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Author : European Research Consultants Ltd
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (5 download)
Download or read book European Marketing Data and Statistics, Volume 5 1968 written by European Research Consultants Ltd and published by . This book was released on 1968 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (31 download)
Download or read book European Marketing Data and Statistics written by and published by . This book was released on 1968 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
Author :
Publisher :
ISBN 13 :
Total Pages : 670 pages
Book Rating : 4.3/5 ( download)
Download or read book International Commerce written by and published by . This book was released on 1969 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1182 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1968 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Euromonitor
Publisher : Euromonitor Publications
ISBN 13 : 9780863388552
Total Pages : 548 pages
Book Rating : 4.3/5 (885 download)
Download or read book Consumer Europe 1999 written by Euromonitor and published by Euromonitor Publications. This book was released on 1999 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory provides volume and value market size data for Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered are: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; and the United Kingdom.
Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author : Winfried Böttcher
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (7 download)
Download or read book Britische Europaideen, 1940-1970: Bücher und Broschüren written by Winfried Böttcher and published by . This book was released on 1971 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 (243 download)
Download or read book Business Service Check List written by and published by . This book was released on 1967 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387862
Total Pages : 424 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author : David Woodworth
Publisher : London : Library Association
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.X/5 (4 download)
Download or read book Guide to Current British Journals written by David Woodworth and published by London : Library Association. This book was released on 1973 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directory of periodical literature currently published in the UK - covers general periodicals and periodicals in the fields of philosophy, religion, social sciences, languages, science, technology, the arts, literature, geography, history, etc., and includes a directory of societies and their publications.
Author :
Publisher :
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1973 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 2098 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 1971 with total page 2098 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Predicasts, inc
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 ( download)
Download or read book The Source Directory of Predicasts, Inc written by Predicasts, inc and published by . This book was released on 1982 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Trade Organization
Publisher : Cambridge University Press
ISBN 13 : 9780521829823
Total Pages : 306 pages
Book Rating : 4.8/5 (298 download)
Download or read book Dispute Settlement Reports 2001: Volume 5, Pages 1777-2074 written by World Trade Organization and published by Cambridge University Press. This book was released on 2004-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authorized, paginated WTO Dispute Settlement Reports in English: cases for 2001.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : International Monetary Fund. Statistics Dept.
Publisher : International Monetary Fund
ISBN 13 : 1513538799
Total Pages : 364 pages
Book Rating : 4.5/5 (135 download)
Download or read book International Financial Statistics written by International Monetary Fund. Statistics Dept. and published by International Monetary Fund. This book was released on 1970-07-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Financial Statistics, July 1970
