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Book Synopsis Event Marketing fr soziale Nonprofit Organisationen by : Georg Engel
Download or read book Event Marketing fr soziale Nonprofit Organisationen written by Georg Engel and published by Diplomica Verlag. This book was released on 2008-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soziale beziehungsweise karitative Organisationen leisten wichtige Arbeit am Rande der Wahrnehmung der Gesellschaft. Sie sorgen daf r, dass benachteiligten und in Not geratenen Menschen geholfen wird. Entsprechend der politischen Willensentscheidungen steht f r die Arbeit dieser Organisationen mehr oder weniger Steuergeld oder Spendengeld zur Verf gung. Die Finanzierung karitativer Nonprofit Organisationen (NPO) richtet sich verk rzt ausgedr ckt nach dem Bewusstsein der Bev lkerung f r soziale Probleme. Nur wie entsteht ein solches gesellschaftliches Bewusstsein? Im Einzelfall durch hautnahes, pers nliches Erleben oder aber durch gezielte Kommunikation ber soziale Problematiken und m gliche L sungsans tze. Diejenigen, die tagt glich mit sozialen Notlagen zu tun haben, die vielen kleinen oder gro en karitativen Organisationen, haben meist wenig Zeit und noch weniger Geld ber ihre Wahrnehmungen sozialer Probleme zu informieren und auf diese Themen hinzuweisen. Besonders betroffen von dieser Misere sind die so genannten sozialen Drittleistungs-NPOs. Teilweise rigide F rder- oder Subventionsvertr ge erlauben es ihnen kaum Mittel in die Kommunikation zu investieren. Auch private G nner, so es sie gibt, sehen es in der Regel nicht gerne, wenn ihre Spenden nicht direkt dem sozialen Zweck, sondern der Kommunikation ber die Problematik zugef hrt werden. Was den Verantwortlichen in sozialen NPOs bleibt, ist oft nur die Hoffnung auf wohlwollende Journalisten, um auf "ihre" Themen aufmerksam zu machen und sie einer breiten ffentlichkeit zu vermitteln. Der Autor dieser Arbeit war viele Jahre in leitenden Funktionen im Bereich sozialer NPOs in Wien t tig und mit den folgenden Themen immer wieder konfrontiert: 1. Soziale NPOs brauchen Kommunikation, um soziale Themen ins Bewusstsein einer breiten ffentlichkeit zu bringen (zur Absicherung der eigenen Existenz und zur indirekten Beeinflussung politischer Entscheidungstr ger etc.). 2. Kommunikation darf aus ethischen Gr nde
Book Synopsis Sports Sponsoring by : Manfred Bruhn
Download or read book Sports Sponsoring written by Manfred Bruhn and published by Springer Nature. This book was released on with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Waxmann Verlag ISBN 13 :3830975457 Total Pages :407 pages Book Rating :4.8/5 (39 download)
Download or read book written by and published by Waxmann Verlag. This book was released on with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Sustainability for Nonprofit Organizations by : Emmanuel Jean-François
Download or read book Financial Sustainability for Nonprofit Organizations written by Emmanuel Jean-François and published by Springer Publishing Company. This book was released on 2014-09-08 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart
Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Book Synopsis Yearbook of International Organizations 2012-2013 (Volumes 1a-1b) by : Union Of International Associations
Download or read book Yearbook of International Organizations 2012-2013 (Volumes 1a-1b) written by Union Of International Associations and published by . This book was released on 2012-06 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 (A and B) covers international organizations throughout the world, comprising their aims, activities and events.
Book Synopsis Deutsche Nationalbibliografie by : Die deutsche Nationalbibliothek
Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2008 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Movements and Organization Theory by : Gerald F. Davis
Download or read book Social Movements and Organization Theory written by Gerald F. Davis and published by . This book was released on 2005-05-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the fields of organization theory and social movement theory have long been viewed as belonging to different worlds, recent events have intervened, reminding us that organizations are becoming more movement-like - more volatile and politicized - while movements are more likely to borrow strategies from organizations. Organization theory and social movement theory are two of the most vibrant areas within the social sciences. This collection of original essays and studies both calls for a closer connection between these fields and demonstrates the value of this interchange. Three introductory, programmatic essays by leading scholars in the two fields are followed by eight empirical studies that directly illustrate the benefits of this type of cross-pollination. The studies variously examine the processes by which movements become organized and the role of movement processes within and among organizations. The topics covered range from globalization and transnational social movement organizations to community recycling programs.
Author :WHO Commission on Social Determinants of Health Publisher :World Health Organization ISBN 13 :9241563702 Total Pages :257 pages Book Rating :4.2/5 (415 download)
Book Synopsis Closing the Gap in a Generation by : WHO Commission on Social Determinants of Health
Download or read book Closing the Gap in a Generation written by WHO Commission on Social Determinants of Health and published by World Health Organization. This book was released on 2008 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social justice is a matter of life and death. It affects the way people live, their consequent chance of illness, and their risk of premature death. We watch in wonder as life expectancy and good health continue to increase in parts of the world and in alarm as they fail to improve in others.
Download or read book Ideas, places, projects written by and published by VCH. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Great Transformation by : Karl Polanyi
Download or read book The Great Transformation written by Karl Polanyi and published by Penguin Classics. This book was released on 2024-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most powerful books in the social sciences ever written. ... A must-read' Thomas Piketty 'The twentieth century's most prophetic critic of capitalism' Prospect Karl Polanyi's landmark 1944 work is one of the earliest and most powerful critiques of unregulated markets. Tracing the history of capitalism from the great transformation of the industrial revolution onwards, he shows that there has been nothing 'natural' about the market state. Instead of reducing human relations and our environment to mere commodities, the economy must always be embedded in civil society. Describing the 'avalanche of social dislocation' of his time, Polanyi's hugely influential work is a passionate call to protect our common humanity. 'Polanyi's vision for an alternative economy re-embedded in politics and social relations offers a refreshing alternative' Guardian 'Polanyi exposes the myth of the free market' Joseph Stiglitz With a new introduction by Gareth Dale
Book Synopsis Social Innovations in the Urban Context by : Taco Brandsen
Download or read book Social Innovations in the Urban Context written by Taco Brandsen and published by Springer. This book was released on 2016-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the practice of social innovation, which is currently very much in the public eye. New ideas and approaches are needed to tackle the severe and wicked problems with which contemporary societies are struggling. Especially in times of economic crisis, social innovation is regarded as one of the crucial elements needed to move forward. Our knowledge of its dynamics has significantly progressed, thanks to an abundance of studies on social innovation both general and sector-specific. However, despite the valuable research conducted over the past years, the systematic analysis of social innovation is still contested and incomplete. The questions asked in the book will be the following: 1. What is the nature of social innovations? 2.What patterns can be identified in social innovations emerging at the local level? 3.How is the emergence and spread of social innovations related to urban governance? More precisely, which conditions and arrangements facilitate and hinders social innovation? We explore these questions using different types of data and methods, and studying different contexts. In particular, we focus on innovations that aim at solving problems of the young unemployed, single parents and migrants. This analysis is based on original research carried out in the period 2010-2013 in the framework of a European project with a specific empirical research strategy. Research was carried out in 20 cities in 10 different European countries.
Download or read book Social Enterprises written by B. Gidron and published by Springer. This book was released on 2012-08-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an organizational perspective of social enterprises, which allows us to analyze issues such as their governing structure, their modes of operation and their marketing strategies, and to begin to formulate some theoretical constructs on how these entities can survive and thrive.
Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer
Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Download or read book The Philosopher's Index written by and published by . This book was released on 2008 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1969- include a section of abstracts.
Book Synopsis The Open Book of Social Innovation by : Robin Murray
Download or read book The Open Book of Social Innovation written by Robin Murray and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the many ways in which people are creating new and more effective answers to the biggest challenges of our times: how to cut our carbon footprint; how to keep people healthy; and how to end poverty. It describes the methods and tools for innovation being used across the world and across different sectors – the public and private sectors, civil society and the household – in the overlapping fields of the social economy, social entrepreneurship and social enterprise. It draws on inputs from hundreds of organisations to document the many methods currently being used around the world." -- Back cover.
Book Synopsis Organization as Communication by : Steffen Blaschke
Download or read book Organization as Communication written by Steffen Blaschke and published by Routledge. This book was released on 2016-12-08 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that communication constitutes organization (CCO) provides a unique perspective to organization studies by highlighting the fundamental and formative role of communication for organizational phenomena of various kinds. The book features original works that address the idea of organization as communication in the light of other theories, related concepts, as well as the tension between strategy and emergence. The first set of chapters discusses the idea of organization communication in the light of critical works of European scholars (Habermas, Honneth, and Günther). The second set of chapters reflects on a range of concepts such as institutions, routines, and leadership from a CCO perspective. The final set of chapters examines the tension between strategic and emergent communication by drawing on new methodology and empirical evidence. The chapters are set into dialogue with some of the most prominent proponents of CCO scholarship. The book offers an important contribution to CCO thinking by adding European perspectives on organization as communication. It connects the primarily North American approach and European traditions of theoretical thought to existing debates in communication and organization studies.
