European Marketing Data and Statistics, 1997

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780863386916
Total Pages : 496 pages
Book Rating : 4.3/5 (869 download)

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Book Synopsis European Marketing Data and Statistics, 1997 by : Euromonitor

Download or read book European Marketing Data and Statistics, 1997 written by Euromonitor and published by Gale Cengage. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated statistical handbook presents spreadsheet data on everything from demographic trends to travel and tourism for 32 European countries. Trends from the last ten years enable the user to plan strategically, and a list of official sources indicates where to gain further information.

European Marketing Data and Statistics 1996

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780863386404
Total Pages : 528 pages
Book Rating : 4.3/5 (864 download)

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Book Synopsis European Marketing Data and Statistics 1996 by :

Download or read book European Marketing Data and Statistics 1996 written by and published by Gale Cengage. This book was released on 1995-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Marketing Data and Statistics

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Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (114 download)

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Book Synopsis European Marketing Data and Statistics by :

Download or read book European Marketing Data and Statistics written by and published by . This book was released on 1992 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Reference Index

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Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Statistical Reference Index by :

Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Abstract of the United States

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Author :
Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Statistical Abstract of the United States by :

Download or read book Statistical Abstract of the United States written by and published by . This book was released on 1996 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Meganet

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Author :
Publisher : Routledge
ISBN 13 : 0429711026
Total Pages : 247 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Meganet by : Wilson P Dizard Jr

Download or read book Meganet written by Wilson P Dizard Jr and published by Routledge. This book was released on 2021-11-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: So Paulo, Brazils largest city, has more mobile phones than does Paris. The largest phone system in Kampuchea is cellular. In the next twenty years, within one generation, everyone on earth will be able to place a phone call to anyone else anywhere. This Meganet is a patchwork of networks, big and small, local and global, primitive and high-tech, that fit together because they share compatible technologies. Wilson Dizards Meganet is a report on the progress and setbacks in expanding Meganet resources to everyone on earth. He examines not only the advantages, from toll-free numbers and credit cards, but the downsides, from the potential invasions of privacy to the question of who will and who should control Meganet. Dizard describes the likely players: from the oil and utility companies who own desirable rights-of-way to Silicon Valley to emerging innovators in Chile and Germany.

The Welfare State in Transition

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226261859
Total Pages : 490 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis The Welfare State in Transition by : Richard B. Freeman

Download or read book The Welfare State in Transition written by Richard B. Freeman and published by University of Chicago Press. This book was released on 2008-04-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once heralded in the 1950s and 1960s as a model welfare state, Sweden is now in transition and in trouble since its economic plunge in the early 1990s. This volume presents ten essays that examine Sweden's economic problems from a U.S. perspective. Exploring such diverse topics as income equalization and efficiency, welfare and tax policy, wage determination and unemployment, and international competitiveness and growth, they consider how Sweden's welfare state succeeded in eliminating poverty and became a role model for other countries. They then reflect on Sweden's past economic problems, such as the increase in government spending and the fall in industrial productivity, warning of problems to come. Finally they review the consequences of the collapse of Sweden's economy in the early 1990s, exploring the implications of its efforts to reform its welfare state and reestablish a healthy economy. This volume will be of interest to policymakers and analysts, social scientists, and economists interested in welfare states.

The European Marketplace

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Author :
Publisher : Springer
ISBN 13 : 1349113441
Total Pages : 565 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The European Marketplace by : James Hogan

Download or read book The European Marketplace written by James Hogan and published by Springer. This book was released on 1990-11-19 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Marketing Data and Statistics, 1992

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780810399921
Total Pages : pages
Book Rating : 4.3/5 (999 download)

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Book Synopsis European Marketing Data and Statistics, 1992 by : Euromonitor International PLC

Download or read book European Marketing Data and Statistics, 1992 written by Euromonitor International PLC and published by Gale Cengage. This book was released on 1994-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Central and Eastern Europe

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Author :
Publisher : Psychology Press
ISBN 13 : 9780789000392
Total Pages : 130 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Marketing in Central and Eastern Europe by : Jan Nowak

Download or read book Marketing in Central and Eastern Europe written by Jan Nowak and published by Psychology Press. This book was released on 1996 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a region-relevant market analysis matrix, and looks at market-entry strategies and consumer bank marketing in Poland, and foreign direct investment opportunities in Hungary. Also discusses methodological issues relating to such research. Also published as the Journal of East-West Business vol. 3, no. 1 (1996). Annotation copyrighted by Book News, Inc., Portland, OR

The Single Market Programme as a Stimulus to Change

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Publisher : Cambridge University Press
ISBN 13 : 9780521471565
Total Pages : 272 pages
Book Rating : 4.4/5 (715 download)

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Book Synopsis The Single Market Programme as a Stimulus to Change by : David G. Mayes

Download or read book The Single Market Programme as a Stimulus to Change written by David G. Mayes and published by Cambridge University Press. This book was released on 1994-10-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1994 book offers a comparison of British and German industries' reaction to the opportunities and threats offered by the single European market (SEM). It outlines the effect that the SEM was expected to have on the two countries and contrasts this with their actual progress based on published data and a detailed study of four industries. While the single European market has had an impact, many measures have had a far weaker effect than expected. The existence of other barriers not tackled by the SEM programme - weakened measures, poor implementation, global business trends and the recent recession - helps dominate the impact of the SEM. Nevertheless the SEM stands out as one of the striking influences on British and German industries for many years. Germany, with its geographical advantage and stronger manufacturing seems better placed to benefit, but the less regulated and often more flexible UK economy may have competitive advantages as the pressures increase.

Alcohol Misuse

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Publisher : CRC Press
ISBN 13 : 9783718658145
Total Pages : 220 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Alcohol Misuse by : Timothy J. Peters

Download or read book Alcohol Misuse written by Timothy J. Peters and published by CRC Press. This book was released on 1996-06-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a series of reports on the health and social consequences of alcohol misuse presented to the European Economic Community. Each of the chapters is written by internationally acclaimed experts, who have reviewed their own chosen fields and contributed possible future research directions. A review of trends in consumption are followed by a report of the racial, ethnic and gender differences in alcohol misuse. The importance of alcohol, as a nutritional source, in the pathogenesis of tissue damage, the role of malnutrition deficiencies in alcohol misusers is also discussed. Chapters review organs which are damaged by misuse, such as the liver, pancreas, brain, muscle, skin, and bone. The relationship between alcohol misuse and malignancy and the HIV disease completes the biomedical areas.

Europe and America, 1992

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Author :
Publisher : Manchester University Press
ISBN 13 : 9780719034060
Total Pages : 250 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Europe and America, 1992 by : George N. Yannopoulos

Download or read book Europe and America, 1992 written by George N. Yannopoulos and published by Manchester University Press. This book was released on 1991 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This record of the proceedings of a colloquium on how the advent of the Single European Market in 1992 will affect the economic relations between the UK and USA examines trade policy issues, bilateralism, EC policies towards Japan, the dollar and monetary integration and USA multinationals.

Leisure Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136387854
Total Pages : 426 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Leisure Marketing by : Susan Horner

Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

What is an Exchange?

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Author :
Publisher : OUP Oxford
ISBN 13 : 0191584126
Total Pages : 429 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis What is an Exchange? by : Ruben Lee

Download or read book What is an Exchange? written by Ruben Lee and published by OUP Oxford. This book was released on 1998-11-12 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology has revolutionized the nature and threatened the existence of traditional stock and futures exchanges. This book analyses how they have responded to developments in automation,

Global Marketing Management

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Publisher : John Wiley & Sons
ISBN 13 : 111988876X
Total Pages : 802 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Modern Greece

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Author :
Publisher : Routledge
ISBN 13 : 0429719825
Total Pages : 231 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Modern Greece by : Keith R Legg

Download or read book Modern Greece written by Keith R Legg and published by Routledge. This book was released on 2021-11-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear, balanced book explores the dilemma of Greece, the font of European civilization. Despite its classical past and EU membership, Greece has been unable to escape the limbo of being nearly developed. Illuminating the impact of borrowed western institutions on Greeces traditional culture, the authors analyze the paralyzing consequences: a political process dependent on personal relations and a civil society dominated by a highly centralized bureaucracy. State dominance, Legg and Roberts argue, has turned politics primarily into a struggle for office. This emphasis on political conflict has allowed politicians and their supporters to employ emotional nationalist rhetoric to flout democratic rules and to avoid genuine issues. Concluding that the Greek political systems nature precludes real reform, the authors show how EU opportunities for both economic and political reform have been largely lost. Unfortunately, the aspects of Greeces nearly developed status are mirrored in eastern European states with similar pasts. Indeed, the authors warn that the Greece of today may be the future of many of its neighbors. }This clear, balanced book explores the dilemma of Greece, the font of European civilization. Despite its classical past and EU membership, Greece has been unable to escape the limbo of being nearly developed. Illuminating the impact of borrowed western institutions on Greeces traditional culture, the authors analyze the paralyzing consequences: a political process dependent on personal relations and a civil society dominated by a highly centralized bureaucracy. State dominance, Legg and Roberts argue, has turned politics primarily into a struggle for office. This emphasis on political conflict has allowed politicians and their supporters to employ emotional nationalist rhetoric to flout democratic rules and to avoid genuine issues. Concluding that the Greek political systems nature precludes real reform, the authors show how EU opportunities for both economic and political reform have been largely lost. Unfortunately, the aspects of Greeces nearly developed status are mirrored in eastern European states with similar pasts. Indeed, the authors warn that the Greece of today may be the future of many of its neighbors.