Essays On Congruence Theory In Marketing

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Essays on congruence theory in marketing

Author : Robér Rollin
Publisher : Springer Nature
ISBN 13 : 3658393645
Total Pages : 177 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Essays on congruence theory in marketing by : Robér Rollin

Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

Congruency, Expectations and Consumer Behavior in Digital Environments

Author : Frederic Nimmermann
Publisher : Springer Nature
ISBN 13 : 3658284218
Total Pages : 213 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Congruency, Expectations and Consumer Behavior in Digital Environments by : Frederic Nimmermann

Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

New Essays in Marketing Theory

Author : George Fisk
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis New Essays in Marketing Theory by : George Fisk

Download or read book New Essays in Marketing Theory written by George Fisk and published by . This book was released on 1971 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index 449-460 pp.

Personality Congruence Effect in Marketing Communication

Author : Zhefan Chen
Publisher :
ISBN 13 :
Total Pages : 53 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis Personality Congruence Effect in Marketing Communication by : Zhefan Chen

Download or read book Personality Congruence Effect in Marketing Communication written by Zhefan Chen and published by . This book was released on 2015 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research examines whether the congruence of various forms of personality – consumer personality, brand personality and media personality – will increase consumers’ positive attitude towards a brand in the context of marketing communications (e.g., advertisement). The article uses the SEM approach to introduce an overall model, which reveals and explains the mechanism of how various types of personality can form a synergy and therefore determine consumers’ attitudes towards a brand. The results have clear economic significance and suggest that brand managers should view brand personality in a more comprehensive way and increase the congruence of various types of personality in brands’ advertisement campaigns.

Essays on Purchasing and Supply Management

Author : Daniel Kern
Publisher : Springer Science & Business Media
ISBN 13 : 3834962279
Total Pages : 150 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Essays on Purchasing and Supply Management by : Daniel Kern

Download or read book Essays on Purchasing and Supply Management written by Daniel Kern and published by Springer Science & Business Media. This book was released on 2011-04-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Kern provides an answer on how to implement the theoretical concepts into day-to-day business of multinational corporations through the empirical validation of SCM models and in-depth casestudies. The four essays cover research on inter-firm collaboration, supply risk management, purchasing competences and research on measuring and benchmarking SCM efforts.

Customer Engagement Marketing

Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Drivers of User Engagement in Influencer Branding

Author : Tanja Fink
Publisher : Springer Nature
ISBN 13 : 3658346515
Total Pages : 237 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers of User Engagement in Influencer Branding by : Tanja Fink

Download or read book Drivers of User Engagement in Influencer Branding written by Tanja Fink and published by Springer Nature. This book was released on 2021-08-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.

Dissertation Abstracts International

Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-07 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Trust, Ethnicity, and Identity

Author : Janet T. Landa
Publisher : University of Michigan Press
ISBN 13 : 9780472103614
Total Pages : 248 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Trust, Ethnicity, and Identity by : Janet T. Landa

Download or read book Trust, Ethnicity, and Identity written by Janet T. Landa and published by University of Michigan Press. This book was released on 1994 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ethnic kin-based trading networks can rely on trust when a well-developed framework of contract laws is missing

Researching and Analysing Business

Author : Pantea Foroudi
Publisher : Taylor & Francis
ISBN 13 : 1003803164
Total Pages : 456 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Researching and Analysing Business by : Pantea Foroudi

Download or read book Researching and Analysing Business written by Pantea Foroudi and published by Taylor & Francis. This book was released on 2023-12-14 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides.

A Psychological Approach to Entrepreneurship

Author : Dean A. Shepherd
Publisher : Edward Elgar Publishing
ISBN 13 : 1783479809
Total Pages : 621 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis A Psychological Approach to Entrepreneurship by : Dean A. Shepherd

Download or read book A Psychological Approach to Entrepreneurship written by Dean A. Shepherd and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: øWithin an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fasci

Contemporary Sport Marketing

Author : James J. Zhang
Publisher : Routledge
ISBN 13 : 1351967339
Total Pages : 263 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Contemporary Sport Marketing by : James J. Zhang

Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Routledge. This book was released on 2017-02-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Financial Communications

Author : S. Wang
Publisher : Springer
ISBN 13 : 113735187X
Total Pages : 316 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Financial Communications by : S. Wang

Download or read book Financial Communications written by S. Wang and published by Springer. This book was released on 2013-12-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 179989181X
Total Pages : 347 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Sociological Theory, Values, and Sociocultural Change

Author : Harriet Martineau
Publisher : Routledge
ISBN 13 : 135148897X
Total Pages : 344 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Sociological Theory, Values, and Sociocultural Change by : Harriet Martineau

Download or read book Sociological Theory, Values, and Sociocultural Change written by Harriet Martineau and published by Routledge. This book was released on 2017-07-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together some of the biggest names in the field of sociology to celebrate the work of Pitirim A. Sorokin, professor and founder of the department of sociology at Harvard University. Sorokin, a past president of the American Sociological Association, was a pioneer in many fields of research, including sociological theory, social philosophy, methodology, and sociology of science, law, art, and knowledge. Edward A. Tiryakian's updated introduction examines major factors, inside and outside sociology, that have led to new appreciation of Sorokin's contributions and scholarship, and demonstrates their continued relevance. This new edition also includes an updated bibliography of works by and about Sorokin.The volume includes Arthur K. Davis, who describes Sorokin's importance as a teacher in the Socratic tradition. Talcott Parsons examines internal differentiation in Christianity in its historical Western development. Thomas O'Dea deals with the institutionalization of religious values. Walter Firey examines how actors relate their conception of a distant future to their present behavior. Florence Kluckhohn focuses upon the problem of cultural variations within a social system. Robert K. Merton and Elinor Barber examine the sociological aspect of ambivalence. Bernard Barber considers the American business's efforts to institutionalize professionalism.Other contributors include Charles P. Loomis, Wilbert E. Moore, Georges Gurvitch, Marion J. Levy, Jr., Nicholas S. Timasheff, Carle Zimmerman, and Logan Wilson. This volume is an essential collection of essays concerning the work of one of the most prominent thinkers in twentieth-century sociology.

Sociological Theory, Values, and Sociocultural Change

Author : Edward A. Tiryakian
Publisher : Routledge
ISBN 13 : 1351488988
Total Pages : 344 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Sociological Theory, Values, and Sociocultural Change by : Edward A. Tiryakian

Download or read book Sociological Theory, Values, and Sociocultural Change written by Edward A. Tiryakian and published by Routledge. This book was released on 2017-07-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together some of the biggest names in the field of sociology to celebrate the work of Pitirim A. Sorokin, professor and founder of the department of sociology at Harvard University. Sorokin, a past president of the American Sociological Association, was a pioneer in many fields of research, including sociological theory, social philosophy, methodology, and sociology of science, law, art, and knowledge. Edward A. Tiryakian's updated introduction examines major factors, inside and outside sociology, that have led to new appreciation of Sorokin's contributions and scholarship, and demonstrates their continued relevance. This new edition also includes an updated bibliography of works by and about Sorokin.The volume includes Arthur K. Davis, who describes Sorokin's importance as a teacher in the Socratic tradition. Talcott Parsons examines internal differentiation in Christianity in its historical Western development. Thomas O'Dea deals with the institutionalization of religious values. Walter Firey examines how actors relate their conception of a distant future to their present behavior. Florence Kluckhohn focuses upon the problem of cultural variations within a social system. Robert K. Merton and Elinor Barber examine the sociological aspect of ambivalence. Bernard Barber considers the American business's efforts to institutionalize professionalism.Other contributors include Charles P. Loomis, Wilbert E. Moore, Georges Gurvitch, Marion J. Levy, Jr., Nicholas S. Timasheff, Carle Zimmerman, and Logan Wilson. This volume is an essential collection of essays concerning the work of one of the most prominent thinkers in twentieth-century sociology.