Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1522578927
Total Pages : 185 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by : Rahman, Muhammad Sabbir

Download or read book Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities written by Rahman, Muhammad Sabbir and published by IGI Global. This book was released on 2018-12-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Equal Opportunities, the Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Equal Opportunities, the Magazine by :

Download or read book Equal Opportunities, the Magazine written by and published by . This book was released on 1997 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges

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Publisher : IGI Global
ISBN 13 : 1591402034
Total Pages : 350 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges by : Corbitt, Brian J.

Download or read book e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges written by Corbitt, Brian J. and published by IGI Global. This book was released on 2003-07-31 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the e-commerce and IT research in small and medium sized enterprises (SME) indicates that these smaller businesses are lagging behind in implementing technological advances. This raises concerns for these SME's success as the Information Age becomes ever more of a reality. e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges offers a collection of chapters highlighting successful policy and practices which encourage SME's success in numerous different countries. Such a collection of international experiences and expertise offers policymakers, legislators, researchers, and to professionals insight into addressing the significant issues that are importance to the small business sector and ultimately will lead to the depiction of a more effective regulatory frameworks that will lead to the long-term success of EC in SMEs in countries around the world.

Models, Strategies, and Tools for Competitive SMEs

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Models, Strategies, and Tools for Competitive SMEs by : Perez-Uribe, Rafael

Download or read book Models, Strategies, and Tools for Competitive SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2024-10-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.

Entrepreneurial Orientation and Opportunities for Global Economic Growth

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Publisher : IGI Global
ISBN 13 : 152256943X
Total Pages : 317 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Entrepreneurial Orientation and Opportunities for Global Economic Growth by : Rua, Orlando Lima

Download or read book Entrepreneurial Orientation and Opportunities for Global Economic Growth written by Rua, Orlando Lima and published by IGI Global. This book was released on 2018-11-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened global trade but have also provided customers with more choices and transparent supply alternatives. As such, modern firms are forced to adapt effective strategies that allow them to stay competitive in a global economy. Entrepreneurial Orientation and Opportunities for Global Economic Growth provides innovative insights into the present-day trends and applications of entrepreneurship and innovation in relation to different countries’ economic and social development. The content within this publication encompasses topics including female entrepreneurship, internationalization, and social development. It is a vital reference source for policymakers, economists, academicians, researchers, entrepreneurs, business students, managers, and stakeholders seeking coverage on topics centered on adopting and implementing entrepreneurship in a modern setting.

Women Entrepreneurs in Small and Medium Enterprises

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Author :
Publisher : OECD Publishing
ISBN 13 : 926416278X
Total Pages : 262 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Women Entrepreneurs in Small and Medium Enterprises by : OECD

Download or read book Women Entrepreneurs in Small and Medium Enterprises written by OECD and published by OECD Publishing. This book was released on 1998-04-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference proceedings explores the phenomenon of women entrepreneurs in small and medium entreprises, examining such issues as governmental support, networks, doing business overseas, starting businesses, and financing.

Small and Medium-Sized Enterprises in International Economic Law

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Publisher : Oxford University Press
ISBN 13 : 0192515160
Total Pages : 312 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Small and Medium-Sized Enterprises in International Economic Law by : Thilo Rensmann

Download or read book Small and Medium-Sized Enterprises in International Economic Law written by Thilo Rensmann and published by Oxford University Press. This book was released on 2017-06-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: International economic law, with its traditional focus on large multinational enterprises, is only slowly waking up to the new reality of small and medium-sized enterprises (SMEs), entering the global marketplace. In the wake of the digital revolution, smaller companies now play an important role in the global economic landscape. In 2015 the UN expressly called for SMEs to have greater access to international trade and investment, and it is increasingly recognized that the integration of SMEs provides one of the keys to creating a more sustainable and inclusive global economy. As SMEs increasingly permeate transnational supply chains, so interactions between these companies and international economic law and policy proliferate. Small and Medium-sized Enterprises in International Economic Law offers the first comprehensive analysis of the interaction between SMEs and international economic law. This book presents a broad international perspective, gathering together contributions by leading experts from academia, legal practice, and international organizations. It opens up a field of enquiry into this so far unexplored dynamic and provide a touchstone for future debate. The analysis covers a broad spectrum of international trade and investment law focusing on issues of particular interest to SMEs, such as trade in services, government procurement, and trade facilitation. Diverse perspectives illuminate regional developments (in particular within the EU) and the implications of mega-regional free trade agreements. The essays also examine questions of legitimacy of global economic governance; in particular, concerns surrounding the threat posed to the interests of domestic SMEs by the growing liberalization of international trade and investment. These essays constitute essential reading for practitioners and academics seeking to navigate a previously neglected trend in international economic law.

Sustainable Development (2 Volume Set)

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Publisher : WIT Press
ISBN 13 : 1784661570
Total Pages : 1312 pages
Book Rating : 4.7/5 (846 download)

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Book Synopsis Sustainable Development (2 Volume Set) by : C.A. Brebbia

Download or read book Sustainable Development (2 Volume Set) written by C.A. Brebbia and published by WIT Press. This book was released on 2015-10-06 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of research papers, presented at meetings organised by the Wessex Institute of Technology (WIT), concerns a variety of issues relating to the area of sustainable development. WIT has a long and very successful record of organising conferences on the topic of sustainability, which requires an interdisciplinary approach. Any sustainable solutions that are derived solely from the perspective of a single discipline may have unintended damaging consequences that create new problems. Thus effective sustainable solutions require the collaboration of scientists and engineers from various disciplines, as well as planners, architects, environmentalists, policy makers, social scientists, and economists. The contents of this book reflect that interdisciplinary approach, and include topics under the main areas of: Sustainable development and planning; Disaster management; Air pollution; Urban transport; Ecosystems and Water resources management.

Small and Medium Enterprises

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Author :
Publisher : IGI Global
ISBN 13 : 1466638877
Total Pages : 2031 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Small and Medium Enterprises by : Information Resources Management Association

Download or read book Small and Medium Enterprises written by Information Resources Management Association and published by IGI Global. This book was released on 2013-04-30 with total page 2031 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.

Industry 4.0 in Small and Medium-Sized Enterprises (SMEs)

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Author :
Publisher : CRC Press
ISBN 13 : 1000548945
Total Pages : 217 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Industry 4.0 in Small and Medium-Sized Enterprises (SMEs) by : Ketan Kotecha

Download or read book Industry 4.0 in Small and Medium-Sized Enterprises (SMEs) written by Ketan Kotecha and published by CRC Press. This book was released on 2022-03-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the broader areas of Industry 4.0 as it applies to small and medium-sized enterprises (SMEs), this book offers a smooth adoption of techniques and technologies and presents advances, challenges, and opportunities for implementation. It will also enhance the role of academia by training new engineers on Industry 4.0 and digital transformation. Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities, Challenges, and Solutions presents concepts of predictive maintenance, digital factory, digital twin, additive manufacturing, and machining for sustainable development. It discusses the challenges faced by adopting Industry 4.0 including new security and privacy measures in the whole smart manufacturing setup while also explaining the impact of Industry 4.0 on Lean production systems. Implementation recommendations in the form of case studies, research studies, and the role academia can play are also provided. Practitioners, research scholars, academicians, and those studying or working in the Industry 4.0 sector will find this book of interest.

Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0

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Author :
Publisher : Springer Nature
ISBN 13 : 303156586X
Total Pages : 1360 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0 by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0 written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Palgrave Handbook of Global Sustainability

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Publisher : Springer Nature
ISBN 13 : 3031019490
Total Pages : 2585 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Palgrave Handbook of Global Sustainability by : Robert Brinkmann

Download or read book The Palgrave Handbook of Global Sustainability written by Robert Brinkmann and published by Springer Nature. This book was released on 2023-04-04 with total page 2585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of sustainability continues to evolve as a discipline. The world is facing multiple sustainability challenges such as climate change, water depletion, ecosystem loss, and environmental racism. The Handbook of Sustainability will provide a comprehensive reference for the field that examines in depth the major themes within what are known as the three E’s of sustainability: environment, equity, and economics. These three themes will serve as the main organizing body of the work. In addition, the work will include sections on history and sustainability, major figures in the development of sustainability as a discipline, and important organizations that contributed or that continue to contribute to sustainability as a field. The work is explicitly global in scope as it considers the very different issues associated with sustainability in the global north and south

De Gruyter Handbook of SME Entrepreneurship

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110747723
Total Pages : 565 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis De Gruyter Handbook of SME Entrepreneurship by : Marina Dabić

Download or read book De Gruyter Handbook of SME Entrepreneurship written by Marina Dabić and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-06 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A small business is not a little big business." Small- and medium-sized enterprises (SMEs) are considered the engines of worldwide economies and the main sources of job creation. Management in these companies is different from management in larger/older enterprises with their already established concepts and instruments. In view of the high importance of SMEs in emerging, developing and developed economies worldwide, the De Gruyter Handbook of SME Entrepreneurship investigates the underlying mechanisms and practices of management within these companies with a focus on entrepreneurship, growth and innovation. It argues that it is time for a dedicated theory of "SME Entrepreneurship" to emerge. Entrepreneurial thinking and behavior in SMEs must be differentiated from that of start-ups and large companies. On the other hand, it also explores the different entrepreneurship manifestations that exist within a widely heterogeneous group of SMEs. The handbook provides a theoretical framework in which to understand, compare and contrast the complexity of SMEs in both domestic and international processes and addresses the strengths, achievements, and challenges of entrepreneurship in SMEs.

Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era

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Publisher : IGI Global
ISBN 13 : 1799866343
Total Pages : 676 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era by : Baporikar, Neeta

Download or read book Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-02-05 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.

ENVIRONMENTAL AND ECOLOGICAL CHEMISTRY - Volume III

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Publisher : EOLSS Publications
ISBN 13 : 1848262124
Total Pages : 414 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis ENVIRONMENTAL AND ECOLOGICAL CHEMISTRY - Volume III by : Aleksandar Sabljic

Download or read book ENVIRONMENTAL AND ECOLOGICAL CHEMISTRY - Volume III written by Aleksandar Sabljic and published by EOLSS Publications. This book was released on 2009-02-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental and Ecological Chemistry is a component of Encyclopedia of Chemical Sciences, Engineering and Technology Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Environmental and Ecological Chemistry prsents the essential aspects such as: Fundamental Environmental Chemistry; Atmospheric Chemistry; Soil Chemistry; Aquatic Chemistry; Ecological Chemistry; Chemistry of Organic Pollutants Including Agrochemicals. These volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs.

OECD SME and Entrepreneurship Outlook 2005

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Publisher : OECD Publishing
ISBN 13 : 9264009256
Total Pages : 420 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis OECD SME and Entrepreneurship Outlook 2005 by : OECD

Download or read book OECD SME and Entrepreneurship Outlook 2005 written by OECD and published by OECD Publishing. This book was released on 2005-07-21 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes recent trends concerning SMEs and entrepreneurship in OECD economies and beyond discussing innovation, regulatory burdens, entrepreneurship education, access to financing, and women's entrepreneurship. Includes a statistical annex.

Opportunity for All

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Author :
Publisher : The Stationery Office
ISBN 13 : 010164082X
Total Pages : 268 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Opportunity for All by :

Download or read book Opportunity for All written by and published by The Stationery Office. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: