Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?

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Publisher : GRIN Verlag
ISBN 13 : 3656118930
Total Pages : 57 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter? by : Timo Hofmann

Download or read book Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter? written by Timo Hofmann and published by GRIN Verlag. This book was released on 2012-02-02 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Siegen (Philosophische Fakultät), Sprache: Deutsch, Abstract: Public Relations sind zu einem wichtigen und „festen Bestandteil der gesamtgesellschaftlichen Kommunikation geworden und haben sich in Unternehmen, Organisationen und Institutionen jeder Art und Größe etabliert“ (vgl. Köhler/Schaffranietz 2005: 11). Anhand dieser These wird bereits deutlich, welch große Bedeutung PR für Unternehmen hat. Rusinger/Jorzig (2008: 1) stellen fest, dass sich die Kommunikation von Unternehmen im Laufe der Zeit ändert. Da PR überwiegend durch Kommunikation erfolge, so Kunczik (2010: 149), liegt es nahe, dass auch PR von dem „Wandel zu einer Informations- und Kommunikationsgesellschaft“ betroffen ist (vgl. Köhler/Schaffranietz 2005: 11). Einen bedeutsamen Schritt in der Entwicklung der Informations- und Kommunikationstechnik stellt das Phänomen Social Media dar (vgl. Brenner 2010: 5). Der Gebrauch sozialer Medien hat sich nicht nur im privaten Kontext etabliert. Auch für Unternehmen und Organisationen entwickelt sich das Social Web mehr und mehr zu einem zentralen Thema. So beschäftigen sich Unternehmen verstärkt mit der Frage, welche Auswirkungen die Anwendungen des sogenannten Web 2.0 haben können (ebd.: 5). Laut Huber (2008:24) bietet die „Kommunikation 2.0“ viele Vorzüge für Unternehmen. Vor allem die Plattform Facebook hat sich zu einem Kanal entwickelt, den Unternehmen verstärkt als Hilfsmittel zur Kommunikation mit Konsumenten nutzen. Ziel dieser Arbeit soll sein, dieses Phänomen genauer zu beleuchten und zu prüfen, ob Facebook oder andere soziale Netzwerke sinnvolle und effiziente PR-Instrumente sind, um Konsumenten gezielt anzusprechen bzw. um ein positives Image für das eigene Unternehmen herzustellen oder zu erhalten.

Social Media in der Medienarbeit

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Publisher : Springer-Verlag
ISBN 13 : 3531920596
Total Pages : 198 pages
Book Rating : 4.5/5 (319 download)

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Book Synopsis Social Media in der Medienarbeit by : Marcel Bernet

Download or read book Social Media in der Medienarbeit written by Marcel Bernet and published by Springer-Verlag. This book was released on 2010-11-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1886 verschickt Julius Maggi erste Pressetexte für Suppenwürfel aus seinem «Reclame- und Pressebüro». Heute lädt Vodafone über Facebook, StudiVZ und Twitter zur öffentlichen Live-Pressekonferenz im Internet. Das Mitmach-Web bringt eine grundlegende Veränderung der Medienlandschaft, macht Kunden zu Publizisten und öffnet neue Wege für den Dialog mit Medien, Märkten und Meinungsmachern. Dieses Buch dient als Leitfaden für den strategisch ausgerichteten, effizient umgesetzten Einsatz von Social Media in der Medienarbeit.

Wie das moderne Unternehmen 2.0 dem Nutzer folgt

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Publisher : GRIN Verlag
ISBN 13 : 3640901495
Total Pages : 41 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Wie das moderne Unternehmen 2.0 dem Nutzer folgt by : Tanja Weizemann

Download or read book Wie das moderne Unternehmen 2.0 dem Nutzer folgt written by Tanja Weizemann and published by GRIN Verlag. This book was released on 2011-04-28 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule RheinMain, Sprache: Deutsch, Abstract: Durch die ständige Veränderung des Internets ergeben sich für Unternehmen immer wieder neue Möglichkeiten, im Web 2.0 Unternehmenskommunikation zu betreiben. Vor allem Social Media ist in aller Munde und erscheint als außerordentlich effektiv, die verschiedenen Stakeholdergruppen anzusprechen und neue Zielgruppen für das Unternehmen zu erschließen. Die vorliegende Arbeit beschäftigt sich daher mit Social Media und gibt somit eine Handlungsempfehlung für das zukünftige Handeln von Unternehmen in der Welt des Web 2.0. Zunächst allerdings werden das veränderte Kommunikationsverhalten sowie die daraus resultierenden Veränderungen für Unternehmen diskutiert. Des Weiteren wird dargestellt, welche Chancen und Risiken sich für Unternehmen durch Social Media entstehen und vor welchen Herausforderungen diese bei dem Einsatz entsprechender Tools stehen. Auch spielt hierbei das Customer Relationship Management eine entscheidende Rolle. Das Schlusslicht bildet die Betrachtung der Social Media Plattform Facebook, die zunehmend als Unternehmenstool der Kommunikation genutzt wird. Hierbei werden sowohl Daten und Fakten als auch die Möglichkeiten für Organisationen, mit dieser Plattform zu interagieren, aufgezeigt. Auch Gründe für die Nutzung und eine mögliche Wertmessung werden vorgestellt. Zuletzt wird durch das Beispiel Hugo Boss eine Erfolgsgeschichte dargestellt.

Digital Transformation of Learning Organizations

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Publisher : Springer Nature
ISBN 13 : 3030558789
Total Pages : 266 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Transformation of Learning Organizations by : Christian Helbig

Download or read book Digital Transformation of Learning Organizations written by Christian Helbig and published by Springer Nature. This book was released on 2021 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.

Risk Savvy

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Publisher : Penguin
ISBN 13 : 0143127101
Total Pages : 338 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Risk Savvy by : Gerd Gigerenzer

Download or read book Risk Savvy written by Gerd Gigerenzer and published by Penguin. This book was released on 2015-03-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new eye-opener on how we can make better decisions—by the author of Gut Feelings In this age of big data we often trust that expert analysis—whether it’s about next year’s stock market or a person’s risk of getting cancer—is accurate. But, as risk expert Gerd Gigerenzer reveals in his latest book, Risk Savvy, most of us, including doctors, lawyers, and financial advisors, often misunderstand statistics, leaving us misinformed and vulnerable to exploitation. Yet there’s hope. In Risk Savvy, Gigerenzer gives us an essential guide to the science of good decision making, showing how ordinary people can make better decisions for their money, their health, and their families. Here, Gigerenzer delivers the surprising conclusion that the best results often come from considering less information and listening to your gut.

Reading Economic Geography

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Publisher : John Wiley & Sons
ISBN 13 : 0470754745
Total Pages : 494 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Reading Economic Geography by : Trevor J. Barnes

Download or read book Reading Economic Geography written by Trevor J. Barnes and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader introduces students to examples of the most important research in the field of economic geography. Brings together the most important research contributions to economic geography. Editorial commentary makes the material accessible for students. The editors are highly respected in their field.

Political Communication in the Online World

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Publisher : Routledge
ISBN 13 : 1317480023
Total Pages : 310 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Political Communication in the Online World by : Gerhard Vowe

Download or read book Political Communication in the Online World written by Gerhard Vowe and published by Routledge. This book was released on 2015-12-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.

Send Me an Image

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Publisher : Steidl
ISBN 13 : 9783958299627
Total Pages : 328 pages
Book Rating : 4.2/5 (996 download)

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Book Synopsis Send Me an Image by : Felix Hoffmann

Download or read book Send Me an Image written by Felix Hoffmann and published by Steidl. This book was released on 2021-04-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: On photography's role in social communication, from early analog film to social media Photography has always been a social medium shared with others. But why do we communicate with each other using images? This publication explores the development of photography from a means of communication in the 19th century to its current digital representation online. Artists include: ABC Artists' Books Cooperative, Adam Broomberg & Oliver Chanarin with Der Greif, David Campany & Anastasia Samoylova, Fredi Casco, Moyra Davey, Themistokles von Eckenbrecher, Martin Fengel & Jörg Koopmann, Stuart Franklin, Gilbert & George, Dieter Hacker, Tomas van Houtryve, Philippe Kahn, On Kawara, Erik Kessels, Marc Lee, Lynn Hershman Leeson, Mike Mandel, Theresa Martinat, Eva & Franco Mattes, Jonas Meyer & Christin Müller, Peter Miller, Romain Roucoules, Thomas Ruff, Taryn Simon & Aaron Swartz, Andreas Slominski, Clare Strand and Corinne Vionnet.

Fast Innovation

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Publisher : McGraw Hill Professional
ISBN 13 : 0071457895
Total Pages : 353 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Fast Innovation by : Michael L. George, Sr.

Download or read book Fast Innovation written by Michael L. George, Sr. and published by McGraw Hill Professional. This book was released on 2005-07-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies for speeding innovation and getting to market. This work explains why it usually takes so long for innovations to reach the market, and why they often fail. It also helps readers learn how to: achieve faster, more controllable time-to-market; generate highly differentiated products, services, or experiences; and more.

War 2.0

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313364710
Total Pages : 292 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis War 2.0 by : Thomas Rid

Download or read book War 2.0 written by Thomas Rid and published by Bloomsbury Publishing USA. This book was released on 2009-05-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: War 2.0: Irregular Warfare in the Information Age argues that two intimately connected grassroots trends—the rise of insurgencies and the rise of the web—are putting modern armies under huge pressure to adapt new forms of counterinsurgency to new forms of social war. After the U.S. military—transformed into a lean, lethal, computerized force—faltered in Iraq after 2003, a robust insurgency arose. Counterinsurgency became a social form of war—indeed, the U.S. Army calls it "armed social work"—in which the local population was the center of gravity and public opinion at home the critical vulnerability. War 2.0 traces the contrasting ways in which insurgents and counterinsurgents have adapted irregular conflict to novel media platforms. It examines the public affairs policies of the U.S. land forces, the British Army, and the Israel Defense Forces. Then, it compares the media-related counterinsurgency methods of these conventional armies with the methods devised by their irregular adversaries, showing how such organizations as al-Qaeda, the Taliban, and Hezbollah use the web, not merely to advertise their political agenda and influence public opinion, but to mobilize a following and put violent ideas into action.

The Absorption of Immigrants

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Publisher : Taylor & Francis
ISBN 13 : 1000777189
Total Pages : 237 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Absorption of Immigrants by : S.N. Eisenstadt

Download or read book The Absorption of Immigrants written by S.N. Eisenstadt and published by Taylor & Francis. This book was released on 2022-11-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Absorption of Immigrants (1954) examines the assimilation of immigrants in the Yishuv (the Jewish Community in Palestine) and in the State of Israel. It provides a historical analysis of the social structure of the Yishuv and of the development of the new Israeli society. The book also applies the general framework to the analysis of some main types of modern migrations and a series of tentative conclusions is given which may serve as detailed hypotheses for subsequent inquiries. In this way a comparative study of different types of migrations and absorption of immigrants is built up, and an objective evaluation can be made of the place of an Israeli Society among other communities, and their special ways of absorbing new immigrants.

The Aims of Education

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Publisher : Routledge
ISBN 13 : 1134728255
Total Pages : 224 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Aims of Education by : Roger Marples

Download or read book The Aims of Education written by Roger Marples and published by Routledge. This book was released on 2012-10-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here international philosophers of education explore and question diverse strains of the liberal tradition, discussing not only autonomy but other key issues such as: * social justice * national identity * curriculum * critical thinking * social practices. The contributors write from a variety of standpoints, offering many interpretations of what liberalism might mean in educational terms.

Secure Programming with Static Analysis

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Publisher : Pearson Education
ISBN 13 : 0132702029
Total Pages : 1099 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Secure Programming with Static Analysis by : Brian Chess

Download or read book Secure Programming with Static Analysis written by Brian Chess and published by Pearson Education. This book was released on 2007-06-29 with total page 1099 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Expert Guide to Static Analysis for Software Security! Creating secure code requires more than just good intentions. Programmers need to know that their code will be safe in an almost infinite number of scenarios and configurations. Static source code analysis gives users the ability to review their work with a fine-toothed comb and uncover the kinds of errors that lead directly to security vulnerabilities. Now, there’s a complete guide to static analysis: how it works, how to integrate it into the software development processes, and how to make the most of it during security code review. Static analysis experts Brian Chess and Jacob West look at the most common types of security defects that occur today. They illustrate main points using Java and C code examples taken from real-world security incidents, showing how coding errors are exploited, how they could have been prevented, and how static analysis can rapidly uncover similar mistakes. This book is for everyone concerned with building more secure software: developers, security engineers, analysts, and testers.

Entrepreneurship in a European Perspective

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Publisher : Springer Science & Business Media
ISBN 13 : 3834987522
Total Pages : 499 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Entrepreneurship in a European Perspective by : Christine K. Volkmann

Download or read book Entrepreneurship in a European Perspective written by Christine K. Volkmann and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

Media Pluralism and Diversity

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Publisher : Springer
ISBN 13 : 1137304308
Total Pages : 362 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Media Pluralism and Diversity by : Peggy Valcke

Download or read book Media Pluralism and Diversity written by Peggy Valcke and published by Springer. This book was released on 2015-08-06 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media pluralism.

Privatizing Poland

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Publisher : Cornell University Press
ISBN 13 : 150170219X
Total Pages : 228 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Privatizing Poland by : Elizabeth Cullen Dunn

Download or read book Privatizing Poland written by Elizabeth Cullen Dunn and published by Cornell University Press. This book was released on 2015-09-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from socialism in Eastern Europe is not an isolated event, but part of a larger shift in world capitalism: the transition from Fordism to flexible (or neoliberal) capitalism. Using a blend of ethnography and economic geography, Elizabeth C. Dunn shows how management technologies like niche marketing, accounting, audit, and standardization make up flexible capitalism's unique form of labor discipline. This new form of management constitutes some workers as self-auditing, self-regulating actors who are disembedded from a social context while defining others as too entwined in social relations and unable to self-manage.Privatizing Poland examines the effects privatization has on workers' self-concepts; how changes in "personhood" relate to economic and political transitions; and how globalization and foreign capital investment affect Eastern Europe's integration into the world economy. Dunn investigates these topics through a study of workers and changing management techniques at the Alima-Gerber factory in Rzeszów, Poland, formerly a state-owned enterprise, which was privatized by the Gerber Products Company of Fremont, Michigan.Alima-Gerber instituted rigid quality control, job evaluation, and training methods, and developed sophisticated distribution techniques. The core principle underlying these goals and strategies, the author finds, is the belief that in order to produce goods for a capitalist market, workers for a capitalist enterprise must also be produced. Working side-by-side with Alima-Gerber employees, Dunn saw firsthand how the new techniques attempted to change not only the organization of production, but also the workers' identities. Her seamless, engaging narrative shows how the employees resisted, redefined, and negotiated work processes for themselves.

The El-Amarna Correspondence (2 vol. set)

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Author :
Publisher : BRILL
ISBN 13 : 9004281541
Total Pages : 1671 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis The El-Amarna Correspondence (2 vol. set) by : Anson F. Rainey

Download or read book The El-Amarna Correspondence (2 vol. set) written by Anson F. Rainey and published by BRILL. This book was released on 2014-11-10 with total page 1671 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new critical edition of the el-Amarna Letters based on personal examination of all the tablets.