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Euprera 2017 Abstracts
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Book Synopsis Organizational Crisis Communication by : Finn Frandsen
Download or read book Organizational Crisis Communication written by Finn Frandsen and published by SAGE. This book was released on 2016-10-19 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Book Synopsis How Strategic Communication Shapes Value and Innovation in Society by : Betteke van Ruler
Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman
Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Book Synopsis Communication Excellence by : Ralph Tench
Download or read book Communication Excellence written by Ralph Tench and published by Springer. This book was released on 2017-03-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Book Synopsis The Sustainability Debate by : Martina Topić
Download or read book The Sustainability Debate written by Martina Topić and published by Emerald Group Publishing. This book was released on 2021-03-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book goes beyond environmental protection and looks at sustainability by predominantly focusing on human and social sustainability and this focus is carried into sections of the book that discuss sustainable policies, media and gender. The book takes an academic and practitioner approach.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Corporate Social Responsibility in Finland by : Laura Olkkonen
Download or read book Corporate Social Responsibility in Finland written by Laura Olkkonen and published by Springer. This book was released on 2019-05-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a Finnish approach to corporate social responsibility (CSR) and embeds it within a broader discussion on the Nordic roots of business responsibility and stakeholder thinking. The first part of the book traces the origins of Finnish CSR from paternalism at the beginning of industrialization to the start of the welfare state. The second part discusses the characteristics of Finnish CSR in light of the cultural and societal context and structure, and the third part introduces current trends and challenges. Each section of the book includes case examples that illustrate Finnish CSR from different perspectives. The book will be of use to scholars and students with an interest in the Nordic approach to CSR.
Book Synopsis Handbook of Management Communication by : François Cooren
Download or read book Handbook of Management Communication written by François Cooren and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Book Synopsis Mastering Corporate Communication by : Anne Katrine Lund
Download or read book Mastering Corporate Communication written by Anne Katrine Lund and published by Springer Nature. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Public Relations by : Simon Collister
Download or read book Visual Public Relations written by Simon Collister and published by Routledge. This book was released on 2018-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Author :Martina Topić Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9783631621622 Total Pages :0 pages Book Rating :4.6/5 (216 download)
Book Synopsis Cultural Diplomacy and Cultural Imperialism by : Martina Topić
Download or read book Cultural Diplomacy and Cultural Imperialism written by Martina Topić and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to contribute to the debate on European cultural policy and cultural diplomacy as well as to fill in the gap that exists in this under-researched field. It examines individual practices in 10 selected cases while the introduction study outlines main features of the EU cultural diplomacy.
Book Synopsis Strategic Communication by : Jesper Falkheimer
Download or read book Strategic Communication written by Jesper Falkheimer and published by Taylor & Francis. This book was released on 2022-08-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Book Synopsis Religion in the Post-Yugoslav Context by : Branislav Radeljic
Download or read book Religion in the Post-Yugoslav Context written by Branislav Radeljic and published by Lexington Books. This book was released on 2015-07-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion in the Post-Yugoslav Context brings together a diverse group of scholars, each of them specializing in the role of religion in one of the Yugoslav successor states. In addition to providing the readership with the understanding of both the general context (religion during the disintegration of the Yugoslav state) as well as more specific aspects (individual post-Yugoslav states), this rich collection complements the existing research in the fields of religious studies and political science. It represents an important source for scholars and students interested in the post-Yugoslav dynamic. Moreover, this kind of analysis is of major relevance for state and non-state actors involved in promotion of religious tolerance.
Book Synopsis The Evolution of Media Communication by : Beatriz Peña-Acuña
Download or read book The Evolution of Media Communication written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2017-05-31 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Book Synopsis Visual Communication Theory and Research by : S. Fahmy
Download or read book Visual Communication Theory and Research written by S. Fahmy and published by Palgrave Macmillan. This book was released on 2014-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Author :Jim Macnamara Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433130533 Total Pages :0 pages Book Rating :4.1/5 (35 download)
Book Synopsis Organizational Listening by : Jim Macnamara
Download or read book Organizational Listening written by Jim Macnamara and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity.
