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Author : Christopher W. L. Hart
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Extraordinary Guarantees written by Christopher W. L. Hart and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 007714659X
Total Pages : 587 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Author :
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.1/5 (13 download)
Download or read book The Southern Pharmaceutical Journal ... written by and published by . This book was released on 1927 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.:/5 (334 download)
Download or read book Ceramic Industry written by and published by . This book was released on 1926 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Research, Development, and Demonstration (Fossil Fuels)
Publisher :
ISBN 13 :
Total Pages : 1476 pages
Book Rating : 4.:/5 (319 download)
Download or read book Loan Guarantees for Commercial-size Synthetic Fuels Demonstration Plants: Witnesses written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Research, Development, and Demonstration (Fossil Fuels) and published by . This book was released on 1975 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.:/5 (334 download)
Download or read book Furniture Manufacturer and Artisan written by and published by . This book was released on 1926 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Prideaux
Publisher : CABI
ISBN 13 : 1845930150
Total Pages : 357 pages
Book Rating : 4.8/5 (459 download)
Download or read book Managing Tourism and Hospitality Services written by B. Prideaux and published by CABI. This book was released on 2006-09-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Author : York Manufacturing Company
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (334 download)
Download or read book Ice Making and Refrigerating Machinery written by York Manufacturing Company and published by . This book was released on 1907 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.:/5 (1 download)
Download or read book Southern California Business written by and published by . This book was released on 1926 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.3/5 (91 download)
Download or read book Industrial Refrigeration written by and published by . This book was released on 1909 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.U/5 (183 download)
Download or read book Ice and Refrigeration written by and published by . This book was released on 1908 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California (State).
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 ( download)
Download or read book California. Court of Appeal (1st Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118519647
Total Pages : 243 pages
Book Rating : 4.1/5 (185 download)
Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-18 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Author : Ronald J. Baker
Publisher : John Wiley & Sons
ISBN 13 : 047092957X
Total Pages : 78 pages
Book Rating : 4.4/5 (79 download)
Download or read book Implementing Value Pricing written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Author : Gustav Adolf Endlich
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Law of Building Associations written by Gustav Adolf Endlich and published by . This book was released on 1895 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2476 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hide and Leather with Shoe Factory written by and published by . This book was released on 1918 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435255
Total Pages : 544 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
