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Export Marketing Adaptation And Export Performance
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Book Synopsis Marketing Strategy Fit and Performance in Export Product-market Ventures by : Suthawan Chirapanda
Download or read book Marketing Strategy Fit and Performance in Export Product-market Ventures written by Suthawan Chirapanda and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing globalisation has led to new challenges for companies III developing their marketing strategies, as they must actively engage III international markets to increase their profits, sales volume and sales growth. This empirical study developed and tested a theoretically anchored model of export marketing strategy adaptation and performance. This study conducted a postal survey with 197 participants from Thai manufacturers with significant involvement in exporting. The unit of analysis was the individual export product- market ventures. Advanced statistical techniques were utilised in order to assess the validity and reliability of measurement scales and test the hypothetical relationships between the constructs included in the research model. The role of fit was applied as a systematic approach for the design and implementation of effective marketing strategies. The study addressed an important gap in the literature by defining and conceptualising environmental factors that influence the degree of export marketing programme adaptation and its imnpact on export performance. The results indicated that the degree of environment dissimilarity between the home and export markets positively related to the extent of export marketing strategy adaptation. Two types of fit- residual analysis and ideal profile approaches- have confirmed that the proper fit between the degree of export marketing strategy adaptation and environmental factors significantly leads to superior export performance outcomes. Different export markets have different environmental issues, leading to different export performances outcomes. With this situation-specific analysis, companies should perform a separate analysis and assessment of the environment in each foreign target market in order to develop an appropriate marketing strategy with respect to each individual foreign market. In order to achieve superior performance outcomes, the extent of export marketing strategy adaptation must fit the environment in a particular situation. III.
Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market by : Luis Filipe Lages
Download or read book The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market written by Luis Filipe Lages and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-commerce and Export Performance by :
Download or read book E-commerce and Export Performance written by and published by Cambria Press. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Export Marketing Adaptation and Export Performance by : Joao Oliveira
Download or read book Export Marketing Adaptation and Export Performance written by Joao Oliveira and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Resources, Efficiency and Globalization by : P. Dimitratos
Download or read book Resources, Efficiency and Globalization written by P. Dimitratos and published by Palgrave Macmillan. This book was released on 2010-02-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Book Synopsis The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms by : Shun Charmaine Chan
Download or read book The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms written by Shun Charmaine Chan and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategy Adaptation (IMSA) has been widely acknowledged by scholars as a crucial determinant of export performance (Cavusgil & Zou, 1994; Shoham, 1999; Theodosiou & Leonidou, 2003). Essentially, a firm's pursuit of IMSA is contingent on different factors in the internal and external environments. However, the complicated interplays of internal and external factors in the international marketing strategy cannot be understood by just one single conceptual explanation. Therefore, the evaluation of determinants on the adaptation of the export marketing strategy with consideration to different theoretical perspectives is necessary for a better cross-fertilization of different ideas. In this study, some cultural characteristics relating to Chinese firms are addressed in assessing the marketing strategy adaptation, such as firms mimicking behaviours and the impact of relational assets (networking capability) etc. Although developing relationship with key constituencies has been historically and strategically critical in Chinese business etiquette, this variable was found, however, insignificant in moderating the performance of IMSA of Chinese firms. This result suggests that the role of guanxi may be marginalized nowadays and Chinese firms may no longer rely heavily on relationship building as in the past. This thesis has adopted the Awareness-Motivation-Capabilities (AMC) model (Chen, et al., 2007) as an important backdrop to form a research framework to examine the determinants of IMSA and the corresponding impact on export performance. The research framework has integrated the theoretical perspectives from a resource-based view, competition theory, internationalization theory and institution theory to elaborate on the effect of awareness, motivation and capability on the international marketing strategy and export performance. In order to provide empirical evidence to support the proposed variables established in the research model, a set of hypotheses is established and tested through a survey of 253 Chinese exporting firms. The results of the empirical investigation suggest that awareness and motivation are the key driving forces of a firm's strategic response to not only the firm's internal characteristics and competition within industry, but also to the regulative forces of both domestic and host markets. Managers are, therefore, advised to obtain appropriate knowledge and always be sensitive to personal, firm, industry and institutional related environments in order to adjust the degree of marketing strategy adaptation as required.
Book Synopsis International Marketing and Export Management by : Gerald Albaum
Download or read book International Marketing and Export Management written by Gerald Albaum and published by Addison Wesley Publishing Company. This book was released on 1989 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.
Book Synopsis Determinants of Export Performance and Moderating Effects of Marketing Programme Adaptation by : Luis Filipe Lages
Download or read book Determinants of Export Performance and Moderating Effects of Marketing Programme Adaptation written by Luis Filipe Lages and published by . This book was released on 1999 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Program Adaptation, Strategic Fit, and Export Performance by : Magnus Hultman
Download or read book International Marketing Program Adaptation, Strategic Fit, and Export Performance written by Magnus Hultman and published by . This book was released on 2008 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Relationship Between Manufacturing Strategy and Export Performance in Australia by : Ravi Upret
Download or read book The Relationship Between Manufacturing Strategy and Export Performance in Australia written by Ravi Upret and published by GRIN Verlag. This book was released on 2016-04-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This literature review identifies the relationship between manufacturing strategies and export performance of big and small firms. Johnson stated that back in 1960 Australian manufacturing contributed around 25% to the GDP, which got reduced to around 6.8% in the most recent years. The manufacturing in Australia is mostly centered on a few prominent sectors, like food and beverages, petrochemicals, machines and tools, metal products, textile clothing, and footwear. In the most recent years, it can be seen that most of the products manufactured in Australia are exported to the foreign countries. Different industries such as food processing, textile, motor vehicles and automotive industry, chemical industry a few prominent industries, fall under the purview of the manufacturing sector in Australia. The recent statement of the International Monetary Fund chief Christine Lagarde about the world economic scenario indicates that the largest export market of Australia, namely, China will continue to show a downward trend in the economy. In the current year, the Chinese economy is assumed to grow at 6.9 % in the current year 2016 although the other developing economies, such as India and western countries, such as Europe and America are showing a bit recovered growth rate. It indicates that the Australia needs to rediscover its manufacturing strategy which should be aligned to the markets in these countries. The current study finds its objectives in the research, which explores any significant correlation between the manufacturing practices and export performance of manufacturing in Australia.
Download or read book CQ written by P. Christopher Earley and published by . This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps a manager understand and assess personal cultural intelligence and how to leverage this capability in diverse work environments.
Book Synopsis Market Orientation and Export Performance in Thailand by : Phattarawan Tantong
Download or read book Market Orientation and Export Performance in Thailand written by Phattarawan Tantong and published by . This book was released on 2003 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of literature provides evidence of a positive relationship between market orientation (MO) and performance (e.g., Narver and Slater 1990; Jaworski and Kohli 1993). Some studies, however, found insignificant results of such a relationship (e.g., Selnes, Jaworski, and Kohli 1996; Pelham 1997), resulting in an open question of MO's predictive power on performance. Moreover, most of the research in this area has been conducted in the U.S. context, and the literature shows that there is a need to study MO in a non-U.S. context (e.g., Kohli, Jaworski, and Kumar 1993; Grewal and Tansuhaj 2001). Similarly, the standardization (adaptation) literature reveals that there is a need to study standardization (adaptation) strategy in a Non-U.S. context (e.g., Zou, et al. 1997). Also, although there exist repeated calls to investigate the effect of a standardization strategy (adaptation) on financial performance, little effort into such studies was found. In addition, no prior study empirically examines the role of the international marketing strategy type, standardization v.s. adaptation, as an alternative and potential moderator of the relationship between MO and a firm's business performance.
Book Synopsis Marketing Performance Assessment by : Thomas V. Bonoma
Download or read book Marketing Performance Assessment written by Thomas V. Bonoma and published by Harvard Business Review Press. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Study of the Export Marketing Behavior of Korean Manufacturing Firms by : Dong Woo Lim
Download or read book An Empirical Study of the Export Marketing Behavior of Korean Manufacturing Firms written by Dong Woo Lim and published by . This book was released on 1990 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
