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Essays On The Effects Of Brand Names And Prices On Consumer Behavior
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Book Synopsis Essays on Market Response to Changes in Costs and Price Transparency by : Anna Olga Smolnik
Download or read book Essays on Market Response to Changes in Costs and Price Transparency written by Anna Olga Smolnik and published by Cuvillier Verlag. This book was released on 2017-01-25 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation consists of three empirical studies and takes a closer look at price fluctuations using German gasoline prices as an example for a homogenous good. It analyzes consumers’ reaction to price fluctuations and respectively the pricing behavior of firms. The first paper, which was developed with co-authorship, explores consumers’ online price search effects on the pricing behavior of firms (gasoline price level and price dispersion). As regulators have recently implemented a mechanism for reporting all price changes to a central data base, the core assumption of this price reporting scheme is that the increase in price transparency will lead to a decline in the price level and a reduction in price dispersion. The second study addresses the question whether German gas stations adjust their retail prices asymmetrically in response to crude oil price changes, i.e., whether gas stations react quicker to crude oil price increases than to crude oil price decreases. The third study aims to analyze whether consumers react more strongly to gasoline price increases or to price decreases when considering buying a new vehicle.
Book Synopsis Essays in E-commerce by : Andrea Pozzi
Download or read book Essays in E-commerce written by Andrea Pozzi and published by . This book was released on 2009 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Morris B. Holbrook
Download or read book Consumer Behavior written by Morris B. Holbrook and published by Taylor & Francis. This book was released on 2024-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Book Synopsis The Behavioral Economics of Brand Choice by : G. Foxall
Download or read book The Behavioral Economics of Brand Choice written by G. Foxall and published by Springer. This book was released on 2007-06-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Three Essays on the Competition Between National Brand and Private Label Food Products by : Eidan Apelbaum
Download or read book Three Essays on the Competition Between National Brand and Private Label Food Products written by Eidan Apelbaum and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays Over Kwantitatieve Marketing Modellen en Monte Carlo Integratie Methoden by : Rutger van Oest
Download or read book Essays Over Kwantitatieve Marketing Modellen en Monte Carlo Integratie Methoden written by Rutger van Oest and published by Rozenberg Publishers. This book was released on 2005 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior Analysis by : Donald A. Hantula
Download or read book Consumer Behavior Analysis written by Donald A. Hantula and published by Routledge. This book was released on 2014-01-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Book Synopsis Conference Proceedings Trends in Business Communication 2016 by : Timo Becker
Download or read book Conference Proceedings Trends in Business Communication 2016 written by Timo Becker and published by Springer. This book was released on 2017-02-07 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.
Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng
Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Book Synopsis Essays on Retailer Pricing by : Anil Kaul
Download or read book Essays on Retailer Pricing written by Anil Kaul and published by . This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Introduction to Consumer Behavior Analysis by : Gordon Foxall
Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Book Synopsis Selected Essays on Corporate Reputation and Social Media by : Markus Kick
Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Book Synopsis According to Kotler by : Philip Kotler
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
