Essays On Omnichannel Sale

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Essays on Omnichannel Sale

Author : Elnaz Jalilipour Alishah
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis Essays on Omnichannel Sale by : Elnaz Jalilipour Alishah

Download or read book Essays on Omnichannel Sale written by Elnaz Jalilipour Alishah and published by . This book was released on 2016 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dissertation, we study three problems related to omnichannel sale. In the first two chapters, we study omnichannel fulfillment where a retailer can use either the online or the offline channel to back up the other one by fulfilling its demand, because of stockout or low inventory availability. In the last chapter, we study an incentive problem where sales agents compete for a common customer base. This problem is loosely related to similar problems in omnichannel sales – when an online order is filled by an offline store, or vice versa, how should sales credit be shared? In the first chapter, we study store fulfillment strategy of an omnichannel retailer that would like to leverage its established offline retail channel infrastructure to capture online sales after stockout. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. The offline store can fulfill online demand at an additional handling and fulfillment cost, k, but not vice versa. We characterize the optimal rationing policy which determines whether online demand should be fulfilled or not given the remaining time and inventory. Due to the challenges of implementing the optimal policy, we further propose two simple and effective heuristics. We also show that integrating the rationing policy into retailer’s higher-level inventory stocking and supply chain design decisions can have a significant impact on the retailer’s inventory level and profitability. As a result, we propose an integrated policy, where the retailer builds separate inventory stocks for each channel but can use the offline inventory to back up online sales, subject to a rationing heuristic. In the second chapter, we study discounted home delivery strategy of an omnichannel retailer that would like to leverage its online channel to help with offline sales when offline store has limited inventory. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. Store has option to offer customers discount d to incentivize them to accept home delivery of item rather than taking an inventory unit from the store. We assume customers are heterogeneous in their discount sensitivity, ranging from price sensitive to leadtime sensitive. We characterize the optimal dynamic discounting policy which determines at any point in season whether the offline store should offer discount or not, and if yes, the optimal discount level. Again, due to the challenges of implementing the optimal policy, we propose two simple and effective heuristics. We conduct an extensive numerical study and find that retailers can considerably benefit from discounted home delivery policy. In the last chapter, we study sales agent’s competition for a common customer base when sales agents are heavily paid by commission. We assume agents can affect customers perceived service quality through their service time. We build a simple model that captures agents time and quality trade off while competing for a common customer base. We assume that the agent’s service time can increase sales probability, but the agents incur cost for their effort. We show that agent’s speed up in the decentralized setting, in comparison to the central solution, which results in lower expected sale for the system. We suggest financial, operational, and informational tools that can align agent’s incentive with that of the service provider’s.

Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Essays on E-Commerce and Omnichannel Retail Operations

Author : Aravind Govindarajan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Essays on E-Commerce and Omnichannel Retail Operations by : Aravind Govindarajan

Download or read book Essays on E-Commerce and Omnichannel Retail Operations written by Aravind Govindarajan and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Omnichannel Retailing

Author : Wojciech Piotrowicz
Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Omnichannel Operations Management

Author : Fei Gao
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis Omnichannel Operations Management by : Fei Gao

Download or read book Omnichannel Operations Management written by Fei Gao and published by . This book was released on 2017 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation studies how a firm could effectively make use of different selling channels to provide consumers with a seamless shopping experience. In the three essays, by analyzing stylized models where firms operates both online and offline channels and consumers strategically make channel choices, we examine the impacts of different types of omnichannel strategies in different industries. In the first essay, we focus on a specific omnichannel fulfillment strategy, i.e., buy-online-and-pick-up-in-store (BOPS). We find it may not be profitable to implement BOPS on products that sell well in stores. We also consider a decentralized retail system where store and online channels are managed separately, and find it is rarely efficient to allocate all BOPS revenue to a single channel. In the second essay, we study how retailers can effectively deliver product and inventory information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Specifically, we consider three information mechanisms: physical showrooms, virtual showrooms, and availability information. Our main result is that these information mechanisms may sometimes change customers' channel choice in a way such that total product returns increase and total retail profit decreases. In the third essay, we look at the restaurant industry. Specifically, we study the impacts of different self-order technologies on service operations. Online technology, through websites and mobile apps, allows customers to order and pay before coming to the store; offline technology, such as self-service kiosks, allows store customers to place orders without interacting with a human employee. We develop a stylized queueing model and study the impacts of self-order technologies on customer demand, employment levels, and restaurant profits. We find there could be a win-win-win situation, where everyone in the market, i.e., consumers (including those who do not use the technology), workers and the firm, could benefit from the implementation of the self-order technologies.

Omni-Channel Retailing and Its Requirements in the Supply Chain

Author : Carina Sauter
Publisher : GRIN Verlag
ISBN 13 : 3668118493
Total Pages : 93 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Omni-Channel Retailing and Its Requirements in the Supply Chain by : Carina Sauter

Download or read book Omni-Channel Retailing and Its Requirements in the Supply Chain written by Carina Sauter and published by GRIN Verlag. This book was released on 2015-12-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,1, IE Business School, Madrid, course: Production & Supply Chain Management, language: English, abstract: This thesis is a description of the state of the art of the Omnichannel retail strategy with a focus on the changes necessary in supply chain design. Its purpose is to provide a comprehensive overview on omnichannel retailing that can serve as a first source of information for companies thinking about adapting this strategy. There is no single external source that combines the description of omnichannel retailing with details of how to implement this strategy yet, so this thesis makes it significantly easier for retailers to familiarize with the topic and get impulses for further research. The introduction shows the developments that led to the strategic move, which eases understanding the concept and its purpose. The thesis finds that technological innovations, changing shopping behavior, increasing expectations, and intensifying online competition were the major drivers affecting this shift. It continues to describe the common omnichannel initiatives before it gets into more detail on what supply chain and logistics changes are necessary to support them. First, it shows that the application of RFID technology and IT platforms creates an end-to-end transparent supply chain, which delivers the core capability to pursue this strategy: complete inventory visibility. Second, the solutions to improve fulfillment speed are presented. Both upgrades in order processing inside the warehouse and innovative last mile solutions are discussed in detail. Describing the benefits of omnichannel retailing, the paper shows that it perfectly meets the requirements of today’s retailers. Not only does the strategy improve profitability and productivity, it also helps them meet expectations, learn more about their customers and use this knowledge to sustainably compete in the market. It also finds that there are significant challenges to overcome before reaping these benefits. Large investments and added complexity need to be faced during setup and a non-aligned organization and the inability to engage employees are major problems during execution. As the retail environment evolves at a rapid pace, the paper finally presents strategies for companies that have fully developed omnichannel capabilities. These ensure that retailers can also compete once omnichannel is the new normal.

Omni-Channel Retail and the Supply Chain

Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264440
Total Pages : 173 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Omni-Channel Retail and the Supply Chain by : Paul Myerson

Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

The Customer Journey in Omnichannel Retail. An exploratory requirements analysis for a customer journey modelling and analysis tool

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Author : Marie Klose
Publisher : GRIN Verlag
ISBN 13 : 3668888744
Total Pages : 183 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis The Customer Journey in Omnichannel Retail. An exploratory requirements analysis for a customer journey modelling and analysis tool by : Marie Klose

Download or read book The Customer Journey in Omnichannel Retail. An exploratory requirements analysis for a customer journey modelling and analysis tool written by Marie Klose and published by GRIN Verlag. This book was released on 2019-03-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, , language: English, abstract: The customer journey is a central topic for all retailers to consider to be able to successfully manage customer experience and to thereby ensure the survival of a business. Hence, managing and influencing customer journeys has been of importance since the emergence of retailing. However, to successfully manage customer journeys has become increasingly complex with the development of omnichannel retail. Classical techniques to analyze and influence customer journeys are insufficient for today’s customers who are seamlessly using multiple devices and switching between different channels during their purchase journey while expecting a uniform and personalized customer experience. This research paper studies the topic of customer journey analysis in omnichannel retail and discusses which requirements need to be fulfilled to successfully model, analyze and influence the respective customer journeys. By conducting a systematic literature review it was proven that a tool is needed to model and analyze individual customer journeys in omnichannel retail in real-time, making use of online and offline customer data. Through the method of semi-structured interviews, requirements that are related to developing and deploying such a tool were collected in an exploratory way. This is from scientific importance as until now few research has addressed the topic of ways to model and analyze customer journeys in omnichannel retail. Additionally, with rising customer expectations and an increased competition between retailers, the importance of successfully managing customer journeys is indispensable in retailing. The findings of this paper imply a high probability of an increasing need to deploy a customer journey modelling and analysis tool by omnichannel retailers. However, further in-depth analysis and specification of characteristics that this tool requires to fulfill are needed to successfully develop it.

Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

Download Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry PDF Online Free

Author : Insa Schniedermeier
Publisher : GRIN Verlag
ISBN 13 : 3668490805
Total Pages : 113 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry by : Insa Schniedermeier

Download or read book Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry written by Insa Schniedermeier and published by GRIN Verlag. This book was released on 2017-07-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Cologne University of Applied Sciences, language: English, abstract: The digital revolution has led to undisputable and irreversible changes in the way we experience everyday life. This applies especially to our shopping experiences. With the increasing number of sales channels and omnipresent, easy-to-reach information, people have grown to be the best informed customers who have ever existed. To accommodate these changes in the business context, companies have to change their traditional push-based, brand-centric view to one recognizing and catering to an economy of connected experiences that are equally owned by company and customer. This integrated brand experience is referred to as omnichannel experience. Omnichannel marketing means that companies now need to provide a seamless shopping experience across channels, allowing their customers to switch between devices and the physical preference whenever and however they like. This work raised the hypothesis that today, many premium fashion companies are still struggling to offer seamless and engaging omnichannel experiences, because they lack a holistic measurement framework including future-oriented KPIs – due to legacy systems and departments’ silo perspectives. The contribution to this article is twofold. First, it consists of a review of existing literature on the subject. Second, to leverage the significance and implication of this current topic, interviews with seven leading industry experts were conducted. The gained insights were interwoven with the thesis’ literature review and support the work’s findings and statements. About the author: Insa Schniedermeier is a Senior Associate Marketing Strategy & Analysis based out of Sapient Nitro’s Cologne office. She has worked within different industries with focus on consumer goods and retail, developing digital experience strategies for Fortune 500/ DAX 30 companies. Insa’s breadth of experience includes customer, market and trend research, (digital) strategy development, and project and product management.

Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

Author : Insa Schniedermeier
Publisher : GRIN Verlag
ISBN 13 : 3668490805
Total Pages : 113 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry by : Insa Schniedermeier

Omnichannel Retail

Author : Tim Mason
Publisher : Kogan Page Publishers
ISBN 13 : 0749484470
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Omnichannel Retail by : Tim Mason

Download or read book Omnichannel Retail written by Tim Mason and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Omni-Channel Retail and Supply Chain

Author : Paul Myerson
Publisher :
ISBN 13 : 9780367641986
Total Pages : pages
Book Rating : 4.6/5 (419 download)

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Book Synopsis Omni-Channel Retail and Supply Chain by : Paul Myerson

Download or read book Omni-Channel Retail and Supply Chain written by Paul Myerson and published by . This book was released on 2020-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The days of going to the local department store to buy a television, view the options available and make a purchase, now seem "quaint." The emergence of the internet, smart phones, social media and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store, online via websites, and mobile apps. This process puts the supply chain "front and center" as consumers are increasingly demanding and browse, buy and return goods through various channels and not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable, requires real-time, visibility of inventory across the supply chain and a single view of the consumer as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 Pandemic has accelerated this omni-channel retail trend as consumers need even more ways to order and additional options for last mile delivery such as curbside pickup. Covid19 has exposed the lack of flexibility and readiness resulting in shortages of everything from toilet paper and meats to "PPE" (personal protective equipment) and ventilators due to a variety of capacity and inventory allocation issues. It has been a real-life example of the "bullwhip effect" in action where variability at the consumer end of the supply chain results in increased variability as you go upstream towards distributors, manufacturers and suppliers creating shortages, mis-allocation and increase costs. No longer can a manufacturer, distributor or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now they must anticipate the various purchase and delivery items, while at the same time minimize costs. To do this is no easy task, requiring a Lean, agile and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage"--

OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy

Author : Shady Ramadan
Publisher :
ISBN 13 : 9781542658003
Total Pages : 66 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy by : Shady Ramadan

Download or read book OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy written by Shady Ramadan and published by . This book was released on 2017-01-21 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover....Change in Consumer BehaviorWhy Omnichannel Marketing?The Evolution of Omnichannel MarketingStepping into OmnichannelOrganize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategiesOmnichannel Transformation StrategyStart Implementing Omnichannel MarketingLearn how you can implement re-marketing strategies and make the experience more personalized for your customers.Omnichannel marketing case studiesAs a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.

OmniChannel Marketing: the Roadmap to Create and Implement Omnichannel Strategy for Your Business

Author : Shady Ramadan
Publisher :
ISBN 13 : 9781520268149
Total Pages : 66 pages
Book Rating : 4.2/5 (681 download)

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Book Synopsis OmniChannel Marketing: the Roadmap to Create and Implement Omnichannel Strategy for Your Business by : Shady Ramadan

Download or read book OmniChannel Marketing: the Roadmap to Create and Implement Omnichannel Strategy for Your Business written by Shady Ramadan and published by . This book was released on 2017-01-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover.... Change in Consumer Behavior Why Omnichannel Marketing? The Evolution of Omnichannel Marketing Stepping into Omnichannel Organize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategies Omnichannel Transformation Strategy Start Implementing Omnichannel Marketing Learn how you can implement re-marketing strategies and make the experience more personalized for your customers. Omnichannel marketing case studies As a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies

Start Implementing OmniChannel Marketing

Author : Loura Reister
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Start Implementing OmniChannel Marketing by : Loura Reister

Download or read book Start Implementing OmniChannel Marketing written by Loura Reister and published by . This book was released on 2021-08-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omnichannel is a cross-channel content strategy used to improve the customer experience and drive better relationships across all possible channels and touchpoints. This book is a guide on how to progress your OmniChannel and implement an OmniChannel strategy. In this guidance, you will know about: - Change in Consumer Behavior - Why Omnichannel Marketing? - The Evolution of Omnichannel Marketing - Stepping into Omnichannel - Omnichannel Transformation Strategy - Start Implementing Omnichannel Marketing - Learn how you can implement re-marketing strategies and make the experience more personalized for your customers. - Omnichannel marketing case studies

Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Omnichannel in the Digital Age

Author : Samantha Celeste Gibson
Publisher :
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4.:/5 (126 download)

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Book Synopsis Omnichannel in the Digital Age by : Samantha Celeste Gibson

Download or read book Omnichannel in the Digital Age written by Samantha Celeste Gibson and published by . This book was released on 2021 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omnichannel for retail organizations has grown significantly over the recent decade. Retailers are challenged to find ways to connect with tech-savvy consumers and encourage repeat visits and positive word-of-mouth referrals. The digital decade has introduced many purchase and communication options such as buy online and ship to consumer or buy online and ship to store, along with social media interactions, and the integration of all these channels creates a need for a more seamless transaction to the customer. The Covid-19 crisis has certainly revealed the advantages of omnichannel, especially in its capacity to satisfy customer needs for flexible but also reliable shopping experiences when the inability to physically shop was limited by the virus and the ability to shop online with delivery increased. The challenge for retailers today is that the greater the channel options, the more the complex the store environment. Retail stimuli, such as price, store atmosphere, service quality, and product assortments are as important as the integrated channel synergies. A clean store with great service, competitive attractive prices, and optimal product assortments remains top priority as does the need to integrate seamless transactions and channel options. Essay 1 will focus on ensuring a seamless customer journey, both offline and online, to assure supplier and retailer relationships, including measuring how successfully the brick-and-mortar supports the online sales component. One retail industry that is experiencing challenges with customer trips is convenience stores. Convenience stores have been slow to respond to the digital decade. Research on the convenience store industry from a consumer perspective has been lacking. Essay 2 applies the theoretical model developed in Essay 1 to customers of convenience stores. The intention of the empirical study is to explain the convenience store consumers’ behaviors and experiences and to determine if hedonic needs will outweigh utilitarian needs to help improve revisit intentions. In addition, customer insights into the convenience store environment will help convenience retail practitioners better understand the relationship among customer preferences, hedonic or utilitarian experiences, satisfaction, and revisit intentions. The convenience store industry, with limited capital, must appreciate what channel options will supply them the highest return on investment. The industries takeovers have led to many different information technology systems that are difficult to integrate and are aging. By applying the conceptual model developed in Essay 1 to the convenience store industry one can confirm through rigorous analysis of customer preferences in convenience stores if customers are more hedonic-oriented versus utilitarianoriented and what elements in the store may add or detract from the overall customer satisfaction and revisit intentions. Customers in convenience stores are not returning; could the issue be the stimuli in the store is leading to decreased visits? Will certain stimuli such as omnichannel help with more of a hedonic customer experience to enhance satisfaction and revisit intentions? Focusing on in-store stimuli, such as price, product assortment, service quality, and store atmosphere (overall cleanliness and food cleanliness), combined with a digital platform that supports synergistic digital omnichannel options, this research uncovers the customer profile of a convenience store and the needed changes the retail industry needs to overcome their apocalypse.