Facebook Fame Blueprint: From Newbie to A Facebook Star in 30 Days

Download Facebook Fame Blueprint: From Newbie to A Facebook Star in 30 Days PDF Online Free

Author :
Publisher : Pure Water Books
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Facebook Fame Blueprint: From Newbie to A Facebook Star in 30 Days by : Alex Jones

Download or read book Facebook Fame Blueprint: From Newbie to A Facebook Star in 30 Days written by Alex Jones and published by Pure Water Books. This book was released on 2024-06-23 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to transform your Facebook profile from unnoticed to unforgettable? “Facebook Fame Blueprint: From Newbie to Teen Facebook Star in 30 Days” is the ultimate guide for teens eager to conquer the social media world! Why This Book? Step-by-step strategies to skyrocket your Facebook popularity. Proven methods to monetize your online presence. Insider tips on creating content that captivates and converts. Build a powerful personal brand that resonates with your audience. Unlock the secrets to viral posts and trending topics. Navigate the digital landscape with confidence and creativity. Craft a killer profile: Stand out in the sea of social media. Engagement is key: Learn to spark conversations and build a loyal following. Monetize your influence: Turn likes into lucrative deals. Don’t miss out on the chance to become the next big thing on Facebook! Grab your copy of “Facebook Fame Blueprint” and start your journey to social media stardom. Your path to Facebook greatness awaits.

Social ECommerce

Download Social ECommerce PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449366988
Total Pages : 311 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!


Book Synopsis Social ECommerce by : Stephan Spencer

Download or read book Social ECommerce written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2014-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

Get Your SHIFT Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life, with a foreword by Jeffrey Gitomer

Download Get Your SHIFT Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life, with a foreword by Jeffrey Gitomer PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071807748
Total Pages : 224 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Get Your SHIFT Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life, with a foreword by Jeffrey Gitomer by : Steve Rizzo

Download or read book Get Your SHIFT Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life, with a foreword by Jeffrey Gitomer written by Steve Rizzo and published by McGraw Hill Professional. This book was released on 2012-12-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to SHIFT your life! "Through shifting your focus and way of thinking, Steve Rizzo shows how to succeed on all levels of life, while actually enjoying the process. What could be better?! You will love the truth, the humor, and the wisdom this book contains." -- Dr. Mehmet Oz, host of The Dr. Oz Show and bestselling coauthor of You: The Owner's Manual "I’m positive you will love this book!” –- Jeffrey Gitomer, bestselling author of the Little Red Book of Selling "The stories in this book will make you think, laugh, and think again. It's an indispensable tool for maximizing your personal and professional success and happiness." -- Joe Vitale, bestselling author of The Attractor Factor "Engaging, hilarious, heartfelt, and authentic—just like Steve--this book is for anyone seeking more purpose and joy in business and in life. I couldn't put it down." -- Lt. Col. Rob "Waldo" Waldman, bestselling author of Never Fly Solo "With humor, research, and personal insights, Steve Rizzo will help you enjoy the journey of life, both personally and professionally. And he will make you laugh--bonus!" -- Chester Elton, bestselling coauthor of The Carrot Principle and All In "Everyone is looking for a road map. Steve provides the driving instructions for those who are ready to shift into high gear on the highway of life." -- Wayne B. Goldberg, President and CEO, La Quinta Inns and Suites "In a book overflowing with wit, passion, and serious truth, Steve helps you navigate that often elusive, yet vital shift in focus that allows you to reclaim the success, joy, and happiness for which your life was intended. Your eyes will be opened, and you will never be the same." -- Joseph Fusco, Vice President, Casella Waste Systems, Inc. LAUGH YOUR WAY TO SUCCESS . . . Who says you have to "get serious" to get everything you want out of life? According to Steve Rizzo, The Attitude Adjuster, you simply need to shift your attitude to get the ball rolling, both at work and in your personal life. In his funny and moving motivational guide, Rizzo shares the life-changing secrets that helped him confront his fears and shift from a promising career as a stand-up comic to his incredible success as a public speaker. Packed with humor, charm, and mind-altering insights--no, not that kind!--Rizzo's unique approach will show you how to: Find the humor in every situation Turn negatives into positives--every single day Make your workplace the best place to succeed Stop being a full-time resident of the Negative Zone Face your fears and get on with your life Make happiness a choice--and have fun doing it! Throughout the book, you'll find specific Attitude Adjustment Strategies that you can apply to every aspect of your professional and personal life. You'll learn how to avoid the Eeyore Syndrome, tap into your Humor Being, turn self-doubt into selfconfidence, and make everyday conversations more engaging and more productive. You'll discover a tried-and-true method for shutting down that selfdefeating Big Mouth inside your head--so you can listen to what's inside your heart. Along the way you'll hear about Rizzo's enlightening firsthand encounters with Eddie Murphy, Rodney Dangerfield, Naomi Judd, Christopher Reeve, and many more. It's all you need to get your shift together, and that's no joke. When the shift hits the fan, your new life begins--with love, with joy, and, of course, with laughter.

Lean In

Download Lean In PDF Online Free

Author :
Publisher : Knopf
ISBN 13 : 0385349955
Total Pages : 241 pages
Book Rating : 4.3/5 (853 download)

DOWNLOAD NOW!


Book Synopsis Lean In by : Sheryl Sandberg

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Poke The Box

Download Poke The Box PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0698409000
Total Pages : 98 pages
Book Rating : 4.6/5 (984 download)

DOWNLOAD NOW!


Book Synopsis Poke The Box by : Seth Godin

Download or read book Poke The Box written by Seth Godin and published by Penguin. This book was released on 2015-09-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Smarter, Faster, Cheaper

Download Smarter, Faster, Cheaper PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 047093381X
Total Pages : 182 pages
Book Rating : 4.4/5 (79 download)

DOWNLOAD NOW!


Book Synopsis Smarter, Faster, Cheaper by : David Siteman Garland

Download or read book Smarter, Faster, Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Rise of The Young

Download Rise of The Young PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548116866
Total Pages : 0 pages
Book Rating : 4.1/5 (168 download)

DOWNLOAD NOW!


Book Synopsis Rise of The Young by : Casey Adams

Download or read book Rise of The Young written by Casey Adams and published by Createspace Independent Publishing Platform. This book was released on 2017-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to turn your negative situation into a positive outcome, and transform the direction of your life. Learn how you can turn your mess into your message, and create a massive movement on social media. Discover the secrets of connecting with huge social media influencers and next level entrepreneurs. Your journey through "Rise of The Young," will help you build a successful personal brand on social media, and overall open up many new opportunities for you.

Quotations from Chairman Mao Tsetung

Download Quotations from Chairman Mao Tsetung PDF Online Free

Author :
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)

DOWNLOAD NOW!


Book Synopsis Quotations from Chairman Mao Tsetung by : Zedong Mao

Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everything You Need to Know about Social Media

Download Everything You Need to Know about Social Media PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1501132458
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Everything You Need to Know about Social Media by : Greta Van Susteren

Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.

It's Complicated

Download It's Complicated PDF Online Free

Author :
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!


Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Download Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Agile PR

Download Agile PR PDF Online Free

Author :
Publisher : AMACOM
ISBN 13 : 0814437885
Total Pages : 275 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis Agile PR by : Marian Salzman

Download or read book Agile PR written by Marian Salzman and published by AMACOM. This book was released on 2017-01-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Hooked

Download Hooked PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

DOWNLOAD NOW!


Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The Decoded Company

Download The Decoded Company PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0698152158
Total Pages : 215 pages
Book Rating : 4.6/5 (981 download)

DOWNLOAD NOW!


Book Synopsis The Decoded Company by : Leerom Segal

Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Zak George's Dog Training Revolution

Download Zak George's Dog Training Revolution PDF Online Free

Author :
Publisher : National Geographic Books
ISBN 13 : 1607748916
Total Pages : 0 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Zak George's Dog Training Revolution by : Zak George

Download or read book Zak George's Dog Training Revolution written by Zak George and published by National Geographic Books. This book was released on 2016-06-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary way to raise and train your dog, with “a wealth of practical tips, tricks, and fun games that will enrich the lives of many dogs and their human companions” (Dr. Ian Dunbar, veterinarian and animal behaviorist). Zak George is a new type of dog trainer. A dynamic YouTube star and Animal Planet personality with a fresh approach, Zak helps you tailor dog training to your pet’s unique traits and energy level—leading to quicker results and a much happier pup. For the first time, Zak has distilled the information from his hundreds of videos and experience with thousands of dogs into this comprehensive dog and puppy training guide that includes: • Choosing the right pup for you • Housetraining and basic training • Handling biting, leash pulling, jumping up, barking, aggression, chewing, and other behavioral issues • Health care essentials like finding a vet and selecting the right food • Cool tricks, traveling tips, and activities to enjoy with your dog • Topics with corresponding videos on Zak’s YouTube channel so you can see his advice in action Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and—most of all—fun!

Strange Tale of Panorama Island

Download Strange Tale of Panorama Island PDF Online Free

Author :
Publisher : University of Hawaii Press
ISBN 13 : 0824837274
Total Pages : 146 pages
Book Rating : 4.8/5 (248 download)

DOWNLOAD NOW!


Book Synopsis Strange Tale of Panorama Island by : Edogawa Ranpo

Download or read book Strange Tale of Panorama Island written by Edogawa Ranpo and published by University of Hawaii Press. This book was released on 2013-01-17 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edogawa Ranpo (1894-1965) was a great admirer of Edgar Allan Poe and like Poe drew on his penchant for the grotesque and the bizarre to explore the boundaries of conventional thought. Best known as the founder of the modern Japanese detective novel, Ranpo wrote for a youthful audience, and a taste for playacting and theatre animates his stories. His writing is often associated with the era of ero guro nansense (erotic grotesque nonsense), which accompanied the rise of mass culture and mass media in urban Japan in the 1920s. Characterized by an almost lurid fascination with simulacra and illusion, the era’s sensibility permeates Ranpo's first major work and one of his finest achievements, Strange Tale of Panorama Island (Panoramato kidan), published in 1926. Ranpo’s panorama island is filled with cleverly designed optical illusions: a staircase rises into the sky; white feathered “birds” speak in women’s voices and offer to serve as vehicles; clusters of naked men and women romp on slopes carpeted with rainbow-colored flowers. His fantastical utopia is filled with entrancing music and strange sweet odors, and nothing is ordinary, predictable, or boring. The novella reflected the new culture of mechanically produced simulated realities (movies, photographs, advertisements, stereoscopic and panoramic images) and focused on themes of the doppelganger and appropriated identities: its main character steals the identity of an acquaintance. The novella’s utopian vision, argues translator Elaine Gerbert, mirrors the expansionist dreams that fed Japan's colonization of the Asian continent, its ending an eerie harbinger of the collapse of those dreams. Today just as a new generation of technologies is transforming the way we think—and becoming ever more invasive and pervasive—Ranpo's work is attracting a new generation of readers. In the past few decades his writing has inspired films, anime, plays, and manga, and many translations of his stories, essays, and novels have appeared, but to date no English-language translation of Panoramato kidan has been available. This volume, which includes a critical introduction and notes, fills that gap and uncovers for English-language readers an important new dimension of an ever stimulating, provocative talent.

How Minds Change

Download How Minds Change PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0593190297
Total Pages : 353 pages
Book Rating : 4.5/5 (931 download)

DOWNLOAD NOW!


Book Synopsis How Minds Change by : David McRaney

Download or read book How Minds Change written by David McRaney and published by Penguin. This book was released on 2022-06-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.