Fashion Marketing In Emerging Economies

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Fashion Marketing in Emerging Economies Volume I

Author : Frederica Brooksworth
Publisher : Springer Nature
ISBN 13 : 3031073266
Total Pages : 286 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Fashion Marketing in Emerging Economies Volume I by : Frederica Brooksworth

Download or read book Fashion Marketing in Emerging Economies Volume I written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

Fashion Marketing in Emerging Economies Volume II

Author : Frederica Brooksworth
Publisher : Springer Nature
ISBN 13 : 303107078X
Total Pages : 296 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Fashion Marketing in Emerging Economies Volume II by : Frederica Brooksworth

Download or read book Fashion Marketing in Emerging Economies Volume II written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Luxury and Fashion Marketing

Author : Satyendra Singh
Publisher : Routledge
ISBN 13 : 1351269585
Total Pages : 140 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Luxury and Fashion Marketing by : Satyendra Singh

Download or read book Luxury and Fashion Marketing written by Satyendra Singh and published by Routledge. This book was released on 2020-12-06 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Research Handbook of Marketing in Emerging Economies

Author : Marin A. Marinov
Publisher : Edward Elgar Publishing
ISBN 13 : 1784713171
Total Pages : 326 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook of Marketing in Emerging Economies by : Marin A. Marinov

Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.

Fashion Marketing in Emerging Economies

Author : Frederica Brooksworth
Publisher :
ISBN 13 : 9783031070792
Total Pages : 0 pages
Book Rating : 4.0/5 (77 download)

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Book Synopsis Fashion Marketing in Emerging Economies by : Frederica Brooksworth

Download or read book Fashion Marketing in Emerging Economies written by Frederica Brooksworth and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management and Information Technology in the Digital Era

Author : Nawal Chemma
Publisher : Emerald Group Publishing
ISBN 13 : 1803822953
Total Pages : 265 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Management and Information Technology in the Digital Era by : Nawal Chemma

Download or read book Management and Information Technology in the Digital Era written by Nawal Chemma and published by Emerald Group Publishing. This book was released on 2022-09-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.

Fashion Marketing Communications

Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
ISBN 13 : 1405150602
Total Pages : 231 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood

Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Innovation in Luxury Fashion Family Business

Author : E. Giacosa
Publisher : Springer
ISBN 13 : 1137498668
Total Pages : 305 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Innovation in Luxury Fashion Family Business by : E. Giacosa

Download or read book Innovation in Luxury Fashion Family Business written by E. Giacosa and published by Springer. This book was released on 2014-12-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Green Marketing in Emerging Markets

Author : Chipo Mukonza
Publisher : Springer Nature
ISBN 13 : 303074065X
Total Pages : 302 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Green Marketing in Emerging Markets by : Chipo Mukonza

Download or read book Green Marketing in Emerging Markets written by Chipo Mukonza and published by Springer Nature. This book was released on 2021-08-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Global Fashion Business

Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350180203
Total Pages : 305 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Global Fashion Business by : Byoungho Ellie Jin

Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Resilient Businesses for Sustainability

Author : Rajnish Kumar Misra
Publisher : Emerald Group Publishing
ISBN 13 : 1836081286
Total Pages : 193 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Resilient Businesses for Sustainability by : Rajnish Kumar Misra

Download or read book Resilient Businesses for Sustainability written by Rajnish Kumar Misra and published by Emerald Group Publishing. This book was released on 2024-10-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity.

Mastering Fashion Marketing

Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 1137092718
Total Pages : 240 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Handbook of Research on Managing Information Systems in Developing Economies

Author : Boateng, Richard
Publisher : IGI Global
ISBN 13 : 1799826112
Total Pages : 695 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Managing Information Systems in Developing Economies by : Boateng, Richard

Download or read book Handbook of Research on Managing Information Systems in Developing Economies written by Boateng, Richard and published by IGI Global. This book was released on 2020-04-17 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology provides accessibility otherwise unavailable to the people who can benefit from it the most. As new digital tools become less expensive and more widely available, research and real-world cases that examine the union between emergent countries and information systems are essential in determining the next steps for these nations. The Handbook of Research on Managing Information Systems in Developing Economies is a pivotal reference source that explores the effects of technological data handling within developing economies. Covering a broad range of topics such as emerging digital technologies, socio-economic development, and technology startups, this book is ideally designed for software programmers, policymakers, practitioners, educators, academicians, students, and researchers.

The Oxford Handbook of Management in Emerging Markets

Author : Robert E. Grosse
Publisher :
ISBN 13 : 0190683945
Total Pages : 889 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Management in Emerging Markets by : Robert E. Grosse

Download or read book The Oxford Handbook of Management in Emerging Markets written by Robert E. Grosse and published by . This book was released on 2019 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world and looks at competitive strategies of local and multinational companies going into and coming out of these countries. This book should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge as well as explore the role of local and international firms operating in emerging markets within global value chains or production networks.

Fashion Brand Internationalization

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523379
Total Pages : 160 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Fashion Brand Internationalization by : Byoungho Jin

Download or read book Fashion Brand Internationalization written by Byoungho Jin and published by Springer. This book was released on 2016-06-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Responsible Management in Emerging Markets

Author : Eric Kwame Adae
Publisher : Springer Nature
ISBN 13 : 3030765636
Total Pages : 397 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Responsible Management in Emerging Markets by : Eric Kwame Adae

Download or read book Responsible Management in Emerging Markets written by Eric Kwame Adae and published by Springer Nature. This book was released on 2021-10-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12 (responsible production and consumption), this volume focusses on how businesses, nations, and continents across the globe can actualize a sustainable paradigm, now and in the future. It offers fresh theoretical, policy, and managerial insights into the complex processes and relationships that mediate businesses’ ability to deliver on their social development promise, through sustainability and green initiatives. This book discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green marketing, green fashion and green entrepreneurship, it offers a Sustainable Development Roadmap (SDR) that is applicable for businesses in emerging economies. This volume is a valuable resource for professionals and academics in emerging economies who desire to understand how firms are demonstrating responsible management through green initiatives, corporate social responsibility and sustainable policies and practices.

Circular Economy and Re-Commerce in the Fashion Industry

Author : Shrivastava, Archana
Publisher : IGI Global
ISBN 13 : 1799827291
Total Pages : 204 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Circular Economy and Re-Commerce in the Fashion Industry by : Shrivastava, Archana

Download or read book Circular Economy and Re-Commerce in the Fashion Industry written by Shrivastava, Archana and published by IGI Global. This book was released on 2020-06-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.