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Estudio De Las Variables Utilizadas Por Los Anunciantes En Su Relacion Con Los Medios
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Book Synopsis Estudio de las variables utilizadas por los anunciantes en su relación con los medios by : VV.AA.
Download or read book Estudio de las variables utilizadas por los anunciantes en su relación con los medios written by VV.AA. and published by ESIC Editorial. This book was released on 2016-11-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: El actual panorama de la comunicación es extraordinariamente complejo. Sin duda la crisis económica, -y la propia globalización-, ha contribuido e incluso retrasado algunos avances que ya se estaban produciendo en la gestión de intangibles por parte de algunas compañías; como por ejemplo, los aspectos relacionados con la gestión ética de las organizaciones o el análisis prospectivo de la ética de los mensajes comerciales y mediáticos. En la actualidad, sin embargo, este retraso ha distorsionado algunos de estos avances y ha situado al mercado de la comunicación en una situación mezcla de contradicciones y paradojas, donde se relaciona la innovación y las rutinas más viejas y conocidas. El estudio que aquí se presenta, se enfrenta con una primera dificultad que se relaciona con el propio lenguaje que estamos en condiciones de utilizar. Porque, en efecto, resulta ya una rutina en el ámbito de la comunicación comercial el uso de conceptos absolutamente superados a los que, por lo mismo, se le otorgan los más diferentes significados en función de la intencionalidad de cada interlocutor o de cada momento; y ello sin nombrar el abuso de los conceptos anglosajones que lo único que hacen, en muchas ocasiones, es perjudicar la claridad el sentido real que se pretende trasladar cuando no la propia riqueza del lenguaje castellano.
Book Synopsis Rise Trading State by : Richard Rosecrance
Download or read book Rise Trading State written by Richard Rosecrance and published by Basic Books. This book was released on 1987-05-31 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will power look like in the century to come? Imperial Great Britain may have been the model for the nineteenth century, Richard Rosecrance writes, but Hong Kong will be the model for the twenty-first. We are entering the Age of the Virtual State -- when land and its products are no longer the primary source of power, when managing flows is more important than maintaining stockpiles, when service industries are the greatest source of wealth and expertise and creativity are the greatest natural resources.Rosecrance's brilliant new book combines international relations theory with economics and the business model of the virtual corporation to describe how virtual states arise and operate, and how traditional powers will relate to them. In specific detail, he shows why Japan's kereitsu system, which brought it industrial dominance, is doomed; why Hong Kong and Taiwan will influence China more than vice-versa; and why the European Union will command the most international prestige even though the U.S. may produce more wealth.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251039366 Total Pages :228 pages Book Rating :4.0/5 (393 download)
Book Synopsis Nutrition Education for the Public by : Food and Agriculture Organization of the United Nations
Download or read book Nutrition Education for the Public written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from the FAO Expert Consultation on Nutrition Education for the Public, 18-22 September 1995. - For the report of this conference, see FAO Food & Nutrition Paper 59 (ISBN 9251037973)
Book Synopsis Basic Marketing Research by : Gilbert A. Churchill
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Book Synopsis Marketing Research by : Dawn Iacobucci
Download or read book Marketing Research written by Dawn Iacobucci and published by South Western Educational Publishing. This book was released on 2010 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today.The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.
Book Synopsis No Safe Place by : Richard North Patterson
Download or read book No Safe Place written by Richard North Patterson and published by Ballantine Books. This book was released on 2003-08-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-stakes, high-pressure world of presidential politics, where predators carry microphones and one misstep can savage a lifetime of achievement, Kerry Kilcannon is the rarest player of all. Kilcannon believes he can make the system work. And he just may die trying. Driven by the violent nightmare of his childhood, fueled by forces that few could understand, and burdened by secrets no one must know, Kilcannon is running for President—and entering the crucial battleground of California with seven days to go. But for Kilcannon, there are hurdles that his courage, charisma, and compassion may not overcome: the network correspondent he still loves; the reporter bent on their exposure; the rival who’ll do anything to win; and the fanatic who believes that he must murder Kilcannon to protect the right to life. . . .
