Bad Blood

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Author :
Publisher : Vintage
ISBN 13 : 1524731668
Total Pages : 354 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Bad Blood by : John Carreyrou

Download or read book Bad Blood written by John Carreyrou and published by Vintage. This book was released on 2018-05-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

21 Secrets of Successful Startups

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Author :
Publisher : Execution Matters
ISBN 13 : 1733574212
Total Pages : 185 pages
Book Rating : 4.7/5 (335 download)

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Book Synopsis 21 Secrets of Successful Startups by : Sam Wong

Download or read book 21 Secrets of Successful Startups written by Sam Wong and published by Execution Matters. This book was released on 2019-04-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of entrepreneurs aspire to start and build companies that disrupt markets and transform the business landscape. Most start with a novel idea, assemble a team of founders, fashion a business model, and begin the long road to raise funds. Unfortunately, 95% of startups fail or dramatically miss expectations. However, industry analysts, advisors and investors agree that great execution maximizes the likelihood of success. After serving as an executive for five different startups, Silicon Valley advisor Sam Wong can provide unique execution guidance for founders, entrepreneurs and leaders. 21 Secrets of Successful Startups draws upon the battle scars of 30 years of victories and defeats to present actionable advice, guidance, and frameworks spanning numerous topics related to startup execution, fundraising, talent and lifestyle. Whether you are thinking of launching a company or are currently working to grow, fund, and scale your startup, 21 Secrets of Successful Startups provides a playbook to build your startup and achieve success.

The Startup Playbook

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Author :
Publisher : Chronicle Books
ISBN 13 : 1452105049
Total Pages : 289 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Startup Playbook by : David Kidder

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Startup Secrets from the Ramayana

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Author :
Publisher : Sristhi Publishers & Distributors
ISBN 13 : 9387022838
Total Pages : 101 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Startup Secrets from the Ramayana by : Prachi Garg,

Download or read book Startup Secrets from the Ramayana written by Prachi Garg, and published by Sristhi Publishers & Distributors. This book was released on 2020-01-10 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ram was the next door, go-to guy for any advice on business administration. A gold medalist from a premium management institute in the country, if there was any business-related problem in Ayodhya, Ram had an answer for it. Ayodhya was his proclaimed kingdom in business, in the grip of his palms, thanks to his loyal customers, family, and associates. It was a dream turning to reality. Until ambitions started overstretching, boundaries started melting and favours became overpromising. Ram could not have imagined up until the big wave hit him, that he would be so instantly betrayed and uprooted by those who he thought to be the closest. Startup Secrets from the Ramayana is the story of Ram’s struggle of setting up his business empire from scratch in a span of fourteen years. It took grit, moving out of his comfort zone, and re-establishing himself with a new identity removed from the hangover of the past. The stories are inspired from the Ramayana to capture the celebrated wisdom of the god.

The Unstoppable Startup

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400219175
Total Pages : 272 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Unstoppable Startup by : Uri Adoni

Download or read book The Unstoppable Startup written by Uri Adoni and published by HarperCollins Leadership. This book was released on 2020-09-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bold secrets to Israel’s incredible track record of success in this new guide that will help make any startup unstoppable. More than half of all startups fail - often during the crucial early stages of development when they need to prove their viability on a limited budget. However, when it comes to startup success, one country stands out: Israel. Even though it is a relatively small country, Israel has one of the highest concentrations of startups in the world, has the highest venture capital per capita, is one of the top countries in terms of number of companies listed on NASDAQ, and is well-recognized as a global leader in research and development. In The Unstoppable Startup, veteran venture capitalist Uri Adoni goes behind the scenes to explain the principles and practices that can make any startup, anywhere in the world, become an unstoppable one. Packed with insider accounts from leaders who have realized bold visions, The Unstoppable Startup distills Israeli chutzpah into six operational rules that will help you to: Build an unstoppable team; Foresee the future and innovate to meet its demands; Manage your funding and partnerships through all phases of growth; Dominate the market category you are after or create a new one; Build and manage an early stage investment vehicle; Build and grow a healthy high-tech ecosystem. Adoni implemented these practices throughout his more than 12 years as a venture capitalist for one of Israel's most successful venture funds, and he continues to utilize these same proven startup strategies today in metropolitan areas in the US. The Unstoppable Startup provides readers with insights and operational advice on how to run a startup, and how to overcome challenges?that almost every startup faces.

Startup Secrets: Proven Tactics to Launch, Grow, and Thrive in Any Economy

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Author :
Publisher : Mariam Campbell
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis Startup Secrets: Proven Tactics to Launch, Grow, and Thrive in Any Economy by : Mariam Campbell

Download or read book Startup Secrets: Proven Tactics to Launch, Grow, and Thrive in Any Economy written by Mariam Campbell and published by Mariam Campbell. This book was released on 2024-06-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic and competitive business environment, launching and growing a successful startup requires more than just a great idea. It demands strategic planning, innovative thinking, and the ability to navigate a myriad of challenges. "Startup Secrets: Proven Tactics to Launch, Grow, and Thrive in Any Economy" is your comprehensive guide to building a resilient and thriving startup, regardless of economic conditions. Unlock the Secrets to Startup Success Drawing on insights from seasoned entrepreneurs, investors, and industry experts, this book provides actionable strategies and proven tactics to help you: Develop a Winning Idea: Learn how to identify market opportunities, validate your business concept, and lay a strong foundation for your startup. Secure Funding: Explore various funding options, master the art of pitching to investors, and understand the keys to successful fundraising. Build a Minimum Viable Product (MVP): Discover the importance of MVPs, step-by-step guidelines to create one, and inspiring case studies of successful MVP launches. Market and Brand Your Startup: Gain insights into effective marketing techniques, branding strategies, and examples of successful startup campaigns. Navigate Legal and Regulatory Challenges: Understand the essential legal considerations, protect your intellectual property, and overcome common regulatory hurdles. Scale Your Business: Recognize the signs that your startup is ready to scale, implement strategies for growth, and avoid common pitfalls during the scaling process. Real-World Case Studies and Practical Tips "Startup Secrets" is packed with real-world case studies that highlight successful startups, providing you with practical examples and lessons learned. Each chapter concludes with actionable tips and takeaways, ensuring that you can immediately apply the knowledge to your own startup journey. Thrive in Any Economy Whether you're launching your first startup or looking to scale an existing venture, this book equips you with the tools and insights needed to succeed in any economic climate. With "Startup Secrets," you'll be prepared to turn challenges into opportunities and drive your startup to new heights.

The 7 Secret Keys to Startup Success

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1510770658
Total Pages : 271 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The 7 Secret Keys to Startup Success by : David J. Muchow

Download or read book The 7 Secret Keys to Startup Success written by David J. Muchow and published by Simon and Schuster. This book was released on 2022-09-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else! The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools. In The7 Secret Keys to Startup Success, you will learn: How to cut legal expenses and manage lawyers How to fire employees and partners without getting sued Patent, trademark and copyright strategies and tricks How to raise money without SEC problems How to avoid the financial “Valley of Death” What “to do” but also “what not to do" to avoid “startup suicide.” Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in Raiders of the Lost Ark meets Bar Rescue or Silicon Valley! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful. In short, The 7 Secret Keys to Startup Success is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!

Hacking Exposed Unified Communications & VoIP Security Secrets & Solutions, Second Edition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071798773
Total Pages : 561 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Hacking Exposed Unified Communications & VoIP Security Secrets & Solutions, Second Edition by : Mark Collier

Download or read book Hacking Exposed Unified Communications & VoIP Security Secrets & Solutions, Second Edition written by Mark Collier and published by McGraw Hill Professional. This book was released on 2013-12-20 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest techniques for averting UC disaster Establish a holistic security stance by learning to view your unified communications infrastructure through the eyes of the nefarious cyber-criminal. Hacking Exposed Unified Communications & VoIP, Second Edition offers thoroughly expanded coverage of today’s rampant threats alongside ready-to deploy countermeasures. Find out how to block TDoS, toll fraud, voice SPAM, voice social engineering and phishing, eavesdropping, and man-in-the-middle exploits. This comprehensive guide features all-new chapters, case studies, and examples. See how hackers target vulnerable UC devices and entire networks Defend against TDoS, toll fraud, and service abuse Block calling number hacks and calling number spoofing Thwart voice social engineering and phishing exploits Employ voice spam mitigation products and filters Fortify Cisco Unified Communications Manager Use encryption to prevent eavesdropping and MITM attacks Avoid injection of malicious audio, video, and media files Use fuzzers to test and buttress your VoIP applications Learn about emerging technologies such as Microsoft Lync, OTT UC, other forms of UC, and cloud and WebRTC

Hacking Exposed Web Applications

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (288 download)

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Book Synopsis Hacking Exposed Web Applications by : Joel Scambray

Download or read book Hacking Exposed Web Applications written by Joel Scambray and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cold Start Problem

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Author :
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Startup

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Author :
Publisher : Little, Brown
ISBN 13 : 0316360376
Total Pages : 260 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Startup by : Doree Shafrir

Download or read book Startup written by Doree Shafrir and published by Little, Brown. This book was released on 2017-04-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review

Hacking Exposed 7 : Network Security Secrets & Solutions, Seventh Edition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071780289
Total Pages : 770 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Hacking Exposed 7 : Network Security Secrets & Solutions, Seventh Edition by : Stuart McClure

Download or read book Hacking Exposed 7 : Network Security Secrets & Solutions, Seventh Edition written by Stuart McClure and published by McGraw Hill Professional. This book was released on 2012-07-11 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest tactics for thwarting digital attacks “Our new reality is zero-day, APT, and state-sponsored attacks. Today, more than ever, security professionals need to get into the hacker’s mind, methods, and toolbox to successfully deter such relentless assaults. This edition brings readers abreast with the latest attack vectors and arms them for these continually evolving threats.” --Brett Wahlin, CSO, Sony Network Entertainment “Stop taking punches--let’s change the game; it’s time for a paradigm shift in the way we secure our networks, and Hacking Exposed 7 is the playbook for bringing pain to our adversaries.” --Shawn Henry, former Executive Assistant Director, FBI Bolster your system’s security and defeat the tools and tactics of cyber-criminals with expert advice and defense strategies from the world-renowned Hacking Exposed team. Case studies expose the hacker’s latest devious methods and illustrate field-tested remedies. Find out how to block infrastructure hacks, minimize advanced persistent threats, neutralize malicious code, secure web and database applications, and fortify UNIX networks. Hacking Exposed 7: Network Security Secrets & Solutions contains all-new visual maps and a comprehensive “countermeasures cookbook.” Obstruct APTs and web-based meta-exploits Defend against UNIX-based root access and buffer overflow hacks Block SQL injection, spear phishing, and embedded-code attacks Detect and terminate rootkits, Trojans, bots, worms, and malware Lock down remote access using smartcards and hardware tokens Protect 802.11 WLANs with multilayered encryption and gateways Plug holes in VoIP, social networking, cloud, and Web 2.0 services Learn about the latest iPhone and Android attacks and how to protect yourself

Secrets of Silicon Valley

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Author :
Publisher : St. Martin's Press
ISBN 13 : 113732421X
Total Pages : 258 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Secrets of Silicon Valley by : Deborah Perry Piscione

Download or read book Secrets of Silicon Valley written by Deborah Perry Piscione and published by St. Martin's Press. This book was released on 2013-04-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Paypal, Piscione argues that Silicon Valley's unique culture is the best hope for the future of American prosperity and the global business community and offers lessons from the Valley to inspire reform in other communities and industries, from Washington, DC to Wall Street.

The Startup Product Manager

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Author :
Publisher : The Startup Product Manager
ISBN 13 :
Total Pages : 311 pages
Book Rating : 4.3/5 (946 download)

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Book Synopsis The Startup Product Manager by : Manan Modi

Download or read book The Startup Product Manager written by Manan Modi and published by The Startup Product Manager. This book was released on 2023-07-14 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves to empower the next generation of product managers, business builders, and startup entrepreneurs. 99.9% of businesses are small businesses or "startups." This book will give you the toolkit to succeed in building startups and early-stage ventures. The Startup Product Manager will teach you how to not only break into product management at a startup but also become the best startup operator you can be through step-by-step strategies. Manan Modi is a product builder, early-stage operator, investor, and writer. He has worked closely with CEOs and founders to solve high priority problems for customers, as well as lead efforts on revenue-generating products and strategic opportunities for companies. He has worked at startups backed by the top venture investors around the world. More importantly, he has been in your shoes. He comes from a non-traditional background and went a lot of through trial and error before landing in product management. He tried different fields such as marketing, finance, consulting, design, software engineering, government, and more -- he wants to help you break into product management, regardless of your background and where you are in your career. His strength is his ability to uniquely help you position your background to find the right Product Management role for you. This consistent experimentation with his career path has allowed him to become a startup product manager who has helped venture-backed startups succeed. He wants to help you ultimately succeed in building startups.

Shopify Store Secrets: The Essential Startup Guide to Build, Launch and Grow a Profitable Online Store with Shopify

Download Shopify Store Secrets: The Essential Startup Guide to Build, Launch and Grow a Profitable Online Store with Shopify PDF Online Free

Author :
Publisher : Evan Jones
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

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Book Synopsis Shopify Store Secrets: The Essential Startup Guide to Build, Launch and Grow a Profitable Online Store with Shopify by : Evan Jones

Download or read book Shopify Store Secrets: The Essential Startup Guide to Build, Launch and Grow a Profitable Online Store with Shopify written by Evan Jones and published by Evan Jones. This book was released on 2017-01-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopify Store Secrets will help you to realize your dream of an online ecommerce store by teaching you the insider secrets that thousands of successful vendors have used to create income by selling online. Shopify is one of the world’s premier online ecommerce systems. Its popular for good reason: its easy to use, the technical support is excellent, its fast and reliable, its affordable, and its highly customizable. By following the steps in this book you will learn how to get started in the highly profitable world of ecommerce, starting with a 14 day free trial, and moving through the best plans and systems to start building a successful business. Below you will learn inside secrets, including: • Customization strategies - how to attract customers to your products by making your store’s appearance fit your target market • Domain selection – how to set up a custom URL to make your store’s address online rank for SEO and easy to find for your customers • Product selection – kick-start your online presence by matching your product choice to your passions • Order handling – avoid delivery pitfalls by knowing your carriers and making the most of their systems • Drop shipping – how to extend your selection of products by using third-party warehousing and delivery • Promoting your store –save on advertising strategies by field-testing and comparing your paid ad systems Click Buy to read on!

Hacking Growth

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Author :
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Start-up Nation

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Author :
Publisher : Twelve
ISBN 13 : 1455503460
Total Pages : 213 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Start-up Nation by : Dan Senor

Download or read book Start-up Nation written by Dan Senor and published by Twelve. This book was released on 2011-09-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.