Factors Influencing Consumers Intention To Purchase Clothing Online

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Factors Influencing Consumers' Intention to Purchase Clothing Online

Author : Natalie Bluschke
Publisher : GRIN Verlag
ISBN 13 : 3640884493
Total Pages : 65 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Factors Influencing Consumers' Intention to Purchase Clothing Online by : Natalie Bluschke

Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Eco-Friendly and Fair

Author : Mark Heuer
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Developing Digital Marketing

Author : Park Thaichon
Publisher : Emerald Group Publishing
ISBN 13 : 1800713487
Total Pages : 224 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Developing Digital Marketing by : Park Thaichon

Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Society and Technology

Author : Ewa Lechman
Publisher : Routledge
ISBN 13 : 1000044262
Total Pages : 228 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Society and Technology by : Ewa Lechman

Download or read book Society and Technology written by Ewa Lechman and published by Routledge. This book was released on 2020-03-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers broad evidence on how new information and communication technologies (ICT) impact social development and contribute to social welfare. Its aim is to show how new technological solutions may contribute to society’s welfare by encouraging new ‘socially responsible’ initiatives and practices as the broad adoption of new technologies becomes an integral component of organizations, and of the overall economy. Society and Technology: Opportunities and Challenges is designed to provide deep insight into theoretical and empirical evidence on ICT as socially responsible technologies. More specifically, it puts special focus on examining the following: how channels of ICT impact on social progress, environmental sustainability and instability the role of ICT in creating social networks, with positive and negative consequences of networking how ICT encourages education, skills development, institutional development, etc. the ethical aspects of technological progress, and technology management for social corporate responsibility. The book is written primarily for scholars and academic professionals from a wide variety of disciplines that are addressing issues of economic development and growth, social development, and the role of technology progress in broadly defined socioeconomic progress. It is also an invaluable source of knowledge for graduate and postgraduate students, particularly within economic and social development, information and technology, worldwide studies, social policy or comparative economics.

Trust

Author : Guido Mollering
Publisher : Emerald Group Publishing
ISBN 13 : 0080448550
Total Pages : 241 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Trust by : Guido Mollering

Download or read book Trust written by Guido Mollering and published by Emerald Group Publishing. This book was released on 2006-04-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trust: Reason, Routine, Reflexivity".

BRAIN BLOOMERS (VOLUME 2)

Author : Prof. Amitava Basu
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 1387531093
Total Pages : 496 pages
Book Rating : 4.3/5 (875 download)

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Book Synopsis BRAIN BLOOMERS (VOLUME 2) by : Prof. Amitava Basu

Download or read book BRAIN BLOOMERS (VOLUME 2) written by Prof. Amitava Basu and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities

Author : Al-A'ali, Ebtihaj Ahmed
Publisher : IGI Global
ISBN 13 : 1799802744
Total Pages : 259 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities by : Al-A'ali, Ebtihaj Ahmed

Download or read book Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities written by Al-A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2019-08-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

Social Media and Online Consumer Decision Making in the Fashion Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Logistics and Retail Management

Author : John Fernie
Publisher : Kogan Page Publishers
ISBN 13 : 0749468246
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Logistics and Retail Management by : John Fernie

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Author : Joseph F. Hair, Jr.
Publisher : SAGE Publications
ISBN 13 : 1483377431
Total Pages : 385 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by : Joseph F. Hair, Jr.

Download or read book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) written by Joseph F. Hair, Jr. and published by SAGE Publications. This book was released on 2016-02-29 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Entrepreneurship and Big Data

Author : Meghna Chhabra
Publisher : CRC Press
ISBN 13 : 1000455696
Total Pages : 301 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurship and Big Data by : Meghna Chhabra

Download or read book Entrepreneurship and Big Data written by Meghna Chhabra and published by CRC Press. This book was released on 2021-09-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

The Routledge Companion to Critical Marketing

Author : Mark Tadajewski
Publisher : Routledge
ISBN 13 : 1317247280
Total Pages : 1076 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski

Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Transforming the Workforce for Children Birth Through Age 8

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309324882
Total Pages : 587 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Transforming the Workforce for Children Birth Through Age 8 by : National Research Council

Download or read book Transforming the Workforce for Children Birth Through Age 8 written by National Research Council and published by National Academies Press. This book was released on 2015-07-23 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.

The Technology Acceptance Model

Author : Fred D. Davis
Publisher : Springer
ISBN 13 : 9783030452735
Total Pages : 0 pages
Book Rating : 4.4/5 (527 download)

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Book Synopsis The Technology Acceptance Model by : Fred D. Davis

Download or read book The Technology Acceptance Model written by Fred D. Davis and published by Springer. This book was released on 2023-12-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief reviews exhaustively the representative research on the Technology Acceptance Model (TAM) from its first appearance thirty years ago until now, also identifying possible directions for future research. TAM is a theory from the Information Systems (IS) discipline for explaining, predicting, and improving user acceptance of information technology (IT). The findings revealed that TAM is a leading scientific paradigm and a credible model for facilitating assessment of diverse technological deployments. TAM’s core variables, perceived usefulness and perceived ease of use, have been proven to be the principal causal mediators between objective IT design characteristics of technology adoption and use. The introductory chapter “Once upon a TAM” focuses on the challenging search of a user acceptance crystal ball. The chapter “Evolution of TAM” provides thorough insight into the proliferation and consolidation of behavioural intention models, factors that affect behavioural intention as well as TAM moderators. A systematic review of TAM is reported in the chapter “Revolution of TAM”. Besides a meta-review of existing reviews and meta-analysis, a narrative review of the representative studies that underlie research on TAM is presented, offering a clear vision of the TAM universe. The chapter “Where do we go now?” concludes this book In order to equip new TAM researchers to handle their own studies, the book also includes a number of actionable principles and guidance about how to test the validity of TAM when applied to a particular technology. This comprehensive overview of TAM is considered a valuable source of information for readers, researchers and practitioners particularly those new to the field.