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Facts For Publicity And Advertising In Conjunction With The Army Recruiting Program
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Book Synopsis Facts about Publicity and Advertising in Conjunction with the Army Recruiting Program, Corrected as of October 8, 1946 by : United States. Adjutant General's Department
Download or read book Facts about Publicity and Advertising in Conjunction with the Army Recruiting Program, Corrected as of October 8, 1946 written by United States. Adjutant General's Department and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program, Corrected as of January 21, 1946 by : United States. Adjutant General's Department
Download or read book Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program, Corrected as of January 21, 1946 written by United States. Adjutant General's Department and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program by :
Download or read book Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program written by and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facts about Army Advertising written by and published by . This book was released on 1987 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis United States Government Publications, a Monthly Catalog by : United States. Superintendent of Documents
Download or read book United States Government Publications, a Monthly Catalog written by United States. Superintendent of Documents and published by . This book was released on 1946 with total page 1808 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index.
Book Synopsis Attitudes, Aptitudes, and Aspirations of American Youth by : National Research Council
Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Book Synopsis Propaganda and Public Relations in Military Recruitment by : Brendan Maartens
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Book Synopsis United States Government Publications Monthly Catalog by :
Download or read book United States Government Publications Monthly Catalog written by and published by . This book was released on 1946 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin [of The] Recruiting Publicity Bureau, U.S. Army by :
Download or read book Bulletin [of The] Recruiting Publicity Bureau, U.S. Army written by and published by . This book was released on 1943 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis U.S. Army Advertising from the Recruits' Viewpoint by : Timothy W. Elig
Download or read book U.S. Army Advertising from the Recruits' Viewpoint written by Timothy W. Elig and published by . This book was released on 1985 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper focuses on the recruits' self-reported media habits, recall of Army advertising by media, and reported response to Army advertising. This paper examines the media habits of Army recruits and profiles the media that are most likely to draw an audience from which the Army needs to recruit in order to sustain a high quality force. While there are many commercial vendors for information on the media habits of young Americans, they are all geared to reporting results only in terms of who is likely to buy a product among those who can afford to buy. The military services cannot depend just on these commercial services to tell them how to reach military-service qualified youth. Recruits were surveyed upon accessioning at all Army Reception Stations. Data from the 1982 and 1983 ARI New Recruit Surveys were examined using log-linear modeling techniques. Media habits were found to differ in significant ways by recruit demographic characteristics (e.g., age, region of country, sex, and ethnic group) as well as recruit quality indicators (i.e., Armed Forces Qualification Test Scores and education). Targeting of Army advertising was shown to be successful in cases like the direct mail campaign to high school students--high school graduates recall the advertising to a much greater extent than do nongraduates over and above any differences in recall related to AFQT. Findings have been utilized in advertising program reviews and program development.
Book Synopsis Effectiveness of the Modern Volunteer Army Advertising Program by : D. Ackerman
Download or read book Effectiveness of the Modern Volunteer Army Advertising Program written by D. Ackerman and published by . This book was released on 1971 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The review of the Army's paid broadcast-media recruitment advertising of Spring 1971 analyzes the effort in terms of its objectives, its planning, the media and advertisements it used, the audiences to whom it was addressed, its interrelationship with the person-to-person recruiting efforts of the Army, and its administration or execution. Additionally, this review compares the Army's Spring 1971 advertising with previous recruitment advertising of the Army and discusses the American societal environment at the time the advertising was aired. Finally, this review develops the Institute's findings and conclusions on the effectiveness of the Spring 1971 Army recruitment advertising and presents the Institute's recommendations as they might apply to future Army advertising programs' planning and execution. (Modified author abstract).
Author :Great Britain. Parliament. House of Commons. Defence Committee Publisher :The Stationery Office ISBN 13 :9780215523334 Total Pages :302 pages Book Rating :4.5/5 (233 download)
Book Synopsis Recruiting and Retaining Armed Forces Personnel by : Great Britain. Parliament. House of Commons. Defence Committee
Download or read book Recruiting and Retaining Armed Forces Personnel written by Great Britain. Parliament. House of Commons. Defence Committee and published by The Stationery Office. This book was released on 2008 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting & retaining the right number of well-trained personnel is vital for the continuing success of the United Kingdom's Armed Forces. Yet recruitment and retention targets are not being met. There is particular concern about shortages in 'pinchpoint' trades - trades or areas of expertise where there is not enough trained strength to perform operational tasks without encroaching on the time provided between deployments for recuperation, training and leave. This report sets out to examine the factors which hamper recruitment and retention in the Armed Forces and reservists & identify what the MoD is doing to improve these. There is also concern and exmination of the issue of why ethnic minority personnel form such a low proportion of the Armed Forces.
Book Synopsis Dept of the Army, Office of Secretary of Defense (supplemental) by : United States. Congress. House. Committee on Appropriations
Download or read book Dept of the Army, Office of Secretary of Defense (supplemental) written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1948 with total page 1552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AR 601-208 07/16/2013 THE ARMY BRAND AND MARKETING PROGRAM , Survival Ebooks by : Us Department Of Defense
Download or read book AR 601-208 07/16/2013 THE ARMY BRAND AND MARKETING PROGRAM , Survival Ebooks written by Us Department Of Defense and published by Delene Kvasnicka www.survivalebooks.com. This book was released on with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: AR 601-208 07/16/2013 THE ARMY BRAND AND MARKETING PROGRAM , Survival Ebooks
Book Synopsis Approptiation language; Army reserve components; Chemical and biological warfare programs, Army; Testimony of members of Congress, organizations, and interested individuals by : United States. Congress. House. Committee on Appropriations
Download or read book Approptiation language; Army reserve components; Chemical and biological warfare programs, Army; Testimony of members of Congress, organizations, and interested individuals written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1962 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Military Functions, National Military Establishment Appropriation Bill for 1949 by : United States. Congress. House. Committee on Appropriations
Download or read book Military Functions, National Military Establishment Appropriation Bill for 1949 written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1948 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Transition From "Be All You Can Be" to "An Army of One" - Strategic Outreach Campaigns for Recruiting America's All-Volunteer Army and Army Reserve by :
Download or read book The Transition From "Be All You Can Be" to "An Army of One" - Strategic Outreach Campaigns for Recruiting America's All-Volunteer Army and Army Reserve written by and published by . This book was released on 2005 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of the draft in 1973, the willingness and propensity of the youth of America to serve in the All Volunteer United States Army and its reserve components has been and continues to be crucial in building and maintaining the nation's largest and oldest military service. In January 2001 the United States Army and Army Reserve debuted a new advertising and marketing communications campaign for promoting itself to the public and attracting new volunteer recruits in sufficient quantity and quality to man the force. The unveiling of this latest Strategic Outreach program primarily directed by the outgoing Secretary of the Army Honorable Louis Caldera in conjunction with the support of other key leaders of the Army was considerably controversial contentious and potentially divisive following the public's comfortable exposure to twenty years of the memorable beloved and generally successful Be All You Can Be (BAYCB) series of advertising promotions. Using congressional testimony news releases research papers periodicals scholarly journals internal Army documents and presentations and Internet documents as sources of information this monograph examines the climate key demographics of the nation and forces of change with respect to service in the Army and Army Reserve existing in the years leading up to the replacement of the venerable BAYCB campaign. Explaining the Army's justification for and driving forces behind the change of promotional campaigns it also defines the objectives and a few distinguishing characteristics of the An Army of One (AAo1) advertising marketing communications and branding campaign that took the place of previous strategic outreach efforts.
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