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Expressive Typography
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Download or read book Expressive Type written by Alex Fowkes and published by . This book was released on 2017-03-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Book Synopsis The Graphic Design Idea Book by : Gail Anderson
Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Book Synopsis Expressive Typography by : Kimberly Elam
Download or read book Expressive Typography written by Kimberly Elam and published by Van Nostrand Reinhold Company. This book was released on 1990 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Introduction; Planar Typography; Calligraphy; Handwriting & Illustration as Typography; Dimensional Typography; Collage & Found Typography; Representational Objects as Typography; Fragmented & Abstracted Typography. 84 color illustrations, 24 line drawings, 210 halftones.
Book Synopsis Typography Essentials Revised and Updated by : Ina Saltz
Download or read book Typography Essentials Revised and Updated written by Ina Saltz and published by Rockport Publishers. This book was released on 2019-02-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Download or read book Typographic Design written by Rob Carter and published by John Wiley & Sons. This book was released on 2014-10-02 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Book Synopsis Illuminating Letters by : Paul C. Gutjahr
Download or read book Illuminating Letters written by Paul C. Gutjahr and published by Univ of Massachusetts Press. This book was released on 2010-02-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography?the selection and arrangement of type and other visual elements on a page?should be an invisible, silent, and deferential servant to the text it conveys. This book contests that conventional point of view. Looking at texts ranging from the King James Bible to contemporary comic strips, the contributors to Illuminating Letters examine the seldom considered but richly revealing relationships between a text's typography and its literary interpretation. The essays assume no previous typographic knowledge or expertise; instead they invite readers primarily concerned with literary and cultural meanings to turn a more curious eye to the visual and physical forms of a specific text or genre. As the contributors show, closer inspection of those forms can yield fresh insights into the significance of a text's material presentation, leading readers to appreciate better how presentation shapes understandings of the text's meanings and values. The case studies included in the volume amplify its two overarching themes: one set explores the roles of printers and publishers in manipulating, willingly or not, the meaning and reception of texts through typographic choices; the other group examines the efforts of authors to circumvent or subvert such mediation by directly controlling the typographic presentation of their texts. Together these essays demonstrate that choices about type selection and arrangement do indeed help to orchestrate textual meaning. In addition to the editors, contributors include Sarah A. Kelen, Beth McCoy, Steven R. Price, Leon Jackson, and Gene Kannenberg Jr.
Book Synopsis Basics Design 03: Typography by : Gavin Ambrose
Download or read book Basics Design 03: Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005-06 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Download or read book Drawing Type written by Alex Fowkes and published by Adams Media. This book was released on 2014-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.
Download or read book Type Speaks written by Steven Heller and published by Abrams. This book was released on 2021-06-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Book Synopsis Carnival : The First Panel, 1967-70 by : Steve McCaffery
Download or read book Carnival : The First Panel, 1967-70 written by Steve McCaffery and published by . This book was released on 1973 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Arcade Game Typography by : Toshi Omigari
Download or read book Arcade Game Typography written by Toshi Omigari and published by National Geographic Books. This book was released on 2019-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive survey of ’70s, ’80s, and early ’90s arcade video game pixel typography. Arcade Game Typography presents readers with a fascinating new world of typography: the pixel typeface. Video game designers of the ’70s, ’80s, and ’90s faced color and resolution limitations that stimulated incredible creativity. With each letter having to exist in a small pixel grid, artists began to use clever techniques to create elegant character sets within a tiny canvas. This book presents typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Arcade Game Typography recreates that visual aesthetic, fizzing with life and color. Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a completist survey of a previously undocumented outsider typography movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself. Gathering an eclectic range of typography, from hit games such as Super Sprint, Marble Madness, and Space Harrier to countless lesser-known gems, Arcade Game Typography is a vivid nostalgia trip for gamers, designers, and illustrators alike.
Book Synopsis The Typography Idea Book by : Gail Anderson
Download or read book The Typography Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2012-10-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book. The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.
Book Synopsis Typographic Systems of Design by : Kimberly Elam
Download or read book Typographic Systems of Design written by Kimberly Elam and published by Princeton Architectural Press. This book was released on 2007-05-03 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Book Synopsis Graphic Design for Architects by : Karen Lewis
Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Book Synopsis Typographic manual by : - Annandreas
Download or read book Typographic manual written by - Annandreas and published by BoD - Books on Demand. This book was released on 2021-09-21 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is language and design for reading. Typographic manual is the first manual for the cluster text style, i.e. for texts intended to be read for longer periods of time. Since the birth of typography (Gutenberg), we have created books with text rectangles that are nice to look at. The picture of the rectangle text held us captive. This manual clearly shows the inaccuracies in that approach. Depending on how we read, 100-600 wpm, and if we measure reading speed in wpm, day span, or week span, the cluster text style can be 5-30 percent better to read. Its longer line length, wider text column, larger sentence spacings, and better line changes improve legibility. All in all, this gives an exact typographic style, and therefore, it is not reflowable. So, please note that this book needs to be read on tablets at least 13 inches wide where you can read a line length of 95 characters (smaller tablets and smartphones are inappropriate). Typographic Manual (170 pages) is included in a collection of books with Readability - the Birth of the Cluster text (1000 pages), Typographical Investigations (500 pages), and Are Texts Wrongly Written? (130 pages) intended to shed light on questions about texts, typography, and reading in relation to questions about philosophy, science, and learning. The two shorter books can be seen as summaries of the two longer ones, and they are all written for the general public. The starting point is that it is both practically and philosophically interesting that we earlier have missed the opportunity to create a better typographic style - a cluster text style.
Book Synopsis The Power of Visuals: Innovations in Communication Design by : Prof. Hannakumari Chauhan
Download or read book The Power of Visuals: Innovations in Communication Design written by Prof. Hannakumari Chauhan and published by Inkbound Publishers. This book was released on 2023-06-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the power of visuals in communication design, exploring innovative approaches and tools that enhance visual storytelling. This book is essential for designers seeking to create compelling and effective visual content.
Book Synopsis A Typographic Workbook by : Kate Clair
Download or read book A Typographic Workbook written by Kate Clair and published by John Wiley & Sons. This book was released on 2012-06-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
