Author : Tyson L. Pinion
Publisher :
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4.:/5 (17 download)
Book Synopsis Factors that Influence Alumni Giving at Three Private Universities by : Tyson L. Pinion
Download or read book Factors that Influence Alumni Giving at Three Private Universities written by Tyson L. Pinion and published by . This book was released on 2016 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: State and federal funding for higher education is becoming more restrictive at the same time competition for donations to non-profit and educational institutions grows. As such, university development departments are challenged with identifying potential donors and with adopting more efficient practices so as to ensure successful fund-raising campaigns. This study used de-identified alumni donation information from three, private, Ohio-based universities over a 10-year period, 1995-2005. Using Astin's Theory of Student of Involvement (1984) as its framework, the researcher sought to determine what influence, if any, alumni demographic information, undergraduate fields of study, and undergraduate experiences in on-campus academic, social, and athletic pursuits have on alumni donations. A significant finding from this study is the fact that having alumni involved in more than one on-campus academic, social, or athletic pursuit was the most significant predictor of alumnus total donations, the study's criterion variable. This study is believed to be the first to have applied Astin's student involvement theory to alumni donation patterns. Future researchers may identify even more opportunities to target philanthropic opportunities among alumni so as to ensure more efficient, effective higher education donor campaigns..