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Export Performance And Export Marketing Strategies
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Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis E-commerce and Export Performance by :
Download or read book E-commerce and Export Performance written by and published by Cambria Press. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Strategy and Export Performance by : Saad Dubayyan Alshammari
Download or read book International Marketing Strategy and Export Performance written by Saad Dubayyan Alshammari and published by . This book was released on 2015 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Export Planning by : Joris J.A. Leeman
Download or read book Export Planning written by Joris J.A. Leeman and published by BoD – Books on Demand. This book was released on 2015-10-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Book Synopsis International Marketing and Export Management by : Gerald Albaum
Download or read book International Marketing and Export Management written by Gerald Albaum and published by Addison Wesley Publishing Company. This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central themes are the understanding of marketing processes and the management of export operations and decision making.
Book Synopsis Export Strategy: Markets and Competition (RLE Marketing) by : Nigel Piercy
Download or read book Export Strategy: Markets and Competition (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Book Synopsis Export Management by : Michael R. Czinkota
Download or read book Export Management written by Michael R. Czinkota and published by Greenwood. This book was released on 1982 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Export Performance and Export Marketing Strategies by : Sanjay K. Jain
Download or read book Export Performance and Export Marketing Strategies written by Sanjay K. Jain and published by . This book was released on 1988 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Strategy and Organization of International Business by : Peter J. Buckley
Download or read book The Strategy and Organization of International Business written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
Book Synopsis Export Promotion Strategies by : Chris Milner
Download or read book Export Promotion Strategies written by Chris Milner and published by . This book was released on 1990 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing and Export Management by : Gerald S. Albaum
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 1998 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Book Synopsis International Marketing and Export Management by : Gerald S. Albaum
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Download or read book Export Planning written by Joris Leeman and published by BoD – Books on Demand. This book was released on 2018-09-20 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.
