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Facebook Ads Facebook Marketing Strategies 2019 The Ultimate Guide To Optimizing Your Facebook Page Getting Lots Of Leads And Creating High Conver
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Book Synopsis The Complete Guide to Advertising by : Torin Douglas
Download or read book The Complete Guide to Advertising written by Torin Douglas and published by . This book was released on 1984 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about the advertisers, the advertising agencies, and the media as well as the makeup of a successful advertising campaign.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Facebook Marketing For Dummies by : Stephanie Diamond
Download or read book Facebook Marketing For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Book Synopsis Ultimate Guide to Google AdWords by : Perry Marshall
Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book Facebook Advertising written by Noah Gray and published by . This book was released on 2018-04-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, "Like us and follow-up on Facebook" has become the common mantra. Facebook has the power to reach thousands of millions of users, and this guide is particularly designed to help each reader reach their audiences in the most effective way. Topics: - Different kinds of Ads and When To Use Them - Facebook Business Pages for Advertising - Facebook Events for Advertising - Facebook Groups for Advertising - Facebook Pixel - Common Mistakes and Solutions - Lead Generation - Sales Funnels and Landing Pages - Conversion Optimization - And Various other helpful tips
Book Synopsis Inside Facebook by : Karel M. Baloun
Download or read book Inside Facebook written by Karel M. Baloun and published by Karel Baloun. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an early engineer, I was on the inside during Facebook's explosive growth. In Inside Facebook, I'll give you the scoop on the company as it became the premiere online environment for U.S. college students, including how and by whom the products were made, how you can use them best, views on what makes social networks so valuable, and where the industry is headed. You, too, can achieve startup success and attain your greatest dream; I hope to inspire you toward fulfilling your potential. "Love the book. It captures the ethos of the place and a substantial degree of the vision and drive which is a secret to success." -David Kopp, Sr. Director, Community at Yahoo! "Inside Facebook is a compelling look inside at a fascinating moment. It's a riveting read. Karel may be an Engineer, but after reading Inside Facebook you'll see he's a great storyteller. I couldn't get myself to stop reading and wanting more." -Ariel McNichol, CEO of mEgo. "I love the style. It's made for college students, like Facebook. Karel takes you into the personalities and minds behind Facebook. A must read for young entrepreneurs, and anyone into online social networking." -Mohammad Naqvi, UCR, creator of Facebook Notifier at fbQuick.com
Book Synopsis What If It Does Work Out? by : Susie Moore
Download or read book What If It Does Work Out? written by Susie Moore and published by Courier Dover Publications. This book was released on 2017-11-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts.
Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer
Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Book Synopsis Deep Learning for Coders with fastai and PyTorch by : Jeremy Howard
Download or read book Deep Learning for Coders with fastai and PyTorch written by Jeremy Howard and published by O'Reilly Media. This book was released on 2020-06-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep learning is often viewed as the exclusive domain of math PhDs and big tech companies. But as this hands-on guide demonstrates, programmers comfortable with Python can achieve impressive results in deep learning with little math background, small amounts of data, and minimal code. How? With fastai, the first library to provide a consistent interface to the most frequently used deep learning applications. Authors Jeremy Howard and Sylvain Gugger, the creators of fastai, show you how to train a model on a wide range of tasks using fastai and PyTorch. You’ll also dive progressively further into deep learning theory to gain a complete understanding of the algorithms behind the scenes. Train models in computer vision, natural language processing, tabular data, and collaborative filtering Learn the latest deep learning techniques that matter most in practice Improve accuracy, speed, and reliability by understanding how deep learning models work Discover how to turn your models into web applications Implement deep learning algorithms from scratch Consider the ethical implications of your work Gain insight from the foreword by PyTorch cofounder, Soumith Chintala
Book Synopsis Social Media Marketing 2021 by : Micheal Media
Download or read book Social Media Marketing 2021 written by Micheal Media and published by . This book was released on 2021-02-11 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ 55% OFF for Bookstores! NOW at $ 36.97 instead of $ 46.97! LAST DAYS! ★ Do you want to know the best social media marketing sites to use for your business? Putting together the perfect social media marketing plan is no easy feat which means you need to commit to the process fully from the start with each new social media platform you take on. This book will be the comprehensive social media marketing guide you need to master, manipulate, and dominate social media, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. The chapters herein are structured to make it easy for you to understand the why and the how of social media marketing, and to take you from a novice entrepreneur with no knowledge of social media to a marketing and branding guru capable of formulating and executing winning marketing strategies for profitable entrepreneurship. Social media marketing can reach your customers in ways traditional marketing methods could not in the past. Social media creates an interpersonal connection, making your business appear relatable in the eyes of the customer. This form of marketing is powerful because it can help elevate your business and reach masses of people across the globe in a matter of seconds. With a few simple clicks and a post, your message is out there for the world to see. Therefore, it is imperative that businesses build a clear marketing strategy right from the start. A business must take into account the targets that need to be achieved, the goals that need to be met, what the competitors are doing and how you could do better, and of course, using the various social media platforms in the most effective manner possible for the biggest benefit. Using social media platforms are one thing-using them effectively is another matter altogether. This book is here to show you exactly that-to guide you towards the best approach and how you can market your business and personal brand on Facebook, Twitter, Instagram, YouTube, Pinterest, and more in the most effective manner possible. This guidebook will show you how to create ads, make content go viral, promote your personal brand, how often you should post, and more. These fundamentals are precisely what you need to help you lay the groundwork and build a strong foundation in your social media marketing strategy to help you create a stronger brand presence, connect with your customers, and ultimately, bring your business the success it is looking for. This book covers: Marketing for Brands and Businesses Social Media Marketing Creating a Social Media Marketing Strategy Instagram Facebook Twitter YouTube The Other Platforms That You Could be on ★ 55% OFF for Bookstores! NOW at $ 36.97 instead of $ 46.97! LAST DAYS! ★ You will Never Stop Using this Awesome Cookbook! Buy it NOW and get addicted to this amazing book
Book Synopsis Ultimate Guide to Facebook Advertising by : Perry Marshall
Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Ultimate Series. This book was released on 2017 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
Book Synopsis Product-Led Onboarding by : Ramli John
Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
Author :Brian Massey Publisher :CMI Books, Division of Z Squared Media, LLC ISBN 13 :9780983330738 Total Pages :220 pages Book Rating :4.3/5 (37 download)
Book Synopsis Your Customer Creation Equation by : Brian Massey
Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Book Synopsis The Ultimate Guide to Book Marketing by : Nicholas Erik
Download or read book The Ultimate Guide to Book Marketing written by Nicholas Erik and published by . This book was released on 2020-06-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
