can help you take steps toward weight and health goals, and many dishes are vegetarian, gluten-free, and freezer-friendly—all called out with helpful icons. Gina’s practical advice for eating well and 120 color photos round out this indispensable cookbook. (Please note that nutritional information is provided with every recipe, but the most up-to-date Weight Watchers points can be found at skinnytaste online.)
Download or read book Journal of Business Research written by and published by . This book was released on 2000 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Know Your Shoppers (Collection) by : Herb Sorensen
Download or read book Know Your Shoppers (Collection) written by Herb Sorensen and published by FT Press. This book was released on 2013-08-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Download or read book Future Files written by Richard Watson and published by Nicholas Brealey. This book was released on 2010-11-26 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5 trends that will shape the next 50 years: New edition! Wlliam Gladwell meets Alvin Toffler in this lively, provocative and witty look at our possible futures. Filled with provocative forecasts about how the world might change in the next half century, Future Files examines emerging patterns and developments in society, technology, economy, and business, and makes educated speculations as to where they might take us. It is indispensable to business analysts, strategists and organisations who need to stay ahead of the game as well as providing rich and fascinating material for dinner party conversations. Will machines become more intelligent than humans, and even be able to "read" our minds? Will food in our fridge speak to each other using radio waves, then come up with options for tonight's menu? Is there a looming environmental crisis where Planet Earth is doomed? Would you like a pill that improves your memory? Or a moistened tissue that could erase a bad day? Would you feel safer if your front door could tell you whether the person knocking is not a stranger? These are just some of the provocative forecasts about how the world might change in the next half century which Richard Watson explores in Future Files.
Book Synopsis More Make It Fast, Cook It Slow by : Stephanie O'Dea
Download or read book More Make It Fast, Cook It Slow written by Stephanie O'Dea and published by Hachette Books. This book was released on 2010-12-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of slow-cooker cookbook Make It Fast, Cook It Slow returns with budget (and gluten-free!) meals that will satisfy the entire family. Stephanie O'Dea's 200 delicious recipes include Baked Herbed Feta Smoky Bean and Corn Soup Maple-Glazed Pork Chops Moroccan Chicken with Lentils Apple-Pecan Bread Pudding Orange and Honey Tilapia Chocolate Pot de Creme with Ganache --and many more. More Make It Fast, Cook It Slow is the perfect cookbook for easy-to-prepare meals that don't take a toll on the family budget.
Book Synopsis The Retail Revival by : Doug Stephens
Download or read book The Retail Revival written by Doug Stephens and published by John Wiley & Sons. This book was released on 2013-02-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” — Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail... Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail—and business, and society.” —Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next
Book Synopsis Inside the Mind of the Shopper by : Herb Sorensen
Download or read book Inside the Mind of the Shopper written by Herb Sorensen and published by FT Press. This book was released on 2016-08-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them... surpass the expectations of customers trained by online retail... own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”
Book Synopsis Auditory Cognition and Human Performance by : Carryl L. Baldwin
Download or read book Auditory Cognition and Human Performance written by Carryl L. Baldwin and published by CRC Press. This book was released on 2016-04-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hearing and understanding sound- auditory processing- greatly enriches everyday life and enhances our ability to perform many tasks essential to survival. The complex soundscape in which we live influences where we direct our attention, how we communicate with each other, and how we interact with technological systems. Auditory Cognition and Human
Book Synopsis An Architectural Approach to Level Design by : Christopher W. Totten
Download or read book An Architectural Approach to Level Design written by Christopher W. Totten and published by CRC Press. This book was released on 2018-09-03 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore Level Design through the Lens of Architectural and Spatial Experience Theory Written by a game developer and professor trained in architecture, An Architectural Approach to Level Design is one of the first books to integrate architectural and spatial design theory with the field of level design. It explores the principles of level design through the context and history of architecture, providing information useful to both academics and game development professionals. Understand Spatial Design Principles for Game Levels in 2D, 3D, and Multiplayer Applications The book presents architectural techniques and theories for level designers to use in their own work. The author connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. Create Meaningful User Experiences in Your Games Bringing together topics in game design and architecture, this book helps designers create better spaces for their games. Software independent, the book discusses tools and techniques that designers can use in crafting their interactive worlds.
Book Synopsis Architectural Approach to Level Design by : Christopher W. Totten
Download or read book Architectural Approach to Level Design written by Christopher W. Totten and published by CRC Press. This book was released on 2019-04-25 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a game developer and professor trained in architecture, An Architectural Approach to Level Design is one of the first books to integrate architectural and spatial design theory with the field of level design. It explores the principles of level design through the context and history of architecture. Now in its second edition, An Architectural Approach to Level Design presents architectural techniques and theories for you to use in your own work. The author connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with that space. It also addresses industry issues like how to build interesting tutorial levels and how to use computer-generated level design systems without losing the player-focused design of handmade levels. Throughout the text, you will learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. FEATURES Presents case studies that offer insight on modern level design practices, methods, and tools Presents perspectives from industry designers, independent game developers, scientists, psychologists, and academics Explores how historical structures can teach us about good level design Shows how to use space to guide or elicit emotion from players Includes chapter exercises that encourage you to use principles from the chapter in digital prototypes, playtesting sessions, paper mock-ups, and design journals Bringing together topics in game design and architecture, this book helps you create better spaces for your games. Software independent, the book discusses tools and techniques that you can use in crafting your interactive worlds.
Book Synopsis Luxury Fashion Branding by : U. Okonkwo
Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
