Experience And Content

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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

Author : Randy Frisch
Publisher : Lioncrest Publishing
ISBN 13 : 9781544513645
Total Pages : 250 pages
Book Rating : 4.5/5 (136 download)

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Book Synopsis F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by : Randy Frisch

Download or read book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships written by Randy Frisch and published by Lioncrest Publishing. This book was released on 2019-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

Product Experience

Author : Hendrik N. J. Schifferstein
Publisher : Elsevier
ISBN 13 : 0080556787
Total Pages : 687 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Product Experience by : Hendrik N. J. Schifferstein

Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field

The Given

Author : Michelle Montague
Publisher : Oxford University Press
ISBN 13 : 0198748906
Total Pages : 263 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis The Given by : Michelle Montague

Download or read book The Given written by Michelle Montague and published by Oxford University Press. This book was released on 2016 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is given to us in conscious experience? Michelle Montague offers a new answer, and thus contributes to a general theory of mental content. She analyses conscious perception, conscious emotion, and conscious thought, and argues that all experience essentially involves four things: content, intentionality, phenomenology, and consciousness.

Experience and Content

Author : W. Martin Davies
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Experience and Content by : W. Martin Davies

Download or read book Experience and Content written by W. Martin Davies and published by . This book was released on 1996 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts a 'continuum' account of experience and content taking account of a range of issues in the philosophy of science, ontology, epistemology and the philosophy of mind and perception.

Experience

Author : Caroline A. Jones
Publisher : National Geographic Books
ISBN 13 : 0262035146
Total Pages : 0 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Experience by : Caroline A. Jones

Download or read book Experience written by Caroline A. Jones and published by National Geographic Books. This book was released on 2016-09-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that produces sensory experiences while bringing the concept of experience itself into relief as a subject of criticism and an object of contemplation. Experience offers a reading experience like no other. A heat-sensitive cover by Olafur Eliasson reveals words, colors, and a drawing when touched by human hands. Endpapers designed by Carsten Höller are printed in ink containing carefully calibrated quantities of the synthesized human pheromones estratetraenol and androstadienone, evoking the suggestibility of human desire. The margins and edges of the book are designed by Tauba Auerbach in complementary colors that create a dynamically shifting effect when the book is shifted or closed. When the book is opened, bookmarks cascade from the center, emerging from spider web prints by Tomás Saraceno. Experience produces experience while bringing the concept itself into relief as an object of contemplation. The sensory experience of the book as a physical object resonates with the intellectual experience of the book as a container of ideas. Experience convenes a conversation with artists, musicians, philosophers, anthropologists, historians, and neuroscientists, each of whom explores aspects of sensorial and cultural realms of experience. The texts include new essays written for this volume and classic texts by such figures as William James and Michel Foucault. The first publication from MIT's Center for Art, Science, & Technology, Experience approaches its subject through multiple modes. Publication design by Kimberly Varella with Becca Lofchie, Content Object Design Studio. Cover concept by Olafur Eliasson in collaboration with Kimberly Varella (Content Object). Contributors Tauba Auerbach, Bevil Conway, John Dewey, Olafur Eliasson, Michel Foucault, Adam Frank, Vittorio Gallese, Renée Green, Stefan Helmreich, Carsten Höller, Edmund Husserl, William James, Caroline A. Jones, Douglas Kahn, Brian Kane, Leah Kelly, Bruno Latour, Alvin Lucier, David Mather, Mara Mills, Alva Noë, Jacques Rancière, Michael Rossi, Tomás Saraceno, Natasha Schüll, Joan W.Scott, Tino Sehgal, Alma Steingart, Josh Tenenbaum, Rebecca Uchill

Defending the Content View of Perceptual Experience

Author : Diego Zucca
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884685
Total Pages : 395 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Defending the Content View of Perceptual Experience by : Diego Zucca

Download or read book Defending the Content View of Perceptual Experience written by Diego Zucca and published by Cambridge Scholars Publishing. This book was released on 2015-10-13 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there has been a notable increase in philosophical interest in perception. Perception is the basic and primary way in which we get in touch with our world in cognitive and active terms: by perceiving the surrounding world, we come to form true beliefs about it and successfully inhabit it through our actions. As such, correctly understanding the nature of perception will help to shed light on many other central philosophical issues. This book offers a defence of the content view of perceptual experience, of the idea that our perceptual experiences represent the world as being a certain way, and so have representational content. An articulated framework is provided for understanding the nature of these experiences in terms of contentful states, as well as for exploring the epistemological, semantical and phenomenological consequences of such an understanding. In addition, the book also includes a detailed and systematic account of how we conceive and ascribe the content of our experiences and their relation to our phenomenology, beliefs and knowledge of the world.

Designing Connected Content

Author : Carrie Hane
Publisher : New Riders
ISBN 13 : 0134764048
Total Pages : 256 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Designing Connected Content by : Carrie Hane

Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Experience And Education

Author : John Dewey
Publisher : Simon and Schuster
ISBN 13 : 1416587276
Total Pages : 62 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Experience And Education by : John Dewey

Download or read book Experience And Education written by John Dewey and published by Simon and Schuster. This book was released on 2007-11-01 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience and Education is the best concise statement on education ever published by John Dewey, the man acknowledged to be the pre-eminent educational theorist of the twentieth century. Written more than two decades after Democracy and Education (Dewey's most comprehensive statement of his position in educational philosophy), this book demonstrates how Dewey reformulated his ideas as a result of his intervening experience with the progressive schools and in the light of the criticisms his theories had received. Analyzing both "traditional" and "progressive" education, Dr. Dewey here insists that neither the old nor the new education is adequate and that each is miseducative because neither of them applies the principles of a carefully developed philosophy of experience. Many pages of this volume illustrate Dr. Dewey's ideas for a philosophy of experience and its relation to education. He particularly urges that all teachers and educators looking for a new movement in education should think in terms of the deeped and larger issues of education rather than in terms of some divisive "ism" about education, even such an "ism" as "progressivism." His philosophy, here expressed in its most essential, most readable form, predicates an American educational system that respects all sources of experience, on that offers a true learning situation that is both historical and social, both orderly and dynamic.

Facilitating Online Learning

Author : George Collison
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Facilitating Online Learning by : George Collison

Download or read book Facilitating Online Learning written by George Collison and published by . This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructors new to the online teaching and training environment, as well as experienced online educators, will discover the groundbreaking skills and techniques needed to be a successful online instructor. Discover how to effectively facilitate dialogue and build a community of learners as well as hurdle common roadblocks. Learn how to create a learning community where the instructor moves from center stage to a collaborative learning environment.

Phenomenal Intentionality

Author : Uriah Kriegel
Publisher : Oxford University Press
ISBN 13 : 0199720525
Total Pages : 271 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Phenomenal Intentionality by : Uriah Kriegel

Download or read book Phenomenal Intentionality written by Uriah Kriegel and published by Oxford University Press. This book was released on 2013-01-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1970's, the main research program for understanding intentionality -- the mind's ability to direct itself onto the world -- has been based on the attempt naturalize intentionality, in the sense of making it intelligible how intentionality can occur in a perfectly natural, indeed entirely physical, world. Some philosophers, however, have remained skeptical of this entire approach. In particular, some have argued that phenomenal consciousness - - the subjective feel of conscious experience -- has an essential role to play in the theory of intentionality, a role missing in the naturalization program. Thus a number of authors have recently brought to the fore the notion of phenomenal intentionality, as well as a cluster of nearby notions. There is a vague sense that their work is interrelated, complementary, and mutually reinforcing, in a way that suggests a germinal research program. With twelve new essays by philosophers at the forefront of the field, this volume is designed to launch this research program in a more self-conscious way, by exploring some of the fundamental claims and themes of relevance to this program.

Adobe Experience Manager Quick-Reference Guide

Author : Shane Closser
Publisher : Adobe Press
ISBN 13 : 0133588289
Total Pages : 240 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Adobe Experience Manager Quick-Reference Guide by : Shane Closser

Download or read book Adobe Experience Manager Quick-Reference Guide written by Shane Closser and published by Adobe Press. This book was released on 2013-11-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities

Sense and Content

Author : Christopher Peacocke
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sense and Content by : Christopher Peacocke

Download or read book Sense and Content written by Christopher Peacocke and published by . This book was released on 1983 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topics of this book lie in the intersection of three areas: the philosophy of mind, the theory of meaning and content, and the philosophy of psychology. The book grew out of a desire to treat the nature of the content of psychological states in much greater detail than was attempted in Holistic Explanation. The present work is based on material presented in classes at Oxford University in the years 1979 to 1982.

Letting Go of the Words

Author : Janice Redish
Publisher : Elsevier
ISBN 13 : 0123859301
Total Pages : 370 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Letting Go of the Words by : Janice Redish

Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

The Web Content Style Guide

Author : Gerry McGovern
Publisher : FT Press
ISBN 13 : 9780273656050
Total Pages : 266 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The Web Content Style Guide by : Gerry McGovern

Download or read book The Web Content Style Guide written by Gerry McGovern and published by FT Press. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

Music: A Social Experience

Author : Steven Cornelius
Publisher : Routledge
ISBN 13 : 1315404281
Total Pages : 346 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Music: A Social Experience by : Steven Cornelius

Download or read book Music: A Social Experience written by Steven Cornelius and published by Routledge. This book was released on 2016-06-03 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music: A Social Experience offers a topical approach for a music appreciation course. Through a series of subjects–from Music and Worship to Music and War and Music and Gender–the authors present active listening experiences for students to experience music's social and cultural impact. The book offers an introduction to the standard concert repertoire, but also gives equal treatment to world music, rock and popular music, and jazz, to give students a thorough introduction to today's rich musical world. Through lively narratives and innovative activities, the student is given the tools to form a personal appreciation and understanding of the power of music. The book is paired with an audio compilation featuring listening guides with streaming audio, short texts on special topics, and sample recordings and notation to illustrate basic concepts in music. There is not a CD-set, but the companion website with streaming audio is provided at no additional charge.

Relationship Marketing

Author : Steve Baron
Publisher : SAGE
ISBN 13 : 1446200310
Total Pages : 217 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Relationship Marketing by : Steve Baron

Download or read book Relationship Marketing written by Steve Baron and published by SAGE. This book was released on 2010-04-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.

The Content Advantage (Clout 2.0)

Author : Colleen Jones
Publisher : New Riders
ISBN 13 : 0135159520
Total Pages : 253 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Content Advantage (Clout 2.0) by : Colleen Jones

Download or read book The Content Advantage (Clout 2.0) written by Colleen Jones and published by New Riders. This book was released on 2018-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts