Missoni

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Author :
Publisher : Rizzoli Publications
ISBN 13 : 084786653X
Total Pages : 348 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Missoni by : Massimiliano Capella

Download or read book Missoni written by Massimiliano Capella and published by Rizzoli Publications. This book was released on 2019-09-17 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the unmistakable Missoni style, whose innovative approach mixes bold color, pattern, and material with an extraordinary sense of balance and elegance. This is the first fully comprehensive book about Missoni, created with full access to the archives and with the support of the Missoni family. Lavishly designed, it features reproductions of Missoni patterns printed on special material and stitched into the binding between signatures along with other special features. This volume was conceived as a design object, in which images, texts, original fabrics, drawings, color palettes, and fashion patterns speak to one another. Missoni celebrates an elegance that has become an artistic expression as well as something of a cultural and fashion revolution since the early 1950s, when Rosita and Ottavio Missoni began their creative journey into fashion and art, with a talent for experimentation that never betrayed the spirit of their origins in the decades to come. Divided into thematic sections, each is introduced by an essay including quotes by the Missonis themselves, highlighting the artistic decisions that contributed to the success and recognizability of their fashion house. With previously unpublished material from both the family and the company archives, this volume is a look into the creative and artistic world of Missoni.

100 Contemporary Fashion Designers

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Author :
Publisher : Taschen America Llc
ISBN 13 : 9783836516860
Total Pages : 800 pages
Book Rating : 4.5/5 (168 download)

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Book Synopsis 100 Contemporary Fashion Designers by : Terry Jones

Download or read book 100 Contemporary Fashion Designers written by Terry Jones and published by Taschen America Llc. This book was released on 2009-10-01 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion of the 21st century: 100 fashion designers shaping the styles of tomorrow This two-volume compilation brings together highlights from TASCHEN's Fashion Now! series to create a comprehensive overview of fashion design around the world at the start of the 21st century. Edited by i-D creator Terry Jones, this book is an indispensible work of reference for anyone interested in the future of fashion. Fast-rising new designers--tomorrow's superstars--feature alongside industry giants and established practitioners: A-K Haider Ackermann / Azzedine Alaïa / Giorgio Armani / Kris Van Assche / Agnes B. / Christopher Bailey - Burberry / Neil Barrett / Luella Bartley / Walter Van Beirendonck / Véronique Branquinho / Thom Browne / Consuelo Castiglioni - Marni / Dean & Dan Caten - Dsquared / Roberto Cavalli / Hussein Chalayan / Maria Cornejo - Zero / Francisco Costa - Calvin Klein / Giles Deacon / Christophe Decarnin - Balmain / Ann Demeulemeester / Domenico Dolce & Stefano Gabbana - Dolce & Gabbana / Alber Elbaz - Lanvin / Silvia Venturini Fendi / Alberta Ferretti / Limi Feu / Tom Ford / Dai Fujiwara - Issey Miyake / John Galliano - Christian Dior / Jean Paul Gaultier - Hermès / Nicolas Ghesquière - Balenciaga / Frida Giannini - Gucci / Katharine Hamnett / Ann Valérie Hash /Desiree Heiss & Ines Kaag - Bless / Lazaro Hernandez & Jack McCollough - Proenza Schouler / Tommy Hilfiger / Viktor Horsting & Rolf Snoeren - Viktor & Rolf / Margaret Howell / Marc Jacobs - Louis Vuitton / Rossella Jardini - Moschino / Wolfgang Joop - Wunderkind / Christopher Kane / Donna Karan / Rei Kawakubo - Comme des Garçons / Adam Kimmel / Sophia Kokosalaki / Michael Kors / Tao Kurihara L-Z Christian Lacroix / Karl Lagerfeld - Chanel / Ralph Lauren / Christophe Lemaire - Lacoste / Julien MacDonald / Hannah MacGibbon - Chloé / Tomas Maier - Bottega Veneta / Martin Margiela - Maison Martin Margiela / Antonio Marras - Kenzo / Stella McCartney / Alexander McQueen / Angela Missoni / Roland Mouret / Kate & Laura Mulleavy - Rodarte / Richard Nicoll / Nigo - A Bathing Ape / Dries Van Noten / Lucas Ossendrijver - Lanvin / Rick Owens / Bruno Pieters - Hugo Boss / Stefano Pilati - Yves Saint Laurent / Zac Posen / Miuccia Prada / Gareth Pugh / John Richmond / Narciso Rodriguez / Sonia Rykiel / Jonathan Saunders - Pollini / Marios Schwab / Jeremy Scott / Raf Simons - Jil Sander / Martine Sitbon - Rue du Mail / Paul Smith / Anna Sui / Jun Takahashi - Undercover / Olivier Theyskens / Justin Thornton & Thea Bregazzi - Preen / Aitor Throup / Riccardo Tisci - Givenchy / Jean Touitou - APC / Giambattista Valli / An Vandevorst & Filip Arickx - AF Vandevorst / Donatella Versace / Stuart Vevers - Loewe / Milan Vukmirovic - Trussardi / Alexander Wang / Junya Watanabe / Vivienne Westwood / Bernhard Willhelm / Matthew Williamson / Yohji Yamamoto / Italo Zucchelli - Calvin Klein Text in English, French, and German

Sewing for Fashion Designers

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 1780677049
Total Pages : 320 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Sewing for Fashion Designers by : Anette Fischer

Download or read book Sewing for Fashion Designers written by Anette Fischer and published by Laurence King Publishing. This book was released on 2015-04-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide explores the fundamental sewing methods fashion designers need and teaches professional garment construction. Chapter One introduces sewing tools and machinery (including industrial machines). It discusses how to work with patterns and explains cutting-out methods. Chapter Two is devoted to different fabrics and how they work, focusing on the construction of a garment, including fastenings and trimmings, and the use of materials to support structured pieces, such as corsets. Hand-sewing techniques and basic seams are explored in Chapter Three. Techniques are demonstrated with step-by-step photographic guides combined with technical drawings. A guide to making garment details and decorations, such as pockets, waistlines, and necklines, is found in Chapter Four. Chapter Five addresses fabric-specific techniques, for everything from lace to neoprene. The best technical approaches to use for patternmaking and construction are discussed for each fabric. Catwalk images demonstrate how these kinds of techniques are employed by designers.

Fashion Designers A-Z, Prada Edition

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Author :
Publisher :
ISBN 13 : 9783836543033
Total Pages : 0 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Fashion Designers A-Z, Prada Edition by : Valerie Steele

Download or read book Fashion Designers A-Z, Prada Edition written by Valerie Steele and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion masterpieces: Defining designers of the 20th and 21st centuries and their most remarkable works From Azzedine Ala�a, Crist�bal Balenciaga, and Coco Chanel, to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, a century's worth of fashion greats from the permanent collection of The Museum at the Fashion Institute of Technology are celebrated in this limited-edition volume. Photographs of over 500 garments selected from the Museum's permanent collection illuminate each of the featured designers, while texts by the curators explain why each designer is important in fashion history and what is special about the individual pieces featured. In her introductory essay, director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon; and both Steele and contributor Suzy Menkes provide a history of this museum's role in the world of fashion scholarship and preservation. Fashion Designers A-Z is available as a series of six Designer Editions. Each edition (a total of 11,000 copies) is bound in a fabric created by one of six designers--Akris, Etro, Stella McCartney, Missoni, Prada, and Diane von Furstenberg--and comes in a Plexiglas box. Crafted by hand at a bindery in the heart of Italy, and stamped with a unique number, every copy is an instant classic, and an addition to your fashion library that is truly one-of-a-kind. For the Prada Edition of 2,000 numbered copies, Miuccia Prada selected four classic prints from previous collections and re-printed them on cotton: the feminine tiny "hearts," the Baroque-inspired "bananas," the abstract geometric "diamonds," and a floral reissued for Prada from the 1960 Holliday & Brown archives. Orders placed online will be fulfilled with one of the Prada fabrics. Text in English, French, and German

The Missoni Family Cookbook

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Author :
Publisher : Editions Assouline
ISBN 13 : 9781614286646
Total Pages : 240 pages
Book Rating : 4.2/5 (866 download)

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Book Synopsis The Missoni Family Cookbook by :

Download or read book The Missoni Family Cookbook written by and published by Editions Assouline. This book was released on 2018-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Missoni clothes have been handed down by fashionistas since the 1970s and are covetable and prized, Francesco Maccapani Missoni, the son of designer Angela Missoni, feels the same way about the family's distinctive recipes. With a healthy respect for tradition, Francesco has collected his parents' and grandparents' favorites. For the first time, The Missoni Family Cookbook chronicles the Missoni culinary tradition, making these delicious, well-guarded family recipes available to the home cook. Beyond the glitz and glamour of the family known so well through fashion, you can now be at home-and a tavola-with the Missonis.

Fashion Designers A-Z, Missoni Edition

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Author :
Publisher :
ISBN 13 : 9783836543026
Total Pages : 0 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Fashion Designers A-Z, Missoni Edition by : Suzy Menkes

Download or read book Fashion Designers A-Z, Missoni Edition written by Suzy Menkes and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion masterpieces: Defining designers of the 20th and 21st centuries and their most remarkable works From Azzedine Ala�a, Crist�bal Balenciaga, and Coco Chanel, to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, a century's worth of fashion greats from the permanent collection of The Museum at the Fashion Institute of Technology are celebrated in this limited-edition volume. Photographs of over 500 garments selected from the Museum's permanent collection illuminate each of the featured designers, while texts by the curators explain why each designer is important in fashion history and what is special about the individual pieces featured. In her introductory essay, director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon; and both Steele and contributor Suzy Menkes provide a history of this museum's role in the world of fashion scholarship and preservation. Fashion Designers A-Z is available as a series of six Designer Editions. Each edition (a total of 11,000 copies) is bound in a fabric created by one of six designers--Akris, Etro, Stella McCartney, Missoni, Prada, and Diane von Furstenberg--and comes in a Plexiglas box. Crafted by hand at a bindery in the heart of Italy, and stamped with a unique number, every copy is an instant classic, and an addition to your fashion library that is truly one-of-a-kind. For the covers of the Missoni Edition, limited to just 2,000 numbered copies, the Missoni family selected a colorful array of 20 different zigzag-striped knit from its vast archives. The fabrics exemplify the company's optimistic, playful approach to pattern since the 1970s. Orders placed online will be fulfilled with one of the Missoni fabrics. Text in English, French, and German

Paris, Capital of Fashion

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350102954
Total Pages : 394 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Paris, Capital of Fashion by : Valerie Steele

Download or read book Paris, Capital of Fashion written by Valerie Steele and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paris, Capital of Fashion accompanies a major exhibition at The Museum at FIT, New York's only museum dedicated solely to the art of fashion. This lavishly-illustrated book is edited by MFIT's director and chief curator, Valerie Steele, also the author of the acclaimed Paris Fashion: A Cultural History. This new book opens with an important essay on how and why Paris became famous as the international “capital of fashion.” Steele traces how the mythic “aura” of Paris fashion was constructed over generations, as the splendour of the court at Versailles came to be echoed by the spectacle of the haute couture. Yet Paris has faced repeated challenges from other fashion capitals, especially London, Milan, and New York. Essays by Christopher Breward, David Gilbert, Grazia d'Annunzio, and Antonia Finnane place Paris within a broader global narrative, while Sophie Kurkdjian investigates the cultural value of the Parisian couture, and Agnès Rocomora explores the online imagery of the chic Parisienne. As The New Yorker recently put it, Paris is “the most glamorous and competitive of the world's fashion capitals.” No other city has been branded “Fashion” as Paris has. By opening the study of Paris fashion to new approaches, this book explains why Paris still retains its position as the world's undisputed fashion capital.

The Little Dictionary of Fashion

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Author :
Publisher : Victoria & Albert Museum
ISBN 13 : 9781851775552
Total Pages : 126 pages
Book Rating : 4.7/5 (755 download)

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Book Synopsis The Little Dictionary of Fashion by : Christian Dior

Download or read book The Little Dictionary of Fashion written by Christian Dior and published by Victoria & Albert Museum. This book was released on 2008 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion.

Reinvention and Restlessness

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Publisher : Rizzoli Publications
ISBN 13 : 0847869776
Total Pages : 186 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Reinvention and Restlessness by : Colleen Hill

Download or read book Reinvention and Restlessness written by Colleen Hill and published by Rizzoli Publications. This book was released on 2021-03-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nineties fashion--from grunge, to Clueless's Alaïa, to Margiela's new couture--is an essential reference point for contemporary style. This book, created in tandem with an exhibition at The Museum at FIT, documents the changing culture, attitudes, and creatives that ushered in our visual age. Minimalism. Deconstruction. The rejuvenation of established houses. These are just a few of the concepts that have come to define 1990s fashion. Others include an increased concern with environmentalism, developing technologies and the beginning of the fashion internet, freewheeling historical references, and a predilection for lifting significant styles from other cultures (the issues raised by this 'borrowing' are reviewed through a contemporary lens). In the twenty years since the decade ended, the fashion world has experienced several nineties revivals. Reinvention and Restlessness: Fashion in the 90s focuses specifically on designers who challenged the expected appearance or workings of high fashion, and who played an important role in laying the foundation for fashion of the twenty-first century, including: Tom Ford, John Galliano, Alexander McQueen, Marc Jacobs, Michael Kors, Martin Margiela, Stella McCartney, Helmut Lang, Jil Sander, Yohji Yamamoto, Rei Kawakubo, and Viktor & Rolf. Additional chapters address changes to fashion editorials and campaigns (under talents like Steven Meisel, Corinne Day, Inez & Vinoodh, Mark Borthwick, and Nan Goldin), a new theatricality to runway presentations, and the emergence of fashion theory as a field.

Fashion Branding and Consumer Behaviors

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Fashion Branding and Consumer Behaviors by : Tsan-Ming Choi

Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

Architectural Digest at 100

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Author :
Publisher : Abrams
ISBN 13 : 1683356470
Total Pages : 468 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Architectural Digest at 100 by : Architectural Digest

Download or read book Architectural Digest at 100 written by Architectural Digest and published by Abrams. This book was released on 2019-10-08 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist

Bullock's Department Store

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Publisher : Arcadia Publishing
ISBN 13 : 143965042X
Total Pages : 128 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Bullock's Department Store by : Devin T. Frick

Download or read book Bullock's Department Store written by Devin T. Frick and published by Arcadia Publishing. This book was released on 2015-03-23 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories in many people. For those loyal patrons who grew up, lived in, or visited the City of Angels, Bullock's was--and still is--a part of their lives. Bullock's was a rite of passage. From baby clothing to back-to-school gear, prom dresses to bridal gowns, Bullock's offered quality merchandise and exemplary customer service. The store's professional sales staff solidified its place in retail history. The staff knew you by name, and Bullock's was more than just a shopping destination. It was part of the community; it was your family and was always there for you.

Women in Design

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Publisher : Laurence King Publishing
ISBN 13 : 9781786275318
Total Pages : 256 pages
Book Rating : 4.2/5 (753 download)

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Book Synopsis Women in Design by : Charlotte Fiell

Download or read book Women in Design written by Charlotte Fiell and published by Laurence King Publishing. This book was released on 2019-10-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering an alternative, female–focused history, Women in Design is an essential new tome dedicated to the innovators who have shaped the design world" – ELLE Decoration Featuring more than 100 profiles of pioneering women designers, some who have achieved global recognition such as Ray Eames, Charlotte Perriand and Zaha Hadid, it also introduces the fascinating and often untold stories of lesser–known designers, who have similarly shaped and enriched the story of design. An excerpt from the book: "This book is, first and foremost, a celebration of some truly remarkable women whose careers in design have been exceptional. They can rightly be called exceptional because, despite the odds stacked against them, the women featured here created significant bodies of work within what was – and to a certain extent still is – the male–dominated field of design. By highlighting their extraordinary achievements, our intention is to contextualize the role of women in design over the last one hundred years or so in order to trace how the status of female designers has evolved, while at the same time assessing where it stands today. In the past, all too often the work of female designers was overlooked in the literature on design, while also being woefully under–represented in exhibitions and museum collections. This book seeks to redress these outstanding omissions. The primary reasons for this paucity of representation are that – as in other male–dominated professions – women were often either largely excluded from certain areas of endeavour or had no option but to take on subordinate roles. Women designers and their work have, also, all too often been assessed through the lens of the patriarchy, meaning they have either been entirely defined by their gender or their contributions have been subsumed under that of their 'more famous' husbands, brothers, fathers or lovers. This book attempts to tell a very different story, one that appraises their activities within the wider landscape of the feminist movement – both past and present. It is only now that women designers working in developed free–market economies are beginning to enjoy anything like equality with their male counterparts when it comes to professional access and recognition, let alone parity of remuneration. As for women living elsewhere in the world, having any kind of professional career, let alone one in design, is still often largely an impossible dream."

Historical Dictionary of the Fashion Industry

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442239093
Total Pages : 748 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Historical Dictionary of the Fashion Industry by : Francesca Sterlacci

Download or read book Historical Dictionary of the Fashion Industry written by Francesca Sterlacci and published by Rowman & Littlefield. This book was released on 2017-06-30 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

Principles and Practice of Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1446297500
Total Pages : 1174 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Principles and Practice of Marketing by : Jim Blythe

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Internationalization of Luxury Fashion Firms

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Author :
Publisher : Springer Nature
ISBN 13 : 3030887553
Total Pages : 208 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Internationalization of Luxury Fashion Firms by : Andrea Runfola

Download or read book Internationalization of Luxury Fashion Firms written by Andrea Runfola and published by Springer Nature. This book was released on 2021-12-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Luxury Tourism

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Author :
Publisher : Springer Nature
ISBN 13 : 3030598934
Total Pages : 330 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Luxury Tourism by : Roland Conrady

Download or read book Luxury Tourism written by Roland Conrady and published by Springer Nature. This book was released on 2020-10-31 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.