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Author : Debra Polson
Publisher : BRILL
ISBN 13 : 1848882610
Total Pages : 181 pages
Book Rating : 4.8/5 (488 download)
Download or read book Transmedia Practice: A Collective Approach written by Debra Polson and published by BRILL. This book was released on 2019-01-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roberto Aparici
Publisher : Editorial GEDISA
ISBN 13 : 8416919747
Total Pages : 237 pages
Book Rating : 4.4/5 (169 download)
Download or read book ¡Sonríe, te están puntuando! written by Roberto Aparici and published by Editorial GEDISA. This book was released on 2017-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Indrek Ibrus
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631622285
Total Pages : 0 pages
Book Rating : 4.6/5 (222 download)
Download or read book Crossmedia Innovations written by Indrek Ibrus and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. This volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies
Author : David Buckingham
Publisher : John Wiley & Sons
ISBN 13 : 074567576X
Total Pages : 235 pages
Book Rating : 4.7/5 (456 download)
Download or read book Media Education written by David Buckingham and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines recent changes in media education and in young people’s lives, and provides an accessible set of principles on which the media curriculum should be based, with a clear rationale for pedagogic practice. David Buckingham is one of the leading international experts in the field - he has more than twenty years’ experience in media education as a teacher and researcher. This book takes account of recent changes both in the media and in young people’s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based. Introduces the aims and methods of media education or 'media literacy'. Includes descriptions of teaching strategies and summaries of relevant research on classroom practice. Covers issues relating to contemporary social, political and technological developments.
Author : Judith Aston
Publisher : Columbia University Press
ISBN 13 : 0231851073
Total Pages : 504 pages
Book Rating : 4.2/5 (318 download)
Download or read book I-Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.
Author :
Publisher : BRILL
ISBN 13 : 9463511199
Total Pages : 270 pages
Book Rating : 4.4/5 (635 download)
Download or read book Co-Creation in Higher Education written by and published by BRILL. This book was released on 2019-01-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical.
Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)
Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Author : Robert Pratten
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515339168
Total Pages : 0 pages
Book Rating : 4.3/5 (391 download)
Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
Author : Kimberly Jackson
Publisher : Routledge
ISBN 13 : 1351716271
Total Pages : 331 pages
Book Rating : 4.3/5 (517 download)
Download or read book Horror Television in the Age of Consumption written by Kimberly Jackson and published by Routledge. This book was released on 2017-11-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized as it is by its interest in and engagement with the supernatural, psycho-social formations, the gothic, and issues of identity and subjectivity, horror has long functioned as an allegorical device for interrogations into the seamier side of cultural foundations. This collection, therefore, explores both the cultural landscape of this recent phenomenon and the reasons for these television series’ wide appeal, focusing on televisual aesthetics, technological novelties, the role of adaptation and seriality, questions of gender, identity and subjectivity, and the ways in which the shows’ themes comment on the culture that consumes them. Featuring new work by many of the field’s leading scholars, this collection offers innovative readings and rigorous theoretical analyses of some of our most significant contemporary texts in the genre of Horror Television.
Author : Patrick Colm Hogan
Publisher : U of Nebraska Press
ISBN 13 : 0803230028
Total Pages : 304 pages
Book Rating : 4.8/5 (32 download)
Download or read book Affective Narratology written by Patrick Colm Hogan and published by U of Nebraska Press. This book was released on 2011-11-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories engage our emotions. We?ve known this at least since the days of Plato and Aristotle. What this book helps us to understand now is how our own emotions fundamentally organize and orient stories. In light of recent cognitive research and wide reading in different narrative traditions, Patrick Colm Hogan argues that the structure of stories is a systematic product of human emotion systems. Examining the ways in which incidents, events, episodes, plots, and genres are a function of emotional processes, he demonstrates that emotion systems are absolutely crucial for understanding stories. Hogan also makes a case for the potentially integral role that stories play in the development of our emotional lives. He provides an in-depth account of the function of emotion within story?in widespread genres with romantic, heroic, and sacrificial structures, and more limited genres treating parent/child separation, sexual pursuit, criminality, and revenge?as these appear in a variety of cross-cultural traditions. In the course of the book Hogan develops interpretations of works ranging from Tolstoy?s Anna Karenina to African oral epics, from Sanskrit comedy to Shakespearean tragedy. Integrating the latest research in affective science with narratology, this book provides a powerful explanatory account of narrative organization.
Author : David Karpf
Publisher : Oxford University Press
ISBN 13 : 0190266155
Total Pages : 225 pages
Book Rating : 4.1/5 (92 download)
Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Katarzyna Sanak-Kosmowska
Publisher : Routledge
ISBN 13 : 1000480410
Total Pages : 196 pages
Book Rating : 4.0/5 (4 download)
Download or read book Evaluating Social Media Marketing written by Katarzyna Sanak-Kosmowska and published by Routledge. This book was released on 2021-11-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.
Author : Jan-Noël Thon
Publisher : U of Nebraska Press
ISBN 13 : 0803288379
Total Pages : 437 pages
Book Rating : 4.8/5 (32 download)
Download or read book Transmedial Narratology and Contemporary Media Culture written by Jan-Noël Thon and published by U of Nebraska Press. This book was released on 2016-06 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narratives are everywhere--and since a significant part of contemporary media culture is defined by narrative forms, media studies need a genuinely transmedial narratology. Against this background, Transmedial Narratology and Contemporary Media Culture focuses on the intersubjective construction of storyworlds as well as on prototypical forms of narratorial and subjective representation. This book provides not only a method for the analysis of salient transmedial strategies of narrative representation in contemporary films, comics, and video games but also a theoretical frame within which medium-specific approaches from literary and film narratology, from comics studies and game studies, and from various other strands of media and cultural studies may be applied to further our understanding of narratives across media.
Author : Peter Dahlgren
Publisher : Springer
ISBN 13 : 1137326387
Total Pages : 270 pages
Book Rating : 4.1/5 (373 download)
Download or read book The Political Web written by Peter Dahlgren and published by Springer. This book was released on 2013-08-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: As democracy encounters difficulties, many citizens are turning to the domain of alternative politics and, in so doing, making considerable use of the new communication technologies. This volume analyses the various factors that shape such participation, and addresses such key topics as civic subjectivity, web intellectuals, and cosmopolitanism.
Author : Anders Drachen
Publisher : Oxford University Press
ISBN 13 : 0198794843
Total Pages : 549 pages
Book Rating : 4.1/5 (987 download)
Download or read book Games User Research written by Anders Drachen and published by Oxford University Press. This book was released on 2018 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX. Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or other interactive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain the actionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.
Author : Bill Cope
Publisher : University of Illinois Press
ISBN 13 : 0252090888
Total Pages : 298 pages
Book Rating : 4.2/5 (52 download)
Download or read book Ubiquitous Learning written by Bill Cope and published by University of Illinois Press. This book was released on 2010-10-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection seeks to define the emerging field of "ubiquitous learning," an educational paradigm made possible in part by the omnipresence of digital media, supporting new modes of knowledge creation, communication, and access. As new media empower practically anyone to produce and disseminate knowledge, learning can now occur at any time and any place. The essays in this volume present key concepts, contextual factors, and current practices in this new field. Contributors are Simon J. Appleford, Patrick Berry, Jack Brighton, Bertram C. Bruce, Amber Buck, Nicholas C. Burbules, Orville Vernon Burton, Timothy Cash, Bill Cope, Alan Craig, Lisa Bouillion Diaz, Elizabeth M. Delacruz, Steve Downey, Guy Garnett, Steven E. Gump, Gail E. Hawisher, Caroline Haythornthwaite, Cory Holding, Wenhao David Huang, Eric Jakobsson, Tristan E. Johnson, Mary Kalantzis, Samuel Kamin, Karrie G. Karahalios, Joycelyn Landrum-Brown, Hannah Lee, Faye L. Lesht, Maria Lovett, Cheryl McFadden, Robert E. McGrath, James D. Myers, Christa Olson, James Onderdonk, Michael A. Peters, Evangeline S. Pianfetti, Paul Prior, Fazal Rizvi, Mei-Li Shih, Janine Solberg, Joseph Squier, Kona Taylor, Sharon Tettegah, Michael Twidale, Edee Norman Wiziecki, and Hanna Zhong.
