Fables Fashions And Facts About Advertising

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Fables, Fashions, and Facts About Advertising

Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452222096
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Fables, Fashions, and Facts About Advertising by : John Philip Jones

Download or read book Fables, Fashions, and Facts About Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 2003-11-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Fables, Fashions, and Facts about Advertising

Author : John Philip Jones
Publisher :
ISBN 13 : 9781452204611
Total Pages : 310 pages
Book Rating : 4.2/5 (46 download)

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Book Synopsis Fables, Fashions, and Facts about Advertising by : John Philip Jones

Download or read book Fables, Fashions, and Facts about Advertising written by John Philip Jones and published by . This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Advertising

Author : Liz McFall
Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Advertising

Author : Iain MacRury
Publisher : Routledge
ISBN 13 : 1134530501
Total Pages : 337 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Advertising by : Iain MacRury

Download or read book Advertising written by Iain MacRury and published by Routledge. This book was released on 2008-12-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

Media And Society

Author : Burton, Graeme
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335227236
Total Pages : 352 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Media And Society by : Burton, Graeme

Download or read book Media And Society written by Burton, Graeme and published by McGraw-Hill Education (UK). This book was released on 2010-05-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces undergraduates to critical perspectives on the relationship between media and society, and to ideas about the production of meaning through media. The opening chapters provide a foundation to understanding the triangular relationship between media businesses (institutions) and texts and audiences. Succeeding chapters look at specialist areas such as popular music, news, new technologies, advertising and globalization. .There is a development and application of ideas about such key terms as representation, difference, discourse and ideology. The student reader is encouraged to take on different views around issues relating to questions of media power, media influence, audience consumption. There is an emphasis on applying ideas to media practices and media texts. There is engagement with debates around such topics as public service broadcasting and the public sphere. Students are introduced to a range of key thinkers and their ideas as concepts, issues and debates are introduced..The reader is engaged through key questions, case studies, illustrations and diagrams, as well as a clearly argued text bedded in examples. .This book is already used both as a foundation at level 1 for degree courses in media studies, as a key text for general media modules at different levels, and as a key text at various levels in respect of specific chapters supporting specific modules and their topics..

The SAGE Handbook of Advertising

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 147397156X
Total Pages : 755 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Marketing Communications

Author : John Egan
Publisher : SAGE
ISBN 13 : 1529607795
Total Pages : 379 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Marketing Communications by : John Egan

Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2022-11-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.

When Ads Work

Author : David M Jones
Publisher : Routledge
ISBN 13 : 1317452119
Total Pages : 200 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis When Ads Work by : David M Jones

Download or read book When Ads Work written by David M Jones and published by Routledge. This book was released on 2015-03-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Creativity and Advertising

Author : Andrew McStay
Publisher : Routledge
ISBN 13 : 1135045305
Total Pages : 197 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Creativity and Advertising by : Andrew McStay

Download or read book Creativity and Advertising written by Andrew McStay and published by Routledge. This book was released on 2013-06-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

Digital Advertising

Author : Andrew McStay
Publisher : Bloomsbury Publishing
ISBN 13 : 1137494352
Total Pages : 224 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Digital Advertising by : Andrew McStay

Download or read book Digital Advertising written by Andrew McStay and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world's largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its history and future direction. Succinct and accessible, this is an ideal text for undergraduate courses in advertising, media studies, communications and marketing. This timely and engaging book is also an essential resource for academics and anyone interested in advertising and what funds modern media. New to this Edition: - Fully updated to account for the re-shaped advertising industry and transformed media landscape since the publication of the first edition - Added coverage of topics including: the creative uses of technology, novel modes of storytelling, adblocking, the pre-eminence of analytics and big data, privacy, growing interest in data about emotional life, and alarm about the role of artificial intelligence and automation in advertising - Increased number of case studies and analyses of campaigns

Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1506366295
Total Pages : 545 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Media Literacy by : W. James Potter

Download or read book Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2018-12-27 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 1442241268
Total Pages : 277 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2015-01-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

How Advertising Works

Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452267561
Total Pages : 373 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis How Advertising Works by : John Philip Jones

Download or read book How Advertising Works written by John Philip Jones and published by SAGE Publications. This book was released on 1998-06-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication

Introduction to Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1483379574
Total Pages : 297 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Introduction to Media Literacy by : W. James Potter

Download or read book Introduction to Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2015-07-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

The SAGE Handbook of Advertising

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

AdValue

Author : Leslie Butterfield
Publisher : Routledge
ISBN 13 : 1136430903
Total Pages : 218 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis AdValue by : Leslie Butterfield

Download or read book AdValue written by Leslie Butterfield and published by Routledge. This book was released on 2012-05-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.