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Author : Jens Förderer
Publisher :
ISBN 13 : 9783791053714
Total Pages : 200 pages
Book Rating : 4.0/5 (537 download)
Download or read book Erfolgsmodell Digitale Plattformen written by Jens Förderer and published by . This book was released on 2022-01-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jens Förderer
Publisher : Schäffer-Poeschel
ISBN 13 : 3791053736
Total Pages : 200 pages
Book Rating : 4.7/5 (91 download)
Download or read book Erfolgsmodell Digitale Plattformen written by Jens Förderer and published by Schäffer-Poeschel . This book was released on 2022-01-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple, Microsoft, Amazon, Google und Facebook: Digitale Plattform-Geschäftsmodelle haben die Welt erobert. Plattform-Geschäftsmodelle sind aus unternehmerischer Perspektive genial – jedoch gleichermaßen riskant. Auch wenn Unternehmen in ungeahnte Größen wachsen können, so sind die Erfolge der BigTech die Ausnahmen. Viele Plattformen scheitern daran, genügend Marktakteure für die Plattform zu gewinnen. Und für viele Gründerinnen und Unternehmer ist unklar, wie sie Plattformen erfolgreich aufbauen können. Das Buch bietet einen Werkzeugkasten an Strategien und Taktiken, der hilft, Plattform-Geschäftsmodelle zu verstehen und erfolgreich umzusetzen. Auf wissenschaftlich fundierter Basis werden Gründern und Unternehmerinnen konkrete Empfehlungen anwendungsorientiert an die Hand gegeben.
Author : Michael Jaekel
Publisher : Springer-Verlag
ISBN 13 : 3658191783
Total Pages : 312 pages
Book Rating : 4.6/5 (581 download)
Download or read book Die Macht der digitalen Plattformen written by Michael Jaekel and published by Springer-Verlag. This book was released on 2017-11-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch bietet eine Einführung in die komplexe Welt digitaler Plattformen, ihr Wesen wird verständlich vermittelt und an Praxisbeispielen aufgezeigt. Damit beleuchtet der Autor ein charakterisierendes Kernelement der Digitalisierung. Ein besseres Verständnis für das Wesen und die Macht digitaler Plattformen ist dringend notwendig, denn digitale Plattformen spielen zunehmend eine strategische Rolle in allen Wirtschafts- und Lebensbereichen. Der Autor erläutert die Kernbausteine und die inneren Mechanismen digitaler Plattformen. Hinzu kommen Anregungen und Prinzipien für das Design digitaler Plattform-Ökosysteme.
Author : Daniel Beverungen
Publisher : Springer-Verlag
ISBN 13 : 3662681161
Total Pages : 140 pages
Book Rating : 4.6/5 (626 download)
Download or read book Digitale Plattformen im industriellen Mittelstand written by Daniel Beverungen and published by Springer-Verlag. This book was released on 2024-05-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch stellt neue Strategien, Methoden und Umsetzungsbeispiele vor, mit denen digitale Plattformen zur Realisierung erfolgreicher Geschäftsstrategien im industriellen Mittelstand eingesetzt werden. Digitale Plattformen sind Erfolgsgaranten für viele Weltmarktführer im Konsumgüterbereich. Aber auch der industrielle Mittelstand kann mit ihrer Hilfe neue Geschäftsfelder erschließen und Wettbewerbsvorteile realisieren. In diesem Band zeigen wir auf, warum sich produzierende Unternehmen schon heute in diesem Wettbewerbsumfeld positionieren müssen und welche strategischen Handlungsoptionen existieren. Ein strukturierter Transformationspfad zeigt, wie der industrielle Mittelstand über die Etablierung digitaler Dienstleistungen den Sprung in die Plattformökonomie schaffen kann. Innovative Methoden und Werkzeuge bieten konkrete Hilfestellung, um diesen Transformationsprozess strategisch zu planen und umzusetzen. Zwei ausgewählte Praxisbeispiele zeigen schließlich auf, wie der Einstieg in die Plattformökonomie erfolgreich gelingt.
Author : Christoph Lattemann
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme written by Christoph Lattemann and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Harwardt
Publisher : Springer Gabler
ISBN 13 : 9783658394097
Total Pages : 0 pages
Book Rating : 4.3/5 (94 download)
Download or read book Digitale Plattformen und Marktplätze written by Mark Harwardt and published by Springer Gabler. This book was released on 2023-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch gibt einen kompakten Überblick über digitale Plattformen und digitale Marktplätze als Spezialform plattformbasierter Geschäftsmodelle. Die Autoren erläutern zentrale Charakteristika und Funktionalitäten digitaler Plattformen und zeigen verschiedene Wege in die Plattformökonomie auf. Sie beschreiben dabei Herausforderungen und Risiken sowie Erfolgsfaktoren und Strategien. Schließlich werden Marktplätze als konkrete Ausprägung digitaler Plattformen näher vorgestellt. Ausgewählte Praktiker berichten von ihren Erfahrungen mit dem Aufbau von Marktplätzen und reflektieren kritisch Herausforderungen sowie Lösungsansätze. Das Buch fasst den aktuellen Forschungsstand zusammen, ergänzt ihn um praktische Anwendungen und Erfahrungen und liefert somit vor allem Praktikern eine fundierte Einführung in die Thematik. Der Inhalt Plattformbasierte Geschäftsmodelle Charakteristika digitaler Plattformen Wege in die Plattformökonomie Marktplätze als Erfolgsbeispiel Marktplätze: Stimmen aus der Praxis Die Autoren Prof. Dr. Mark Harwardt ist Professor für Handel, E-Commerce und Marketing an der Hochschule für angewandtes Management. Seine Forschungsschwerpunkte sind Themen rund um digitale Transformation, digitale Technologien und E-Commerce. Prof. Dr. Vanessa Haselhoff ist Professorin für Betriebswirtschaftslehre an der Hochschule für angewandtes Management. Sie gründete das Institut für Marketingberatung GmbH Dortmund und ist als Geschäftsführerin und Beraterin tätig.
Author : Till Proeger
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (117 download)
Download or read book Digitale Plattformen im Handwerk - eine Analyse von MyHammer und ProvenExpert written by Till Proeger and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Entwicklung der Plattformökonomie ist ein zentraler Bestandteil der Digitalisierung der Kunden-Unternehmen-Beziehung, die Gesellschaft und Betriebe gleichermaßen erfasst. Im Handwerk haben sich eine Vielzahl an Plattformangeboten etabliert, die eine zunehmend stärkere Rolle für die Betriebe spielen und deren Relevanz für die Kundenseite in Zukunft Anpassungsbedarfe auf Betriebsseite auslösen wird. Gleichwohl ist der Forschungsstand zu digitalen Plattformen im Handwerk noch begrenzt. Diese Studie adressiert diese Forschungslücke und untersucht die Nutzungsmuster von Handwerksbetrieben auf zwei Plattformen: der Vermittlungsplattform MyHammer sowie der Bewertungsplattform ProvenExpert. Hierbei wird die regionale Dimension der Plattformnutzung, die Verweildauer von Betrieben auf der Plattform und ihre Determinanten sowie die Rolle der Bewertungen von Betrieben analysiert. Auf regionaler Ebene zeigt sich ein starker "Digital Divide", also ein ausgeprägter Stadt-Land-Unterschied in der Nutzung digitaler Plattformen, der auf verschiedene Informations- und Reputationsmechanismen in urbanen und ländlichen Räumen zurückzuführen ist. Im Fall von MyHammer wird die Dauer der Registrierung in hohem Maße von negativen Bewertungen determiniert, die häufig zu einer Abmeldung des betreffenden Betriebs führen. Im Falle von ProvenExpert ist das aktive Einholen positiver Bewertungen ein zentrales Ziel der Plattformnutzung. Entsprechend sind in beiden Fällen die Durchschnittsbewertungen der länger auf den Plattformen registrierten Betrieben fast ausnahmslos positiv. Somit haben die Bewertungen eine starke Informationsfunktion für potenzielle Kunden und ein kleines Teilsegment des betreffenden Handwerksmarktes und können gleichzeitig als starkes Ausschlusskriterium vom Markt fungieren. Dies führt zu einer Positiv-Auswahl von Betrieben auf den Plattformen; eine umfassende digitale Information über die Betriebe einer Region oder einer Branche ist in dieser Bewertungsstruktur somit nicht gegeben. Abschließend formuliert die Studie aus den Ergebnissen Implikationen hinsichtlich der Anpassung der Betriebe an die künftige Rolle von Vermittlungs- und Bewertungsplattformen im Handwerk.
Author : Ulf-Daniel Ehlers
Publisher : BoD – Books on Demand
ISBN 13 : 3751939083
Total Pages : 290 pages
Book Rating : 4.7/5 (519 download)
Download or read book Future Skills written by Ulf-Daniel Ehlers and published by BoD – Books on Demand. This book was released on 2020 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Pack
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4./5 ( download)
Download or read book The Case for Industrial Policy written by Howard Pack and published by World Bank Publications. This book was released on 2006 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the underlying rationales for industrial policy? Does empirical evidence support the use of industrial policy for correcting market failures that plague the process of industrialization? To address these questions, the authors provide a critical survey of the analytical literature on industrial policy. They also review some recent industry successes and argue that only a limited role was played by public interventions. Moreover, the recent ascendance of international industrial networks, which dominate the sectors in which less developed countries have in the past had considerable success, implies a further limitation on the potential role of industrial policies as traditionally understood. Overall, there appears to be little empirical support for an activist government policy even though market failures exist that can, in principle, justify the use of industrial policy.
Author : Axel Zerdick
Publisher : Springer Science & Business Media
ISBN 13 : 3540269525
Total Pages : 403 pages
Book Rating : 4.5/5 (42 download)
Download or read book E-Merging Media written by Axel Zerdick and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field
Author : Annabelle Gawer
Publisher : Edward Elgar Publishing
ISBN 13 : 1849803315
Total Pages : 413 pages
Book Rating : 4.8/5 (498 download)
Download or read book Platforms, Markets and Innovation written by Annabelle Gawer and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy to give us a book that will be a key reference for both practitioners and academics. Adam Brandenburger, New York University, US Annabelle Gawer s collected volume of research shows that a vibrant community of scholars has arisen around platforms and innovation. Each of the chapters is first rate, with top researchers offering some of their latest work. This will be an indispensable book for students of innovation and technology management everywhere. Henry Chesbrough, University of California, Berkeley, US Annabelle Gawer s Platforms, Markets and Innovation is the first serious exploration of the critical but subtle role that platforms play in business, society and our personal lives. As digital technologies penetrate every nook and cranny of the world around us, we rely on platforms to both help us use the new technologies, as well as to organize new markets of innovation that add applications on top of the platforms and make them far more valuable. Dr Gawer s excellent book is designed to help us understand the mysterious nature of platforms. It brings together the insights of twenty-four experts around the world who contributed to the fourteen chapters of the book. Dr Gawer s book is invaluable to anyone trying to understand the nuanced nature of platforms, and their implications for the evolution of innovation in the 21st century. Irving Wladawsky-Berger, IBM Academy of Technology, US The emergence of platforms is a novel phenomenon impacting most industries, from products to services. Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation and raised new questions on competition and innovation. Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues. With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.
Author : Henry Chesbrough
Publisher : John Wiley & Sons
ISBN 13 : 0470905743
Total Pages : 88 pages
Book Rating : 4.4/5 (79 download)
Download or read book Open Services Innovation written by Henry Chesbrough and published by John Wiley & Sons. This book was released on 2011-01-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
Author : Larry Downes
Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)
Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
Author : Peter Brusilovski
Publisher : Springer Science & Business Media
ISBN 13 : 3540720782
Total Pages : 770 pages
Book Rating : 4.5/5 (47 download)
Download or read book The Adaptive Web written by Peter Brusilovski and published by Springer Science & Business Media. This book was released on 2007-04-24 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for researchers, practitioners, and students. The volume constitutes a comprehensive and carefully planned collection of chapters that map out the most important areas of the adaptive Web, each solicited from the experts and leaders in the field.
Author : Bernd W. Wirtz
Publisher : Gabler Verlag
ISBN 13 : 9783834930101
Total Pages : 569 pages
Book Rating : 4.9/5 (31 download)
Download or read book Media and Internet Management written by Bernd W. Wirtz and published by Gabler Verlag. This book was released on 2011-07-14 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Author : Eliot W. Zimmerman
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)
Download or read book Forest Fire Detection written by Eliot W. Zimmerman and published by . This book was released on 1969 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 9781591393078
Total Pages : 278 pages
Book Rating : 4.3/5 (93 download)
Download or read book The Keystone Advantage written by Marco Iansiti and published by Harvard Business Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
