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Essays On Product Placement
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Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Book Synopsis Advances in Advertising Research (Vol. IV) by : Sara Rosengren
Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Book Synopsis The Handbook of Applied Communication Research by : H. Dan O'Hair
Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Book Synopsis The Bulgari Connection by : Fay Weldon
Download or read book The Bulgari Connection written by Fay Weldon and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times
Download or read book Branded written by Alissa Quart and published by Basic Books. This book was released on 2008-12-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
Book Synopsis Product Placement in Hollywood Films by : Kerry Segrave
Download or read book Product Placement in Hollywood Films written by Kerry Segrave and published by McFarland. This book was released on 2014-11-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis I'll Be Your Mirror by : David Lazar
Download or read book I'll Be Your Mirror written by David Lazar and published by U of Nebraska Press. This book was released on 2017-11-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A collection of personal essays, pieces exploring the essay form, and aphorisms, I'll Be Your Mirror explores memory, pain, historical essayists, contemporary creative nonfiction, all in the distinct voice of premier essayist David Lazar"--
Book Synopsis Cambridge Academic English C1 Advanced Teacher's Book by : Matt Firth
Download or read book Cambridge Academic English C1 Advanced Teacher's Book written by Matt Firth and published by Cambridge University Press. This book was released on 2012-08-02 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cambridge Academic English is a three-level integrated skills course for higher education students at university or on foundation courses. Designed specifically for students preparing for university, this integrated skills course develops language and real academic skills essential for successful university studies across disciplines. With authentic lectures and seminars, language informed by the Cambridge Academic Corpus and Academic Word Lists, the course guarantees the English that students learn is up to date and relevant to them. The Teacher's Book provides extensive teacher support including teaching notes and additional photocopiable worksheets for the classroom.
Book Synopsis Essays on congruence theory in marketing by : Robér Rollin
Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Book Synopsis Slapstick & Superego: essays, rants & scathing social commentary by : tom waters
Download or read book Slapstick & Superego: essays, rants & scathing social commentary written by tom waters and published by Lulu.com. This book was released on 2010-01-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, columnist, freelance author and radio host Tom Waters unloads both barrels with his eighth collection and his first book comprised of nothing but high octane rants! No fluff, no filler, just controversial cringe comedy at it's finest. For first-time readers, Slapstick is the perfect introduction to Waters' bibliography. For those already initiated, it's a welcome addition. Slapstick & Superego aims for the funny bone, breaks it and keeps delivering.
Book Synopsis The Psychology of Entertainment Media by : L. J. Shrum
Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by Routledge. This book was released on 2012-04-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.
Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series
Book Synopsis Essay Collection Advancing Future Generations-Population Issues in Indonesia and Korea by : Getar Hati
Download or read book Essay Collection Advancing Future Generations-Population Issues in Indonesia and Korea written by Getar Hati and published by Universitas Indonesia Publishing. This book was released on with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay Collection Advancing Future Generations-Population Issues in Indonesia and Korea It is with great pride that I introduce the Essay Collection ‘Advancing Future Generations: Population Issues in Indonesia and Korea’, a product of the World Population Day Conference hosted by the Korea-Indonesia Connection (KIC) FISIP UI on 16–17 July 2024. This collection of 23 essays offers valuable insights into the pressing population challenges faced by both Indonesia and Korea, refl ecting the collaborative efforts of scholars and experts dedicated to shaping a better future. Social scientists, in particular, can study population issues in Indonesia and Korea by examining various demographic factors such as birth rates, migration patterns, and aging populations. Research in Korea may concentrate on issues associated with an aging population and declining birth rates, whereas research in Indonesia may concentrate on urbanization and regional disparities. By contrasting these cases, we can gain understanding of how cultural and policy issues infl uence population patterns and the wider effects they have on society. This book is an important outcome of the cooperation between the Korea Foundation and FISIP UI. I am confi dent that this book will serve as an important resource for academics, policymakers, and the broader community, inspiring continued dialogue and action on these vital issues.
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Book Synopsis Practical Argument by : Laurie G. Kirszner
Download or read book Practical Argument written by Laurie G. Kirszner and published by Macmillan. This book was released on 2011-05-16 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the best-selling authors of the most successful reader in America comes Practical Argument. No one writes for the introductory composition student like Kirszner and Mandell, and Practical Argument simplifies the study of argument. A straightforward, full-color, accessible introduction to argumentative writing, it employs an exercise-driven, thematically focused, step-by-step approach to get to the heart of what students need to understand argument. In clear, concise, no-nonsense language, Practical Argument focuses on basic principles of classical argument and introduces alternative methods of argumentation. Practical Argument forgoes the technical terminology that confuses students and instead explains concepts in understandable, everyday language, illustrating them with examples that are immediately relevant to students’ lives.
Book Synopsis Staged Properties in Early Modern English Drama by : Jonathan Gil Harris
Download or read book Staged Properties in Early Modern English Drama written by Jonathan Gil Harris and published by Cambridge University Press. This book was released on 2006-11-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays explores the material, economic and dramatic implications of stage properties in early modern English drama. The essays in this volume, written by a team of distinguished scholars in the field, offer valuable insights and historical evidence concerning the forms of production, circulation and exchange that brought such diverse properties as sacred garments, household furnishings, pawned objects, and even false beards onto the stage.
