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Essays On Consumer Behavior And Analytics
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Book Synopsis Consumer Research by : Morris B. Holbrook
Download or read book Consumer Research written by Morris B. Holbrook and published by SAGE. This book was released on 1995-06-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Book Synopsis Essays on Consumer Behavior and Demand Analysis by : Xiaohua Yu
Download or read book Essays on Consumer Behavior and Demand Analysis written by Xiaohua Yu and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays in Empirical Analysis of Consumer Behavior and Its Impact on Retailer's Optimal Strategies by : Priscilla Yung Medeiros
Download or read book Essays in Empirical Analysis of Consumer Behavior and Its Impact on Retailer's Optimal Strategies written by Priscilla Yung Medeiros and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Book Synopsis Consumer Behavior by : Morris B Holbrook
Download or read book Consumer Behavior written by Morris B Holbrook and published by . This book was released on 2024-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Consumer Behavior and Macroeconomics by : Pawel Dyczewski
Download or read book Essays on Consumer Behavior and Macroeconomics written by Pawel Dyczewski and published by . This book was released on 2002 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on the Interactions of Consumer Behavior and Firm Strategy in Multi-channel Environments by : Bin Li
Download or read book Essays on the Interactions of Consumer Behavior and Firm Strategy in Multi-channel Environments written by Bin Li and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing popularity of the online channel, both consumers and firms are engaging in more and more multi-channel activities. On the one hand, consumers can integrate information from searches on both online and offline channels, and then decide on the best channel to buy from. On the other hand, firms need to consider consumer behavior in different channels in their strategy design. As a result, cross-channel interactions between consumer behavior and firm strategy can be within the same channel or across different channels. While the within-channel interaction has been studied extensively in the previous literature, there is much less research on the cross-channel interaction. In my dissertation, I add to the understanding of consumer behavior and firm strategy in the multi-channel environment by empirically analyzing their cross-channel interactions. This dissertation consists of three separate but related essays. The first answers the question: How does consumer behavior affect optimal product portfolio strategies in online versus offline channels? I develop an empirical model to simultaneously identify the cannibalization effect (within a brand) and the competition effect (between different brands) in different retail channels. I further examine how these effects are affected by consumer preferences. The second essay answers the question: How does a firm’s offline strategy affect consumer online behavior? I use a natural experiment to examine how the awareness and convenience effects from opening new retail stores affect the online search. The final essay answers the question: How does online banking affect entry/exit of offline bank branches? I develop and estimate a dynamic entry/exit model examining the relationship between technological advances and market structure evolution. My counterfactual analysis shows that the asymmetric reduction in operating costs is the most significant factor driving recent changes in the U.S. banking industry, followed by increased entry costs and increased deposits for large banks due to greater online presence. My findings provide important implications for firms engaging in multi-channel activities.
Book Synopsis Consumer Behaviour and Analytics by : Andrew Smith
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Routledge. This book was released on 2019-08-13 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.
Book Synopsis Essays in Consumer Behavior by : Tatiana Mercier Querido Farina
Download or read book Essays in Consumer Behavior written by Tatiana Mercier Querido Farina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Consumer Behavior in Digital and Sustainable Marketing Environments by : Tobias! Hinze
Download or read book Essays on Consumer Behavior in Digital and Sustainable Marketing Environments written by Tobias! Hinze and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Value written by Morris Holbrook and published by Routledge. This book was released on 2002-03-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Book Synopsis Essays on Consumer Behavior by : Joseph Lajos
Download or read book Essays on Consumer Behavior written by Joseph Lajos and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Consumer Search, Dynamic Competition and Regulation by : Alexei Parakhonyak
Download or read book Essays on Consumer Search, Dynamic Competition and Regulation written by Alexei Parakhonyak and published by Rozenberg Publishers. This book was released on 2010 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Consumer Behavior by : Julia Marie Stehmann
Download or read book Essays on Consumer Behavior written by Julia Marie Stehmann and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Three Essays in Consumer Behavior by : Yisong Li
Download or read book Three Essays in Consumer Behavior written by Yisong Li and published by . This book was released on 2001 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays in the Theory and Measurement of Consumer Behaviour: In Honour of Sir Richard Stone by : Angus Deaton
Download or read book Essays in the Theory and Measurement of Consumer Behaviour: In Honour of Sir Richard Stone written by Angus Deaton and published by Cambridge University Press. This book was released on 2008-07-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Angus Deaton, winner of the 2015 Nobel Memorial Prize in Economic Sciences, this volume features early work on the theory and measurement of consumer behaviour. Featuring contributions from leading economists such as Anthony Atkinson, Nicholas Stern, John Muellbauer and Deaton himself, the book offers papers on a wide range of topics. Topics covered range from theory to econometrics, from Engel curves to labour supply and fertility, and from consumer demand in England to consumer behaviour in the USSR. These papers were written and collected for this volume to honour Sir Richard Stone on the occasion of his retirement from his chair at the University of Cambridge.
Book Synopsis Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing by : Jianqing Zheng (Ph. D.)
Download or read book Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing written by Jianqing Zheng (Ph. D.) and published by . This book was released on 2020 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern consumers are living in a digital environment overloaded with information (Lee and Lee 2004). Due to their limited information processing capacity, consumers are exhibiting very low reading and processing depths of online information (e.g. superficially reading only titles or the first few sentences of news articles and user-generate contents). This new behavioral pattern inspires my dissertation to investigate novel consumer behavior phenomenon and develop organic theories situated in the digital environment with superficial information processing. In essay 1, I explore how sharing via WOM shapes the self-concept with a specific focus on consumer subjective knowledge. We posit that sharing WOM content shapes the self-concept leading sharers to inflate their subjective knowledge related to their shared content, and we test internalized self-presentation as an explanation of this effect. Specifically, we posit that sharing digital content involves public self-presentation which signals expertise, and that as sharers internalize this behavior, they accordingly alter their self-concepts, leading to increased subjective knowledge of the shared content. Six studies provide correlational (study 1) and casual (study 2) evidence for this phenomenon, and examine the internalized self-presentation mechanism by varying the degree of self-presentation in the digital sharing process, including salience of self-presentation (study 3), freedom of sharing (study 4a) and interaction expectancy with audience (study 4b). Finally study 5 examines a downstream consequence of this effect: more risky financial decision making. In essay 2, I explore how a novel type of information during the consumer online decision journey, “mere simultaneous presence”, which refers to information about other consumers who are shopping synchronously, (e.g. “129 people are shopping for hotels in San Francisco on Expedia right now”), affects consumers’ decision-making. We propose that the mere simultaneous presence of others leads to more polarized product evaluations, causing decreased decision difficulty. In contrast to previous scarcity research, we hypothesize that this effect is independent of scarcity perceptions and instead caused by more elaborated processing towards the product options, which is facilitated by a “shared attention” state (Shteynberg 2015) with other consumers. Six studies explore the basic effect and provide evidence for the underlying shared decision process in multiple online decision settings
