Handbook of Qualitative Research Methods in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Modest_Witness@Second_Millennium. FemaleMan_Meets_OncoMouse

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Author :
Publisher : Routledge
ISBN 13 : 1351399233
Total Pages : 368 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Modest_Witness@Second_Millennium. FemaleMan_Meets_OncoMouse by : Donna J. Haraway

Download or read book Modest_Witness@Second_Millennium. FemaleMan_Meets_OncoMouse written by Donna J. Haraway and published by Routledge. This book was released on 2018-06-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the founders of the posthumanities, Donna J. Haraway is professor in the History of Consciousness program at the University of California, Santa Cruz. Author of many books and widely read essays, including the now-classic essay "The Cyborg Manifesto," she received the J.D. Bernal Prize in 2000, a lifetime achievement award from the Society for Social Studies in Science. Thyrza Nicholas Goodeve is a professor of Art History at the School of Visual Arts.

Law and Images

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Author :
Publisher : BRILL
ISBN 13 : 9004411097
Total Pages : 102 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Law and Images by : - Prof Dr Thomas Dreier

Download or read book Law and Images written by - Prof Dr Thomas Dreier and published by BRILL. This book was released on 2019-08-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an interdisciplinary approach linking image and legal sciences, Law and Images attempts to outline a research field “Law and Images” in parallel to the well-established “Law and Literature”. It also systematizes images in law, of law and for law.

Spending Wisely

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Author :
Publisher : World Bank Publications
ISBN 13 : 0821359185
Total Pages : 434 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Spending Wisely by : Alexander S. Preker

Download or read book Spending Wisely written by Alexander S. Preker and published by World Bank Publications. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines how public spending on health care can be made more efficient and equitable in developing countries, focusing on strategic purchasing and contracting of services from non-governmental providers. It is divided into six sections under the headings of: the conceptual framework; how to make strategic purchasing pro-poor; purchasing health services; purchasing inputs; supply, demand and markets; legal and regulatory issues.

The Foucault Reader

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Author :
Publisher : Vintage
ISBN 13 : 0394713400
Total Pages : 401 pages
Book Rating : 4.3/5 (947 download)

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Book Synopsis The Foucault Reader by : Michel Foucault

Download or read book The Foucault Reader written by Michel Foucault and published by Vintage. This book was released on 1984-11-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michel Foucault was one of the most influential philosophical thinkers in the contemporary world, someone whose work has affected the teaching of half a dozen disciplines ranging from literary criticism to the history of criminology. But of his many books, not one offers a satisfactory introduction to the entire complex body of his work. The Foucault Reader was commissioned precisely to serve that purpose. The Reader contains selections from each area of Foucault's work as well as a wealth of previously unpublished writings, including important material written especially for this volume, the preface to the long-awaited second volume of The History of Sexuality, and interviews with Foucault himself, in the course of which he discussed his philosophy at first hand and with unprecedented candor. This philosophy comprises an astonishing intellectual enterprise: a minute and ongoing investigation of the nature of power in society. Foucault's analyses of this power as it manifests itself in society, schools, hospitals, factories, homes, families, and other forms of organized society are brought together in The Foucault Reader to create an overview of this theme and of the broad social and political vision that underlies it.

Japan in the Muromachi Age

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520325524
Total Pages : 392 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Japan in the Muromachi Age by : John Whitney Hall

Download or read book Japan in the Muromachi Age written by John Whitney Hall and published by Univ of California Press. This book was released on 2022-07-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1977.

Ancient, Curious, and Famous Wills

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Author :
Publisher : DigiCat
ISBN 13 :
Total Pages : 529 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Ancient, Curious, and Famous Wills by : Virgil M. Harris

Download or read book Ancient, Curious, and Famous Wills written by Virgil M. Harris and published by DigiCat. This book was released on 2022-09-04 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "Ancient, Curious, and Famous Wills" by Virgil M. Harris. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

Chemistry of Fragrances

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Author :
Publisher : Royal Society of Chemistry
ISBN 13 : 1847555349
Total Pages : 349 pages
Book Rating : 4.8/5 (475 download)

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Book Synopsis Chemistry of Fragrances by : David H Pybus

Download or read book Chemistry of Fragrances written by David H Pybus and published by Royal Society of Chemistry. This book was released on 2007-10-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern perfumery is a blend of art, science and technology, with chemistry being the central science involved. The Chemistry of Fragrances aims to educate and entertain, and inform the audience of the very latest chemistry, techniques and tools applied to fragrance creativity. Beginning with the history of perfumes, which goes back over fifty thousand years, the book goes on to discuss the structure of the Perfume Industry today. The focus then turns to an imaginary brief to create a perfume, and the response to it, including that of the chemist and the creative perfumer. Consumer research, toxicological concerns, and the use of the electronic nose are some of the topics discussed on this journey of discovery. Written by respected experts in their fields, this unique book gives an insider view of ""mixing molecules"" from behind the portals of modern-day alchemy. It will be enjoyed by chemists and marketeers at all levels.

Encyclopedia of Social Problems

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Author :
Publisher : SAGE
ISBN 13 : 1412941652
Total Pages : 1209 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Social Problems by : Vincent N. Parrillo

Download or read book Encyclopedia of Social Problems written by Vincent N. Parrillo and published by SAGE. This book was released on 2008-05-22 with total page 1209 pages. Available in PDF, EPUB and Kindle. Book excerpt: From terrorism to social inequality and from health care to environmental issues, social problems affect us all. The Encyclopedia will offer an interdisciplinary perspective into these and many other social problems that are a continuing concern in our lives, whether we confront them on a personal, local, regional, national, or global level.

Southern Food

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Author :
Publisher : Knopf
ISBN 13 : 0307834565
Total Pages : 599 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Southern Food by : John Egerton

Download or read book Southern Food written by John Egerton and published by Knopf. This book was released on 2014-06-18 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, handsomely illustrated, first-of-its-kind book celebrates the food of the American South in all its glorious variety—yesterday, today, at home, on the road, in history. It brings us the story of Southern cooking; a guide for more than 200 restaurants in eleven Southern states; a compilation of more than 150 time-honored Southern foods; a wonderfully useful annotated bibliography of more than 250 Southern cookbooks; and a collection of more than 200 opinionated, funny, nostalgic, or mouth-watering short selections (from George Washington Carver on sweet potatoes to Flannery O’Connor on collard greens). Here, in sum, is the flavor and feel of what it has meant for Southerners, over the generations, to gather at the table—in a book that’s for reading, for cooking, for eating (in or out), for referring to, for browsing in, and, above all, for enjoying.

The 100 Most Influential Philosophers of All Time

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1615300090
Total Pages : 368 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis The 100 Most Influential Philosophers of All Time by : Brian Duignan Senior Editor, Religion and Philosophy

Download or read book The 100 Most Influential Philosophers of All Time written by Brian Duignan Senior Editor, Religion and Philosophy and published by The Rosen Publishing Group, Inc. This book was released on 2009-12-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an introduction to the world's most influential philosophers, with a brief summary of their lives and teachings, from the early philosophers of the Greek era up to the major philosophers of the twentieth century.

Maryland Historical Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (36 download)

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Book Synopsis Maryland Historical Magazine by : William Hand Browne

Download or read book Maryland Historical Magazine written by William Hand Browne and published by . This book was released on 1917 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the proceedings of the Society.

5th International Conference on Biomedical Engineering in Vietnam

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Author :
Publisher : Springer
ISBN 13 : 3319117769
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis 5th International Conference on Biomedical Engineering in Vietnam by : Vo Van Toi

Download or read book 5th International Conference on Biomedical Engineering in Vietnam written by Vo Van Toi and published by Springer. This book was released on 2014-11-18 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the proceedings of the Fifth International Conference on the Development of Biomedical Engineering in Vietnam which was held from June 16-18, 2014 in Ho Chi Minh City. The volume reflects the progress of Biomedical Engineering and discusses problems and solutions. I aims identifying new challenges, and shaping future directions for research in biomedical engineering fields including medical instrumentation, bioinformatics, biomechanics, medical imaging, drug delivery therapy, regenerative medicine and entrepreneurship in medical devices.

Women, Culture, and Politics in Latin America

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520065530
Total Pages : 283 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Women, Culture, and Politics in Latin America by : Emilie L. Bergmann

Download or read book Women, Culture, and Politics in Latin America written by Emilie L. Bergmann and published by Univ of California Press. This book was released on 1990 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This collection, because of its exceptional theoretical coherence and sophistication, is qualitatively superior to the most frequently consulted anthologies on Latin American women’s history and literature . . . [and] represents a new, more theoretically rigorous stage in the feminist debate on Latin American women.”—Elizabeth Garrels, Massachusetts Institute of Technology

A Shared Authority

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Author :
Publisher : SUNY Press
ISBN 13 : 9780791401330
Total Pages : 308 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis A Shared Authority by : Michael Frisch

Download or read book A Shared Authority written by Michael Frisch and published by SUNY Press. This book was released on 1990-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 13 previously published essays by Frisch (American studies, SUNY). Among them are general reflections on oral history, collective memory, and American culture and history; detailed studies of specific issues in documentary work; and considerations of public history and programming. Examples used include the unemployed, Chinese students, and the television history of the Vietnam War. No index. Paper edition (unseen), $17.95. Annotation copyrighted by Book News, Inc., Portland, OR

The History of Science Fiction

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Author :
Publisher : Springer
ISBN 13 : 0230554652
Total Pages : 385 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The History of Science Fiction by : A. Roberts

Download or read book The History of Science Fiction written by A. Roberts and published by Springer. This book was released on 2005-11-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History of Science Fiction traces the origin and development of science fiction from Ancient Greece up to the present day. The author is both an academic literary critic and acclaimed creative writer of the genre. Written in lively, accessible prose it is specifically designed to bridge the worlds of academic criticism and SF fandom.

Capturing Our Stories

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Author :
Publisher : ALA Neal-Schuman
ISBN 13 : 9780838914618
Total Pages : 0 pages
Book Rating : 4.9/5 (146 download)

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Book Synopsis Capturing Our Stories by : A. Arro Smith

Download or read book Capturing Our Stories written by A. Arro Smith and published by ALA Neal-Schuman. This book was released on 2016-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as it did for society at large, the second half of the 20th century brought monumental upheaval to librarianship. But as the librarians who worked during this tumultuous period end their careers, the social memory of their extraordinary generation is at risk of being forgotten.