Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Evolving Toward Product And Market Orientation full books in PDF, epub, and Kindle. Read online Evolving Toward Product And Market Orientation ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Edward Baer Roberts
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (248 download)
Download or read book Evolving Toward Product and Market-orientation written by Edward Baer Roberts and published by . This book was released on 1989 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Baer Roberts
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (318 download)
Download or read book Evolving Toward Product and Market-orientation written by Edward Baer Roberts and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Jacques Lambin
Publisher : Presses univ. de Louvain
ISBN 13 : 9782874631191
Total Pages : 198 pages
Book Rating : 4.6/5 (311 download)
Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author : Edward B. Roberts
Publisher : Oxford University Press
ISBN 13 : 9780199762903
Total Pages : 412 pages
Book Rating : 4.7/5 (629 download)
Download or read book Entrepreneurs in High Technology written by Edward B. Roberts and published by Oxford University Press. This book was released on 1991-08-22 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success." For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace.
Author : James Mathewson
Publisher : IBM Press
ISBN 13 : 0133375617
Total Pages : 286 pages
Book Rating : 4.1/5 (333 download)
Download or read book Outside-In Marketing written by James Mathewson and published by IBM Press. This book was released on 2016-04-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing
Author : Christian Schierenbeck
Publisher : Springer Science & Business Media
ISBN 13 : 3658002131
Total Pages : 230 pages
Book Rating : 4.6/5 (58 download)
Download or read book Fixing Higher Education written by Christian Schierenbeck and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Schierenbeck makes a provocative case that higher education across the globe suffers from a profound productivity crisis which prevents broad access to affordable and high-quality educational services. He shows how the vast productivity gap in higher education could be closed if academic managers borrowed some of the managerial practices applied by the world’s leading business enterprises. In order for this to happen in practice, the author argues for radical changes in the policy framework for higher education.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428932011
Total Pages : 55 pages
Book Rating : 4.4/5 (289 download)
Download or read book U.S.China trade Commerce faces practical and legal challenges in applying countervailing duties : report to congressional committees. written by and published by DIANE Publishing. This book was released on with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Nils Mårtensson
Publisher : IOS Press
ISBN 13 : 9789051994261
Total Pages : 838 pages
Book Rating : 4.9/5 (942 download)
Download or read book Changing the Ways We Work written by Nils Mårtensson and published by IOS Press. This book was released on 1998 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the effects of an increasing use of information technology, IT, in manufacturing. Mainly, focus is on the changes in organisation, in working procedures and in the demands on the capabilities of the personnel, both on the shop floor and the engineering and management levels. It disseminates information from the research and development carried out under ESPRIT's Integration in Manufacturing domain as well as from other activities in similar domains in industry and academia. A particular focus is on giving an overview and resume of work undertaken in the Third and Fourth Research Framework Programmes of ESPRIT.
Author : Chris Cooper
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396781
Total Pages : 442 pages
Book Rating : 4.9/5 (113 download)
Download or read book Contemporary Tourism written by Chris Cooper and published by Goodfellow Publishers Ltd. This book was released on 2018-11-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.
Author : Benjamin Huybrechts
Publisher : Routledge
ISBN 13 : 1136330313
Total Pages : 262 pages
Book Rating : 4.1/5 (363 download)
Download or read book Fair Trade Organizations and Social Enterprise written by Benjamin Huybrechts and published by Routledge. This book was released on 2012-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades, social enterprises have been pioneers in the conception and implementation of a pathbreaking social innovation: Fair Trade (FT). Fair Trade Social Enterprises have created a movement which has challenged mainstream trading practices and offered development opportunities for disadvantaged producer groups in the South. Starting from a niche market aimed at convinced customers, FT has expanded and entered mainstream retailing outlets, growing in visibility and market share, while simultaneously experiencing diversification of its organization models. While pioneer Fair Trade Social Enterprises in the early years were largely nonprofit organizations relying on voluntary work, they have become increasingly diversified in terms of legal forms, governance models and organizational practices. These diversified models seem to reflect the hybrid nature of FT itself, through different ways of combining a commercial activity (trading of FT products), a social mission (support to producers), and an explicit or implicit political message (often expressed through education and advocacy). Based on the study of Fair Trade Social Enterprises across Europe, this book builds a typology of organization models for FT. Author Benjamin Huybrechts further examines how the different organization models combine the economic, social, and political dimensions of FT, and how they manage the possible tensions between these dimensions. Fair Trade Organizations and Social Enterprise proposes a range of theoretical approaches to interpret the diversity of Fair Trade Social Enterprises and offers concrete avenues for managing social enterprises and hybrid organizations in general.
Author : Martin Hingley
Publisher : CRC Press
ISBN 13 : 131710045X
Total Pages : 394 pages
Book Rating : 4.3/5 (171 download)
Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135897492
Total Pages : 653 pages
Book Rating : 4.1/5 (358 download)
Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
Author : Jennifer Lees-Marshment
Publisher : Manchester University Press
ISBN 13 : 9780719063077
Total Pages : 268 pages
Book Rating : 4.0/5 (63 download)
Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2004-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Author : Jack Revell
Publisher : Springer
ISBN 13 : 134923141X
Total Pages : 320 pages
Book Rating : 4.3/5 (492 download)
Download or read book The Changing Face of European Banks and Securities Market written by Jack Revell and published by Springer. This book was released on 2016-07-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the problems that have been brewing in the West European banking industry have come to the boil in the years since 1990. The essays collected in this volume focus in particular on competition, organisation and strategy, regulation and crises, and securities markets and financial centres.
Author : Knut Holt
Publisher : Springer Science & Business Media
ISBN 13 : 9781402071386
Total Pages : 434 pages
Book Rating : 4.0/5 (713 download)
Download or read book Market Oriented Product Innovation written by Knut Holt and published by Springer Science & Business Media. This book was released on 2002-10-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world. A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances.
