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Exploring Major Factors Influencing Chinese Consumers Car Purchasing Behaviour And Implications To Car Makers
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Book Synopsis Exploring Major Factors Influencing Chinese Consumers' Car Purchasing Behaviour and Implications to Car Makers by : Jin Cheng
Download or read book Exploring Major Factors Influencing Chinese Consumers' Car Purchasing Behaviour and Implications to Car Makers written by Jin Cheng and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands by : Fanny-Gabriela Kozicki
Download or read book An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China’s Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the ‘lost generation’ who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50’s, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the “lost generation” and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China’s Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation Y consumer. Due to research in this field still being at an embryonic stage I will personally carry out an empirical investigation and outline who this consumer is, how they process information, their usage of mass and personal communication and acknowledge their attitude towards German luxury car brands. Finally, on the basis of the research findings I will define Chinese Generation Y car purchasing behavior and create a marketing communication strategy for a German Luxury car brand in China wishing to engage with the consumer in question.
Book Synopsis An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior by : Fanny-Gabriela Kozicki
Download or read book An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior written by Fanny-Gabriela Kozicki and published by GRIN Verlag. This book was released on 2012-03-13 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China's Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the 'lost generation' who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50's, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the "lost generation" and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China's Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Generation
Book Synopsis Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE by : Joyal Philip
Download or read book Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE written by Joyal Philip and published by . This book was released on 2020-11-23 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody's life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information's from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmak
Book Synopsis Consumer behavior analysis of Chinese Auto Industry against foreign giant companies by : Alex Ngumbi
Download or read book Consumer behavior analysis of Chinese Auto Industry against foreign giant companies written by Alex Ngumbi and published by GRIN Verlag. This book was released on 2013-12-04 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).
Book Synopsis The rise of the Chinese automobile industry by : Barbara Tischler
Download or read book The rise of the Chinese automobile industry written by Barbara Tischler and published by GRIN Verlag. This book was released on 2021-01-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).
Book Synopsis Factors influencing Chinese consumers' decisions to purchase foreign made automobiles by : Jun Jin
Download or read book Factors influencing Chinese consumers' decisions to purchase foreign made automobiles written by Jun Jin and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Asian Business and Management Practices: Trends and Global Considerations by : Ura, Dasho Karma
Download or read book Asian Business and Management Practices: Trends and Global Considerations written by Ura, Dasho Karma and published by IGI Global. This book was released on 2014-09-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies. Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.
Download or read book ICEMME 2022 written by Nikolaos Freris and published by European Alliance for Innovation. This book was released on 2023-02-15 with total page 2592 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is our great pleasure to have you at the 2022 4th International Conference on Economic Management and Model Engineering (ICEMME 2022), which was held in Nanjing, China from November 18th to 20th (virtual event). It is an international forum for academic communications between experts and scholars in the fields of economic management and model engineering. The main objective of ICEMME 2022 is to provide a platform to deliberate latest developments and future directions in the fields of economic management and model engineering. The conference provided opportunities for the delegates to exchange research ideas and scientific information, and established business or research relations for all participants to find global partners for future collaboration.
Book Synopsis PRE OWNED CAR MARKET IN KERALA: A MODEL LINKING ATTITUDES, PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR by : Dr. Deepthi Sankar
Download or read book PRE OWNED CAR MARKET IN KERALA: A MODEL LINKING ATTITUDES, PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR written by Dr. Deepthi Sankar and published by Archers & Elevators Publishing House. This book was released on with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market by : Yuan Chen
Download or read book Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market written by Yuan Chen and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: China is experiencing rapid economic growth and, along with it, rapid growth in vehicle ownership. The rapid growth in vehicle ownership and vehicle usage is linked to increasing global warming, emissions, air pollution, and other problems. In Chapter 1 of my dissertation, I discuss the Chinese automobile industry and government policy, and review the literature on vehicle markets and policy in China. Using a comprehensive annual data set I have collected and constructed of all the car models marketed from the year 2004 to year 2013 in the Chinese automobile industry, I then discuss and describe the characteristics of vehicles in the Chinese automobile industry. The detailed information, description, research, and data presented in this paper have important implications for those in industry, government, society, academia, and NGOs interested in the Chinese automobile market, the automobile industry, and transportation policy. In Chapter 2 of my dissertation, I develop a structural econometric model of a mixed oligopolistic differentiated products market that allows different consumers to vary in how much they like different car characteristics on the demand side, and that allows state-owned automobile companies to have different objectives than private automobile companies on the supply side. I estimate my model using a comprehensive data set on the sales, prices, and characteristics of the majority of vehicle makes and models in China, including alternative vehicles. Results show that forming international joint ventures with car companies in the US and Japan is associated with a lower marginal cost to Chinese car companies of technology-related vehicle characteristics. I use the model to simulate the effects of introducing a new alternative vehicle and of counterfactual government policies on alternative vehicle market share and welfare. I find that China’s Corporate Average Fuel Consumption (CAFC) standard is inefficient, and that the alternative vehicle market share, consumer surplus, private firm profits, and state-owned firm utility would all increase if China removed its CAFC standard and made its fuel economy standard more stringent instead. In Chapter 3 of my dissertation, I analyze model and analyze the dynamic and strategic decisions of Chinese automobile companies of which cars to produce and which new cars to introduce, and the effects of economic factors, strategic interactions, and government policy on these decisions. In particular, I develop a structural econometric model of the dynamic game among Chinese automobile companies making decision about which cars to produce, which new cars to introduce, what the characteristics of any new cars should be, and whether the new cars should be alternative vehicles. The research in my dissertation is significant for industry, government, society, academia, and NGOs. My model of the demand and cost in the Chinese automobile market will be significant for industry, particularly car manufacturers interested in better targeting cars, including alternative vehicles, for the Chinese market. My estimates of the factors that affect demand and supply in the Chinese automobile market are significant for policy-makers interested in developing incentive policies to increase market penetration of alternative vehicles with potential environmental and climate benefits.
Book Synopsis Consumer Dilemma to Purchase Hybrid Car by : Kooi Chung Leng
Download or read book Consumer Dilemma to Purchase Hybrid Car written by Kooi Chung Leng and published by Partridge Publishing Singapore. This book was released on 2020-06-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer’s adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), environmental concern, governmental incentive and purchase intention of hybrid car in Malaysia. A total of 372 valid samples were collected using convenience sampling technique. The Structural Equation Modelling (SEM) by using Smart-PLS was employed to investigate the significance of individual path correlations, measurement model, and overall fit of structural model. The results of the study revealed that marketing mix (4Ps), governmental incentive, attitude, subject norm and perceived behavioural control showed a significant and positive relationship with hybrid car purchase intention. In addition environmental concern exhibits the moderation effect among those relationships.
Book Synopsis Proceedings of the 3rd International Conference on Digital Economy and Computer Application (DECA 2023) by : Charles Chen
Download or read book Proceedings of the 3rd International Conference on Digital Economy and Computer Application (DECA 2023) written by Charles Chen and published by Springer Nature. This book was released on 2024-01-02 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 3rd International Conference on Digital Economy and Computer Applications (DECA 2023) will be held on September 22–24, 2023 in Shanghai, China. Digital economy is the main economic form after agricultural economy and industrial economy. It takes data resources as the key element, modern information network as the main carrier, and the integration and application of information and communication technology and all-factor digital transformation as the important driving force to promote a new economic form that is more unified in fairness and efficiency. The essence of digital economy is informationization. Informatization is a social and economic process caused by the revolution of production tools, such as computer and Internet, from industrial economy to information economy. The theme of the conference mainly focuses on digital economy and computer applications and other related research fields, aiming to provide an international cooperation and exchange platform for experts and scholars in related research fields and enterprise development personnel to share research results, discuss existing problems and challenges, and explore cutting-edge technologies. We sincerely invite experts and scholars from universities and research institutions at home and abroad, entrepreneurs and other relevant personnel to contribute and participate in the conference. The DECA 2023 is accepting papers for proceeding publication. We accept contributions from those who care about exploring and enhancing the research and innovation in Digital Economy and Computer Applications in the world. The directions of the call for papers are as follows: Internet of Things (IoT), Blockchain Technology, Service-Oriented and Cloud, Industry Track, Deliver the Intelligent Enterprise, Mobile business and Autonomous Computing and other papers in line with the direction of digital economy and computer applications. We welcome submissions from scholars, students, and practitioners across many disciplines that contribute to the study and practice of Digital Economy and Computer Applications.
Book Synopsis Innovation, Economic Development, and Intellectual Property in India and China by : Kung-Chung Liu
Download or read book Innovation, Economic Development, and Intellectual Property in India and China written by Kung-Chung Liu and published by Springer Nature. This book was released on 2019-09-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These industries are reflective of the innovation and economic development of the two economies, or of vital importance to them: the IT Industry; the film industry; the pharmaceutical industry; plant varieties and food security; the automobile industry; and peer production and the sharing economy. The analysis extends beyond the domain of IP law, and includes economics and policy analysis. The overarching concern that cuts through all chapters is an inquiry into why certain industries have developed in one country and not in the other, including: the role that state innovation policy and/or IP policy played in such development; the nature of the state innovation policy/IP policy; and whether such policy has been causal, facilitating, crippling, co-relational, or simply irrelevant. The book asks what India and China can learn from each other, and whether there is any possibility of synergy. The book provides a real-life understanding of how IP laws interact with innovation and economic development in the six selected economic sectors in China and India. The reader can also draw lessons from the success or failure of these sectors.
Book Synopsis EBOOK: Managing Brands by : LAFORET, SYLVIE
Download or read book EBOOK: Managing Brands written by LAFORET, SYLVIE and published by McGraw Hill. This book was released on 2009-12-16 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Managing Brands
Download or read book Research in Consumer Behavior written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
