Fast Company Innovation By Design

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Fast Company Innovation by Design

Author : Stephanie Mehta
Publisher : Abrams
ISBN 13 : 1647004713
Total Pages : 402 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Fast Company Innovation by Design by : Stephanie Mehta

Download or read book Fast Company Innovation by Design written by Stephanie Mehta and published by Abrams. This book was released on 2021-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work Design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.

Innovation Design

Author : Elke den Ouden
Publisher : Springer Science & Business Media
ISBN 13 : 1447122682
Total Pages : 206 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Innovation Design by : Elke den Ouden

Download or read book Innovation Design written by Elke den Ouden and published by Springer Science & Business Media. This book was released on 2011-10-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing – such as the aging population, energy scarcity and environmental issues – are not just threats but are also great opportunities for organizations. Innovation Design shows how organizations can contribute to the process of generating value for society by finding true solutions to these challenges. And at the same time it describes how they can capture value for themselves in business ecosystems that care for both people and planet. This book covers: creating meaningful innovations that improve quality of life, engage users and provide value for organizations and other stakeholders, guiding the creation of shared value throughout the innovation process, with a practical and integrative approach towards value that connects ideas from economics, psychology, sociology and ecology, designing new business models and business ecosystems to deliver sustainable benefits for all the involved parties and stakeholders, addressing both tangible and intangible value. Innovation Design gives numerous examples of projects and innovations to illustrate some of the challenges and solutions you may encounter in your journey of designing meaningful innovations and creating shared value. It also offers practical methods and tools that can be applied directly in your own projects. And in a fast-changing world, it provides a context, a framework and the inspiration to create value at every level: for people, for organizations and for the society in which we live.

Managing Innovation, Design and Creativity

Author : Bettina von Stamm
Publisher : John Wiley & Sons
ISBN 13 : 0470510668
Total Pages : 591 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

The Innovation Mode

Author : George Krasadakis
Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Innovation Mode by : George Krasadakis

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

The Soul of Leadership

Author : Deepak Chopra, M.D.
Publisher : Harmony
ISBN 13 : 0307451720
Total Pages : 226 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Soul of Leadership by : Deepak Chopra, M.D.

Download or read book The Soul of Leadership written by Deepak Chopra, M.D. and published by Harmony. This book was released on 2010-12-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Deepak Chopra lights the way to twenty-first century leadership, where consciousness, love, and compassion redefine the locus of power in relationships and organizations.”—John Mackey, co-CEO Whole Foods Market Bestselling author and spiritual guide Deepak Chopra invites you to become the kind of leader most needed today: a leader with vision who can make that vision real. Chopra has been teaching leadership to CEOs and other top executives for eight years, and the path outlined in The Soul of Leadership applies to any business, but the same principles are relevant in every community and area of life, from family and home to school, place of worship, and neighborhood. “At the deepest level,” Chopra writes, “a leader is the symbolic soul of a group.” With clear, practical steps, you are led through the crucial skills outlined in the acronym L-E-A-D-E-R-S: L = Look and Listen E = Emotional Bonding A = Awareness D = Doing E = Empowerment R = Responsibility S = Synchronicity After identifying your own soul profile and the core values you want to develop, you can use these seven skills to allow your potential for greatness to emerge. Only from the level of the soul, Chopra contends, are great leaders created. Once that connection is made, you have unlimited access to the most vital qualities a leader can possess: creativity, intelligence, organizing power, and love. The Soul of Leadership aims to fill the most critical void in contemporary life, the void of enlightened leaders. “You can be such a leader,” Chopra promises. “The path is open to you. The only requirement is that you learn to listen to your inner guide.” In this unique handbook you are shown how to do just that, in words as practical as they are uplifting. The future is unfolding at this very minute, and the choice to lead it lies with each of us, here and now.

The Myths of Innovation

Author : Scott Berkun
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399614
Total Pages : 250 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Myths of Innovation by : Scott Berkun

Download or read book The Myths of Innovation written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Innovation by Design

Author : Thomas Lockwood
Publisher : Red Wheel/Weiser
ISBN 13 : 1632658909
Total Pages : 224 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Innovation by Design by : Thomas Lockwood

Download or read book Innovation by Design written by Thomas Lockwood and published by Red Wheel/Weiser. This book was released on 2017-11-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets. In Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of their study of some of the world’s most innovative organizations, including: The 10 attributes leaders can use to create and develop effective cultures of innovation. How to use design thinking as a powerful method to drive employee creativity and innovation. How to leverage the natural influence of the collective imagination to produce the “pull effect” of creativity and risk taking. How leaders can take the “Fifth Step of Design” and create their ideal culture. Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today’s businesses—the need for relevant innovation.

Design Thinking for Strategic Innovation

Author : Idris Mootee
Publisher : John Wiley & Sons
ISBN 13 : 1118620127
Total Pages : 228 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Design Thinking for Strategic Innovation by : Idris Mootee

Download or read book Design Thinking for Strategic Innovation written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

Design Thinking

Author : Thomas Lockwood
Publisher : Simon and Schuster
ISBN 13 : 1581157347
Total Pages : 311 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Design Thinking by : Thomas Lockwood

Download or read book Design Thinking written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-02-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Creative Acts for Curious People

Author : Sarah Stein Greenberg
Publisher : Ten Speed Press
ISBN 13 : 1984858173
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Creative Acts for Curious People by : Sarah Stein Greenberg

Download or read book Creative Acts for Curious People written by Sarah Stein Greenberg and published by Ten Speed Press. This book was released on 2021-09-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.

Mismatch

Author : Kat Holmes
Publisher : MIT Press
ISBN 13 : 0262038889
Total Pages : 173 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Mismatch by : Kat Holmes

Download or read book Mismatch written by Kat Holmes and published by MIT Press. This book was released on 2018-10-16 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

The Designful Company

Author : Marty Neumeier
Publisher : Peachpit Press
ISBN 13 : 0321648811
Total Pages : 218 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis The Designful Company by : Marty Neumeier

Download or read book The Designful Company written by Marty Neumeier and published by Peachpit Press. This book was released on 2009-03-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

Ten Types of Innovation

Author : Larry Keeley
Publisher : John Wiley & Sons
ISBN 13 : 1118571398
Total Pages : 581 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Ten Types of Innovation by : Larry Keeley

Download or read book Ten Types of Innovation written by Larry Keeley and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Change by Design

Author : Tim Brown
Publisher : Harper Collins
ISBN 13 : 0061937746
Total Pages : 278 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Change by Design by : Tim Brown

Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

101 Design Methods

Author : Vijay Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1118330242
Total Pages : 341 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis 101 Design Methods by : Vijay Kumar

Download or read book 101 Design Methods written by Vijay Kumar and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Reimagining Design

Author : Kevin G. Bethune
Publisher : MIT Press
ISBN 13 : 026254847X
Total Pages : 209 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Reimagining Design by : Kevin G. Bethune

Download or read book Reimagining Design written by Kevin G. Bethune and published by MIT Press. This book was released on 2024-02-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Sprint

Author : Jake Knapp
Publisher : Simon and Schuster
ISBN 13 : 1501121774
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.