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Factors Influencing The Buying Decision Of Consumers Towards Branded Biscuits
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Book Synopsis Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits by : Dr. M. Ganesh Babu
Download or read book Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits written by Dr. M. Ganesh Babu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Textbook on Rural Consumer Behaviour in India - A Study of FMCGs by : Dr. A Sarangapani
Download or read book A Textbook on Rural Consumer Behaviour in India - A Study of FMCGs written by Dr. A Sarangapani and published by Laxmi Publications, Ltd.. This book was released on 2009 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Retail Management and Brand Management by : Doris Berger-Grabner
Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Book Synopsis The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries by : Bahaaeddin Alareeni
Download or read book The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2021-03-12 with total page 2139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.
Book Synopsis Business Research Methods by : S. N. Murthy
Download or read book Business Research Methods written by S. N. Murthy and published by Excel Books India. This book was released on 2009 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Big Data Analytics by : Kiran Chaudhary
Download or read book Big Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2021-12-27 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.
Book Synopsis PRE OWNED CAR MARKET IN KERALA: A MODEL LINKING ATTITUDES, PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR by : Dr. Deepthi Sankar
Download or read book PRE OWNED CAR MARKET IN KERALA: A MODEL LINKING ATTITUDES, PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR written by Dr. Deepthi Sankar and published by Archers & Elevators Publishing House. This book was released on with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran
Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 19th International Symposium on Management (INSYMA 2022) by : Werner Ria Murhadi
Download or read book Proceedings of the 19th International Symposium on Management (INSYMA 2022) written by Werner Ria Murhadi and published by Springer Nature. This book was released on 2023-02-11 with total page 1219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is chosen as the location of the INSYMA because it is known as Indonesia’s most famous tourist destination, not only for domestic but also for foreign tourists. Both offline and online presenters are welcome to contribute to this year’s conference. This is an open access book.
Book Synopsis Manley’s Technology of Biscuits, Crackers and Cookies by : Duncan Manley
Download or read book Manley’s Technology of Biscuits, Crackers and Cookies written by Duncan Manley and published by Elsevier. This book was released on 2011-09-28 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manley’s Technology of Biscuits, Crackers and Cookies is widely regarded as the standard work in its field. Part one covers management issues such as HACCP, quality control, process control and product development. Part two deals with the selection of raw materials and ingredients. The range and types of biscuits is covered in part three, while part four covers the main production processes and equipment, from bulk handling and metering of ingredients to packaging, storage and waste management. Eight expert authors have joined Duncan Manley in extensively updating and expanding the book, which is now some 25% longer than the previous edition. Part one now includes a new chapter on sustainability in the biscuit industry and the discussion of process and efficiency control is more detailed. In part two the information on wheat flour has been extensively revised to reflect recent developments and there are entirely new chapters on fats and oils and packaging materials. Photographs of the major types of biscuits now illustrate chapters in part three, which also includes a newly-composed chapter on the position of biscuits in nutrition. Finally, part four has been comprehensively reviewed and revised with the assistance of an author from a major machinery manufacturer. With its distinguished editor and team of expert contributors this new edition consolidates the position of Manley’s Technology of Biscuits, Crackers and Cookies as the standard reference work in the industry. Widely regarded as the standard work in its field Covers management issues such as HACCP, quality control, process control and product development Deals with the selection of raw materials and ingredients
Book Synopsis Power of Marketing by : Nelly Nailatie Ma'arif
Download or read book Power of Marketing written by Nelly Nailatie Ma'arif and published by Penerbit Salemba. This book was released on 2008 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :K. B. Gupta, Faizia Siddiqui, Iftikhar Alam Publisher :Sanbun Publishers ISBN 13 :9789380257112 Total Pages :336 pages Book Rating :4.2/5 (571 download)
Book Synopsis Rural Management by : K. B. Gupta, Faizia Siddiqui, Iftikhar Alam
Download or read book Rural Management written by K. B. Gupta, Faizia Siddiqui, Iftikhar Alam and published by Sanbun Publishers. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Buying Behaviour towards Oral Healthcare Products by : Dr. G. Vani
Download or read book Consumer Buying Behaviour towards Oral Healthcare Products written by Dr. G. Vani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma
Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Book Synopsis Marketing Management by : Dr. F. C. Sharma
Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
