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Esthetique Et Publicite
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Book Synopsis On-premise Signs as Storefront Marketing Devices and Systems by : Charles R. Taylor
Download or read book On-premise Signs as Storefront Marketing Devices and Systems written by Charles R. Taylor and published by . This book was released on 2005 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les mots-clés de la communication des entreprises by : Joëlle Rouanet-Laplace
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Odile Jacob ISBN 13 :2738182046 Total Pages :253 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Capitalism by : Gunnar Trumbull
Download or read book Consumer Capitalism written by Gunnar Trumbull and published by Cornell University Press. This book was released on 2006 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed to protect them from the risks and disappointments of the market.... Today, arguably no other economic actor in the advanced industrial countries--not the investor, not the worker, not the welfare recipient--enjoys a more thorough set of legal and institutional protections than the modern consumer when he or she enters the corner store."--from the IntroductionGunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy--product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing--Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers. Trumbull's findings help to clarify distinctive national approaches to recent product crises--including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.
Book Synopsis Social Representations in the Social Arena by : Annamaria Silvana De Rosa
Download or read book Social Representations in the Social Arena written by Annamaria Silvana De Rosa and published by Routledge. This book was released on 2012 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text presents key theoretical issues and extensive empirical research using different theoretical and methodological approaches to consider the value of social representation theory when social representations are examined not only in isolation, but also in context.
Book Synopsis Advertising Conditions and Regulations in Various Countries by : International Chamber of Commerce
Download or read book Advertising Conditions and Regulations in Various Countries written by International Chamber of Commerce and published by . This book was released on 1953 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La publicité de A à Z by : Claude Cossette
Download or read book La publicité de A à Z written by Claude Cossette and published by Presses Université Laval. This book was released on 2006 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "La publicité de A à Z constitue un outil de référence irremplaçable pour tous ceux qui gravitent autour du monde de la publicité" Luc Dupont"La publicité de A à Z est un petit livre par son format...mais grand par son contenu : plus de 3000 mots et expressions définis, expliqués, interreliés et traduits."Marianne Kugler
Book Synopsis Design français 1960-1990 by : Centre de création industrielle
Download or read book Design français 1960-1990 written by Centre de création industrielle and published by . This book was released on 1988 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publikacja opublikowana z okazji wystawy "Design français 1960-1990 : trois décennies" zorganizowanej przez Centre de création industrielle w dniach 22.06 - 26.09.1988 w Centrum Georga Pompidou w Paryżu.
Book Synopsis Aesthetics and Ideology in Contemporary Literature and Drama by : René Agostini
Download or read book Aesthetics and Ideology in Contemporary Literature and Drama written by René Agostini and published by Cambridge Scholars Publishing. This book was released on 2015-09-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conviction that the development and promotion of the arts, humanities and culture through the study of literature and the aesthetic are the fundamental constituents of any progress in society is at the heart of this volume. The essays gathered here explore the role of the imagination and aesthetic awareness in an age when the corporatization of knowledge is in the process of transforming literary studies, and political commitment is in danger of disappearing behind a supposedly post-ideological late-capitalist consensus. The main focus of the volume is the mutual implication of aesthetics and ideology and the status and value of different types of art within the political arena. Challenging issues in contemporary aesthetics are examined within the wider framework of current debates on the disappearance of the real, the crisis in representation, and the use of new media. The wide range of examples collected here, stretching from experimental poetry in post-war Germany, political commitment in twentieth-century French theatre, and countercultural Rumanian theatre under Ceaușescu, to Neo-Victorian fiction, Verbatim theatre in the UK, and political theatre for the masses in Estonia, vouchsafe unique insights into the intersection of aesthetics and ideology and the practical consequences thereof. As such, the volume opens up a space for a meaningful engagement with authentic forms of art from inside and outside the Anglosphere, and, ultimately, uses these examples as a platform from which to imagine some form of “aesthethics”, representing an ideal union of aesthetics and ideology. This concept, first coined by the French philosopher Philippe Lacoue-Labarthe, will prove to be relevant both within the parameters of the examples discussed here, but also beyond, for the contributors to this volume are unanimous in refusing to believe that aesthetics and ideology can exist one without the other, and in recognizing the centrality of ethics in any discussion of these notions.
Book Synopsis L'imaginaire politique by : LAMIZET Bernard
Download or read book L'imaginaire politique written by LAMIZET Bernard and published by Lavoisier. This book was released on 2012-07-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parmi les domaines du politique, l'imaginaire est un champ trop souvent négligé, alors qu'il est un élément essentiel de la construction des identités politiques et de la formation des consciences politiques. Cet ouvrage propose une analyse de l'imaginaire, considéré comme un principe d'explication du monde exprimé en particulier par les mythes et les idéologies. Les différentes significations de l'imaginaire politique s'inscrivent dans des engagements et dans des pratiques de pouvoir dont les spécificités historiques et culturelles contribuent à structurer les espaces publics. Pour tenter de comprendre l'imaginaire et de lui donner du sens, L'imaginaire politique présente des méthodes d'approche fondées sur la sémiotique et sur l'analyse des discours et des images des acteurs politiques et des médias. Il expose la place qu'occupent dans le débat public et dans les pratiques politiques l'utopie, la peur et les autres formes de l'imaginaire politique.
Author :International Chamber of Commerce. International Commission on Advertising Publisher : ISBN 13 : Total Pages :640 pages Book Rating :4.F/5 ( download)
Book Synopsis Advertising Conditions and Regulations in Various Countries by : International Chamber of Commerce. International Commission on Advertising
Download or read book Advertising Conditions and Regulations in Various Countries written by International Chamber of Commerce. International Commission on Advertising and published by . This book was released on 1964 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Subject Index of the Modern Works Added to the Library of the British Museum in the Years 1880-[95]: 1891-1895 by : British Museum. Dept. of Printed Books
Download or read book A Subject Index of the Modern Works Added to the Library of the British Museum in the Years 1880-[95]: 1891-1895 written by British Museum. Dept. of Printed Books and published by . This book was released on 1897 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of the Modern Works Added to the Library of the British Museum by : British Museum
Download or read book Subject Index of the Modern Works Added to the Library of the British Museum written by British Museum and published by . This book was released on 1897 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Smells and Senses of Antiquity in the Modern Imagination by : Adeline Grand-Clément
Download or read book The Smells and Senses of Antiquity in the Modern Imagination written by Adeline Grand-Clément and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume tackles the role of smell, under-explored in relation to the other senses, in the modern rejection, reappraisal and idealisation of antiquity. Among the senses olfaction in particular has often been overlooked in classical reception studies due to its evanescent nature, which makes this sense difficult to apprehend in its past instantiations. And yet, the smells associated with a given figure or social group convey a rich imagery which in turn connotes specific values: perfumes, scents and foul odours both reflect and mould the ways in which a society thinks or acts. Smells also help to distinguish between male and female, citizens and strangers, and play an important role during rituals. The Smells and Senses of Antiquity in the Modern Imagination focuses on the representation of ancient smells - both enticing and repugnant - in the visual and performative arts from the late 18th century up to the 21st century. The individual contributions explore painting, sculpture, literature and film, but also theatrical performance, museum exhibitions, advertising, television series, historical reenactment and graphic novels, which have all played a part in reshaping modern audiences' perceptions and experiences of the antique.
Book Synopsis Democracy reconsidered by : Lukas K. Sosoe
Download or read book Democracy reconsidered written by Lukas K. Sosoe and published by LIT Verlag Münster. This book was released on 2001 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Metalinguistic Exercises as Classroom Activities by : Maria Antonietta Pinto
Download or read book Metalinguistic Exercises as Classroom Activities written by Maria Antonietta Pinto and published by Sapienza Università Editrice. This book was released on 2015-12-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Réseaux socionumériques et médiations humaines : Le social est-il soluble dans le web ? by : ROJAS Estrella
Download or read book Réseaux socionumériques et médiations humaines : Le social est-il soluble dans le web ? written by ROJAS Estrella and published by Lavoisier. This book was released on 2013-10-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le développement massif des pratiques d’agir avec et de vivre ensemble, instrumentées par les réseaux socionumériques, ainsi que l’usage abondant de l’expression « web social » et de ses dérivés peuvent être vus comme les indices d’une nouvelle étape de l’industrialisation numérique de la culture et du symbolique qui s’empare désormais du social. Afin d’en préciser les effets et les dynamiques, l’ouvrage propose une approche du social comme un construit en mouvement fait d’associations entre êtres (humains, techniques, symboliques, etc.). Il analyse les dispositifs socionumériques en tant que « machines d’écritures », puis il se penche sur des collectifs mus par des buts communs et articulés par des plateformes dédiées. En mettant ainsi en tension l’analyse des dispositifs et celle des pratiques, ce livre collectif dresse un tableau contrasté de la pharmacologie numérique du vivre ensemble.