Experimental Design Research

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Publisher : Springer
ISBN 13 : 3319337815
Total Pages : 270 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Experimental Design Research by : Philip Cash

Download or read book Experimental Design Research written by Philip Cash and published by Springer. This book was released on 2016-05-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new, multidisciplinary perspective on and paradigm for integrative experimental design research. It addresses various perspectives on methods, analysis and overall research approach, and how they can be synthesized to advance understanding of design. It explores the foundations of experimental approaches and their utility in this domain, and brings together analytical approaches to promote an integrated understanding. The book also investigates where these approaches lead to and how they link design research more fully with other disciplines (e.g. psychology, cognition, sociology, computer science, management). Above all, the book emphasizes the integrative nature of design research in terms of the methods, theories, and units of study—from the individual to the organizational level. Although this approach offers many advantages, it has inherently led to a situation in current research practice where methods are diverging and integration between individual, team and organizational understanding is becoming increasingly tenuous, calling for a multidisciplinary and transdiscipinary perspective. Experimental design research thus offers a powerful tool and platform for resolving these challenges. Providing an invaluable resource for the design research community, this book paves the way for the next generation of researchers in the field by bridging methods and methodology. As such, it will especially benefit postgraduate students and researchers in design research, as well as engineering designers.

Experimentation Works

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Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Experimentation Works by : Stefan H. Thomke

Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Testing 1 - 2 - 3

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Publisher : Stanford University Press
ISBN 13 : 9780804756129
Total Pages : 326 pages
Book Rating : 4.7/5 (561 download)

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Book Synopsis Testing 1 - 2 - 3 by : Johannes Ledolter

Download or read book Testing 1 - 2 - 3 written by Johannes Ledolter and published by Stanford University Press. This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

Experimental and Quasi-Experimental Designs for Research

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Author :
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis Experimental and Quasi-Experimental Designs for Research by : Donald T. Campbell

Download or read book Experimental and Quasi-Experimental Designs for Research written by Donald T. Campbell and published by Ravenio Books. This book was released on 2015-09-03 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: We shall examine the validity of 16 experimental designs against 12 common threats to valid inference. By experiment we refer to that portion of research in which variables are manipulated and their effects upon other variables observed. It is well to distinguish the particular role of this chapter. It is not a chapter on experimental design in the Fisher (1925, 1935) tradition, in which an experimenter having complete mastery can schedule treatments and measurements for optimal statistical efficiency, with complexity of design emerging only from that goal of efficiency. Insofar as the designs discussed in the present chapter become complex, it is because of the intransigency of the environment: because, that is, of the experimenter’s lack of complete control.

The Principles of Experimental Research

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Publisher : Elsevier
ISBN 13 : 0080497810
Total Pages : 429 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis The Principles of Experimental Research by : K Srinagesh

Download or read book The Principles of Experimental Research written by K Srinagesh and published by Elsevier. This book was released on 2011-04-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to understand how to design and set up an investigative experiment is nearly universal to all students in engineering, applied technology and science, as well as many of the social sciences. Many schools offer courses in this fundamental skill and this book is meant to offer an easily accessible introduction to the essential tools needed, including an understanding of logical processes, how to use measurement, the do’s and don’ts of designing experiments so as to achieve reproducible results and the basic mathematical underpinnings of how data should be analyzed and interpreted. The subject is also taught as part of courses on Engineering statistics, Quality Control in Manufacturing, and Senior Design Project, in which conducting experimental research is usually integral to the project in question. * Covers such essential fundamentals as "definitions," "quantification," and standardization of test materials * Shows students and professionals alike how to plan an experiment—from how to frame a proper Hypothesis to designing an experiment to accurately reflect the nature of the problem to "designing with factors." * Includes a separate section on the use of Statistics in Experimental Research, including overview of probability and statistics, as well as Randomization, Replication and Sampling, as well as proper ways to draw statistical inferences from experimental data.

Research Design in Business and Management

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Publisher : Springer Nature
ISBN 13 : 3658427396
Total Pages : 261 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Research Design in Business and Management by : Stefan Hunziker

Download or read book Research Design in Business and Management written by Stefan Hunziker and published by Springer Nature. This book was released on 2024-01-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

NERD - New Experimental Research in Design 2

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Publisher : Birkhäuser
ISBN 13 : 303562366X
Total Pages : 160 pages
Book Rating : 4.0/5 (356 download)

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Book Synopsis NERD - New Experimental Research in Design 2 by : Michelle Christensen

Download or read book NERD - New Experimental Research in Design 2 written by Michelle Christensen and published by Birkhäuser. This book was released on 2021-06-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is inextricably interwoven with all aspects of life and has even produced its own astonishing genre of research. Design research opens up new perspectives of interdisciplinary empiricism, joining with economics, sociology, technology, and philosophy to produce analyses and syntheses that get to the heart of daily life. The twelve contributions from international authors that comprise this book vividly make this case. They cover the relationship between subject and object, animation, all forms of representation, design activism, and many other themes. This book is intended to inspire discussion. Its target reader is anyone seeking to expand their understanding of design, to fundamentally improve their praxis, and to more deeply appreciate life in all of its aspects.

Experimental Business Research

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Publisher : Springer Science & Business Media
ISBN 13 : 0387242430
Total Pages : 276 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Experimental Business Research by : Amnon Rapoport

Download or read book Experimental Business Research written by Amnon Rapoport and published by Springer Science & Business Media. This book was released on 2005-10-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume II & III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick. Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. "Experimental economics" is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term "Experimental Business Research" in order to broaden the scope of"experimental economics" to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing, and management and policy. The chapters included in these volumes reflect the domain diversity of studies in the experimental business research field.

Methods in Experimental Economics

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Publisher : Springer
ISBN 13 : 3319933639
Total Pages : 317 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Methods in Experimental Economics by : Joachim Weimann

Download or read book Methods in Experimental Economics written by Joachim Weimann and published by Springer. This book was released on 2019-07-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for quite some time and is gaining more and more attention in related disciplines. The book addresses the design and execution of experiments, the evaluation of experimental data and the equipment of an experimental laboratory. It illustrates the challenges involved in designing and conducting experiments and helps the reader to address them in practice.

Experimentation in Software Engineering

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Publisher : Springer Science & Business Media
ISBN 13 : 3642290442
Total Pages : 249 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Experimentation in Software Engineering by : Claes Wohlin

Download or read book Experimentation in Software Engineering written by Claes Wohlin and published by Springer Science & Business Media. This book was released on 2012-06-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools. The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors’ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a “cookbook” when evaluating new methods or techniques before implementing them in their organization.

Experimental Business Research

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Publisher : Springer Science & Business Media
ISBN 13 : 9780387242149
Total Pages : 294 pages
Book Rating : 4.2/5 (421 download)

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Book Synopsis Experimental Business Research by : Amnon Rapoport

Download or read book Experimental Business Research written by Amnon Rapoport and published by Springer Science & Business Media. This book was released on 2005-10-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes II and III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick. Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. "Experimental economics" is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term "Experimental Business Research" in order to broaden the scope of "experimental economics" to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing and management and policy. The chapters included in these volumes reflect the domain diversity of studies in the experimental business research field.

Experimental Business Research

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Publisher : Springer Science & Business Media
ISBN 13 : 0387242449
Total Pages : 332 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Experimental Business Research by : Rami Zwick

Download or read book Experimental Business Research written by Rami Zwick and published by Springer Science & Business Media. This book was released on 2007-02-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the few titles that brings together studies that adopt laboratory based experimental economics methods to study an array of business and policy issues, spanning the entire business domain, including accounting, economics, management, marketing and cognitive science.

Experimental Business Research

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)

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Book Synopsis Experimental Business Research by :

Download or read book Experimental Business Research written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Experiments with R

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Publisher : John Wiley & Sons
ISBN 13 : 1119689902
Total Pages : 384 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Experiments with R by : B. D. McCullough

Download or read book Business Experiments with R written by B. D. McCullough and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Essentials of Marketing Research

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Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Experimental and Quasi-experimental Designs for Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Experimental and Quasi-experimental Designs for Research by : Donald T. Campbell

Download or read book Experimental and Quasi-experimental Designs for Research written by Donald T. Campbell and published by . This book was released on 1978 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Experimental Business Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 267 pages
Book Rating : 4.:/5 (622 download)

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Book Synopsis Experimental Business Research by : Amnon Rapoport

Download or read book Experimental Business Research written by Amnon Rapoport and published by . This book was released on 2005 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: