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Essays On The Modeling Of Marketing Channel Coordination Microform A Game Theory Approach
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Author :Sigué, Simon Pierre Publisher :Montréal : Service des archives, Université de Montréal, Section Microfilm ISBN 13 : Total Pages :380 pages Book Rating :4.:/5 (52 download)
Book Synopsis Essays on the Modeling of Marketing Channel Coordination [microform] : a Game Theory Approach by : Sigué, Simon Pierre
Download or read book Essays on the Modeling of Marketing Channel Coordination [microform] : a Game Theory Approach written by Sigué, Simon Pierre and published by Montréal : Service des archives, Université de Montréal, Section Microfilm. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Taboubi, Sihem Publisher :Montréal : Groupe d'études et de recherche en analyse des décisions ISBN 13 : Total Pages :30 pages Book Rating :4.:/5 (628 download)
Book Synopsis Coordination Mechanisms in Marketing Channels : a Survey of Game Theory Models by : Taboubi, Sihem
Download or read book Coordination Mechanisms in Marketing Channels : a Survey of Game Theory Models written by Taboubi, Sihem and published by Montréal : Groupe d'études et de recherche en analyse des décisions. This book was released on 2005 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Game Theory written by Hans Peters and published by Springer. This book was released on 2015-06-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the basics of game theory both on an undergraduate level and on a more advanced mathematical level. It is the second, revised version of the successful 2008 edition. The book covers most topics of interest in game theory, including cooperative game theory. Part I presents introductions to all these topics on a basic yet formally precise level. It includes chapters on repeated games, social choice theory, and selected topics such as bargaining theory, exchange economies, and matching. Part II goes deeper into noncooperative theory and treats the theory of zerosum games, refinements of Nash equilibrium in strategic as well as extensive form games, and evolutionary games. Part III covers basic concepts in the theory of transferable utility games, such as core and balancedness, Shapley value and variations, and nucleolus. Some mathematical tools on duality and convexity are collected in Part IV. Every chapter in the book contains a problem section. Hints, answers and solutions are included.
Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein
Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Book Synopsis Internet-Based Customer Value Management by : Tymoteusz Doligalski
Download or read book Internet-Based Customer Value Management written by Tymoteusz Doligalski and published by Springer. This book was released on 2014-10-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Book Synopsis Digital Terrain Modeling by : Zhilin Li
Download or read book Digital Terrain Modeling written by Zhilin Li and published by CRC Press. This book was released on 2004-11-29 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts, Digital Terrain Modeling: Principles and Methodology provides comprehensive coverage of recent developments in the field. The topics include terrain analysis, sampling strategy, acquisition methodology, surface modeling principles, triangulation algorithms, interpolation techniques, on-line and off-line quality control in data a
Author :Nikolaos F. Matsatsinis Publisher :Springer Science & Business Media ISBN 13 :146151147X Total Pages :517 pages Book Rating :4.4/5 (615 download)
Book Synopsis Intelligent Support Systems for Marketing Decisions by : Nikolaos F. Matsatsinis
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Book Synopsis Exploring the Field of Business Model Innovation by : Oliver Gassmann
Download or read book Exploring the Field of Business Model Innovation written by Oliver Gassmann and published by Springer. This book was released on 2016-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents ‘grand theories’ that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.
Book Synopsis Digital Transformation in Business and Society by : Babu George
Download or read book Digital Transformation in Business and Society written by Babu George and published by Springer Nature. This book was released on 2019-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Book Synopsis Seller Reputation by : Heski Bar-Isaac
Download or read book Seller Reputation written by Heski Bar-Isaac and published by Now Publishers Inc. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seller Reputation introduces a unifying framework that embeds a number of different approaches to seller reputation, incorporating both hidden information and hidden action. This framework is used to stress that the way in which consumers learn affects both behavior and outcomes. In particular, the extent to which information is generated and socially aggregated determines the efficiency of markets. After reviewing these theoretical building blocks, Seller Reputation examines several applications and empirical concerns. It highlights that the environment in which a transaction is embedded helps determine whether the transaction will occur and how parties will behave. Institutions, ranging from the design of online markets to norms in a community, can be understood as ensuring that concerns for reputation lead to more efficient outcomes. Similarly, the desire to affect consumer beliefs regarding the firm's incentives can help us understand strategic firm decisions that seem unrelated to the particular transactions they wish to promote. Seller Reputation concludes by considering slightly different models of reputation that lie beyond the scope of this framework, briefly reviewing the somewhat sparse empirical literature and suggesting future directions for research.
Book Synopsis Retailing in the 21st Century by : Manfred Krafft
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Book Synopsis Confessions of the Pricing Man by : Hermann Simon
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Book Synopsis Social Media Analytics Strategy by : Alex Gonçalves
Download or read book Social Media Analytics Strategy written by Alex Gonçalves and published by Apress. This book was released on 2017-11-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Simulation and Learning by : Franco Landriscina
Download or read book Simulation and Learning written by Franco Landriscina and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main idea of this book is that to comprehend the instructional potential of simulation and to design effective simulation-based learning environments, one has to consider both what happens inside the computer and inside the students' minds. The framework adopted to do this is model-centered learning, in which simulation is seen as particularly effective when learning requires a restructuring of the individual mental models of the students, as in conceptual change. Mental models are by themeselves simulations, and thus simulation models can extend our biological capacity to carry out simulative reasoning. For this reason, recent approaches in cognitive science like embodied cognition and the extended mind hypothesis are also considered in the book.. A conceptual model called the “epistemic simulation cycle” is proposed as a blueprint for the comprehension of the cognitive activies involved in simulation-based learning and for instructional design.
Book Synopsis Comprehensive Dissertation Index by :
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Distributed Strategic Learning for Wireless Engineers by : Hamidou Tembine
Download or read book Distributed Strategic Learning for Wireless Engineers written by Hamidou Tembine and published by CRC Press. This book was released on 2012-05-18 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although valued for its ability to allow teams to collaborate and foster coalitional behaviors among the participants, game theory’s application to networking systems is not without challenges. Distributed Strategic Learning for Wireless Engineers illuminates the promise of learning in dynamic games as a tool for analyzing network evolution and underlines the potential pitfalls and difficulties likely to be encountered. Establishing the link between several theories, this book demonstrates what is needed to learn strategic interaction in wireless networks under uncertainty, randomness, and time delays. It addresses questions such as: How much information is enough for effective distributed decision making? Is having more information always useful in terms of system performance? What are the individual learning performance bounds under outdated and imperfect measurement? What are the possible dynamics and outcomes if the players adopt different learning patterns? If convergence occurs, what is the convergence time of heterogeneous learning? What are the issues of hybrid learning? How can one develop fast and efficient learning schemes in scenarios where some players have more information than the others? What is the impact of risk-sensitivity in strategic learning systems? How can one construct learning schemes in a dynamic environment in which one of the players do not observe a numerical value of its own-payoffs but only a signal of it? How can one learn "unstable" equilibria and global optima in a fully distributed manner? The book provides an explicit description of how players attempt to learn over time about the game and about the behavior of others. It focuses on finite and infinite systems, where the interplay among the individual adjustments undertaken by the different players generates different learning dynamics, heterogeneous learning, risk-sensitive learning, and hybrid dynamics.
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