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Author : Ed Bowker Staff
Publisher : R. R. Bowker
ISBN 13 : 9780835246422
Total Pages : 3274 pages
Book Rating : 4.2/5 (464 download)
Download or read book Books In Print 2004-2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.7/5 (138 download)
Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1744 pages
Book Rating : 4.F/5 ( download)
Download or read book The Software Encyclopedia written by and published by . This book was released on 1986 with total page 1744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9780996790048
Total Pages : pages
Book Rating : 4.7/5 (9 download)
Download or read book Mobile Marketing Essentials written by and published by . This book was released on 2016-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you by Stukent Inc.
Author : Nitin Raghunath Zaware
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938324173X
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ho, Ree C.
Publisher : IGI Global
ISBN 13 : 1799876055
Total Pages : 399 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of Globalization and Advanced Technologies on Online Business Models written by Ho, Ree C. and published by IGI Global. This book was released on 2021-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668434326
Total Pages : 392 pages
Book Rating : 4.6/5 (684 download)
Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2022-05-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315737353
Total Pages : 624 pages
Book Rating : 4.3/5 (157 download)
Download or read book Theory and Practice in Hospitality and Tourism Research written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2014-08-12 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova
Author : Ayantunji Gbadamosi
Publisher : Taylor & Francis
ISBN 13 : 1003836453
Total Pages : 297 pages
Book Rating : 4.0/5 (38 download)
Download or read book Consumer Behaviour and Digital Transformation written by Ayantunji Gbadamosi and published by Taylor & Francis. This book was released on 2024-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Author : Bruno F. Abrantes
Publisher : Springer Nature
ISBN 13 : 3031348141
Total Pages : 211 pages
Book Rating : 4.0/5 (313 download)
Download or read book Essentials on Dynamic Capabilities for a Contemporary World written by Bruno F. Abrantes and published by Springer Nature. This book was released on 2023-11-25 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about dynamic capabilities (DCs) in the context of the 21st century, in which global challenges seem to come from different quadrants. For instance, an environmental threat to the planet ́s sustainability, or technological advancements disrupting the traditional value chains call for new business models accompanying societal trends. Although the usual approach in dealing with these business models is from a competitiveness perspective, the editors of this book avoid it as the approach seems reductive of what the organizations are required to be aware of and cope with in the modern world only to their organizational ecosystems. The book offers a compilation of studies on dynamic capabilities covering both cognitive and non-cognitive DCs, according to the managerial and leadership aspects of technological capabilities. Each chapter obeys a certain order, within a particular category of DCs, and their reading along the book is telling a story, showing seminal DCs that a company cannot neglect in the current world. Their grouping also is structured in one way that one might be a preparatory reading for another. Researchers working on the dynamic capabilities approach will particularly benefit from the discussions provided within this book.
Author : Belal Shneikat
Publisher : Emerald Group Publishing
ISBN 13 : 1839825200
Total Pages : 202 pages
Book Rating : 4.8/5 (398 download)
Download or read book Global Perspectives on Recruiting International Students written by Belal Shneikat and published by Emerald Group Publishing. This book was released on 2021-06-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many countries have created effective strategies to recruit more international students due to proven economic and social benefits, recruiting international students as a field of research lacks coherence. Filling this gap, this book provides a holistic and comprehensive overview of this emerging research area.
Author : Anna Esposito
Publisher : Springer
ISBN 13 : 3030159396
Total Pages : 286 pages
Book Rating : 4.0/5 (31 download)
Download or read book Innovations in Big Data Mining and Embedded Knowledge written by Anna Esposito and published by Springer. This book was released on 2019-07-03 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the usefulness of knowledge discovery through data mining. With this aim, contributors from different fields propose concrete problems and applications showing how data mining and discovering embedded knowledge from raw data can be beneficial to social organizations, domestic spheres, and ICT markets. Data mining or knowledge discovery in databases (KDD) has received increasing interest due to its focus on transforming large amounts of data into novel, valid, useful, and structured knowledge by detecting concealed patterns and relationships. The concept of knowledge is broad and speculative and has promoted epistemological debates in western philosophies. The intensified interest in knowledge management and data mining stems from the difficulty in identifying computational models able to approximate human behaviors and abilities in resolving organizational, social, and physical problems. Current ICT interfaces are not yet adequately advanced to support and simulate the abilities of physicians, teachers, assistants or housekeepers in domestic spheres. And unlike in industrial contexts where abilities are routinely applied, the domestic world is continuously changing and unpredictable. There are challenging questions in this field: Can knowledge locked in conventions, rules of conduct, common sense, ethics, emotions, laws, cultures, and experiences be mined from data? Is it acceptable for automatic systems displaying emotional behaviors to govern complex interactions based solely on the mining of large volumes of data? Discussing multidisciplinary themes, the book proposes computational models able to approximate, to a certain degree, human behaviors and abilities in resolving organizational, social, and physical problems. The innovations presented are of primary importance for: a. The academic research community b. The ICT market c. Ph.D. students and early stage researchers d. Schools, hospitals, rehabilitation and assisted-living centers e. Representatives from multimedia industries and standardization bodies
Author : Nick Lee
Publisher : SAGE
ISBN 13 : 1446259617
Total Pages : 450 pages
Book Rating : 4.4/5 (462 download)
Download or read book Doing Business Research written by Nick Lee and published by SAGE. This book was released on 2008-03-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: `It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research′ - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.
Author : Pantea Foroudi
Publisher : Taylor & Francis
ISBN 13 : 1003803164
Total Pages : 456 pages
Book Rating : 4.0/5 (38 download)
Download or read book Researching and Analysing Business written by Pantea Foroudi and published by Taylor & Francis. This book was released on 2023-12-14 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides.
Author : Vaneet Kaur
Publisher : Springer
ISBN 13 : 3030216497
Total Pages : 289 pages
Book Rating : 4.0/5 (32 download)
Download or read book Knowledge-Based Dynamic Capabilities written by Vaneet Kaur and published by Springer. This book was released on 2019-06-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a knowledge-based view to the dynamic capabilities in an organization. The author integrates two existing views on gaining competitive advantage: the Knowledge View which suggests that the capability of organizations to learn faster than competitors is the only source of competitiveness; and the Dynamic Capability View which speculates that a firm’s competitive advantage rests on dynamic capabilities which enable a firm to constantly renew the stock of ordinary organizational capabilities in accordance with the changes in the business environment. Using the IT sector in India as a case study, this book provides and tests a new framework--Knowledge-Based Dynamic Capabilities—in the prediction of competitive advantage in organizations.
