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Author : Primary Research Group Staff
Publisher :
ISBN 13 : 9781574400298
Total Pages : 76 pages
Book Rating : 4.4/5 (2 download)
Download or read book Evaluation of Law Firm Marketing Practices written by Primary Research Group Staff and published by . This book was released on 2016 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Primary Research Group Staff
Publisher :
ISBN 13 : 9781574403763
Total Pages : 0 pages
Book Rating : 4.4/5 (37 download)
Download or read book Evaluation of Law Firm Marketing Practices written by Primary Research Group Staff and published by . This book was released on 2016-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report is based on a representative survey of 126 lawyers and marketing staff from major law firms in the United States. The report summarizes their opinions about issues and practices such as: the relative importance of law firm marketing vehicles such as blogs, the law firm website, LinkedIn or Facebook, press releases, media appearances, lawyer listing servicers, pro bono work, article writing and other practices through which major law firms market themselves. The study gives detailed data on the percentage of lawyers and marketing staff who write for the firm's blogs, publish outside articles, give speeches and perform other marketing oriented functions - and what they think of these efforts. The study also looks at the inner personnel dynamics of law firm marketing. How do attorneys view the value of the training in marketing given to them by their law firms? How many mentor their colleagues in rainmaking? How many share information about their clients with other lawyers in the firm? How are marketing efforts appreciated or compensated in firms? What should the firm be doing more of? Less of? Just a few of the report's many findings are that:*11.11% of those sampled though that a LinkedIn presence was critically important to the firm's marketing efforts while an additional 30.16% thought it was important.*Lawyers at the largest firms, those with more than 200 attorneys, were more apt than others to have contributed to the firm's blogs in the past year; 34.55% had done so. *Rainmaking mentors seemed to be particularly in short supply in smaller firms as only 24% of survey participants in firms with between 25 and 49 lawyers had mentored a colleague in the past year, dramatically less than for larger law firms.*78.57% of partners and 44.44% of associates had provided client contact and background information to other lawyers or practice areas of the firm in the past year; only 16.67% of lawyers under age 30 had done so vs. 84.21% of lawyers aged 40-49, the highest in all the age cohorts.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1135022933
Total Pages : 360 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author : Deborah Brightman Farone
Publisher :
ISBN 13 : 9781402431166
Total Pages : 208 pages
Book Rating : 4.4/5 (311 download)
Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author : Sally J. Schmidt
Publisher : Law Journal Press
ISBN 13 : 9781588520524
Total Pages : 692 pages
Book Rating : 4.5/5 (25 download)
Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318331
Total Pages : 66 pages
Book Rating : 4.3/5 (183 download)
Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author : Hollis Hatfield Weishar
Publisher : Section of Law Practice Management
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.F/5 ( download)
Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : Matt Starosciak
Publisher : Proven Law Publishing
ISBN 13 : 0999123106
Total Pages : 210 pages
Book Rating : 4.9/5 (991 download)
Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author : James A. Durham
Publisher : American Bar Association
ISBN 13 : 9781590313558
Total Pages : 332 pages
Book Rating : 4.3/5 (135 download)
Download or read book The Lawyer's Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author : Jennifer J. Rose
Publisher : American Bar Association
ISBN 13 : 159031526X
Total Pages : 292 pages
Book Rating : 4.5/5 (93 download)
Download or read book How to Capture and Keep Clients written by Jennifer J. Rose and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Author : Shawn Leamon
Publisher : Independently Published
ISBN 13 : 9781088853085
Total Pages : 94 pages
Book Rating : 4.8/5 (53 download)
Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by Independently Published. This book was released on 2019-08-09 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 249 pages
Book Rating : 4./5 ( download)
Download or read book Law Firm Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level.
Author : Susan Raridon
Publisher : ABA Section of Law Practice Management
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.F/5 ( download)
Download or read book The ABA Guide to Legal Marketing written by Susan Raridon and published by ABA Section of Law Practice Management. This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.
Author : Gregory H. Siskind
Publisher : American Bar Association
ISBN 13 : 9781590318768
Total Pages : 204 pages
Book Rating : 4.3/5 (187 download)
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author : Christopher C. Gilson
Publisher : Aspen Publishers
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.F/5 ( download)
Download or read book How to Market Your Law Practice written by Christopher C. Gilson and published by Aspen Publishers. This book was released on 1979 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel B. Kennedy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)
Download or read book Law Firm Marketing written by Daniel B. Kennedy and published by Irwin Professional Publishing. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique resource gives sole practitioners & partners in small firms the strategies & tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
