Author : Andre Schroeder
Publisher : GRIN Verlag
ISBN 13 : 3656201064
Total Pages : 13 pages
Book Rating : 4.6/5 (562 download)
Book Synopsis Entry strategy for Carrefour for entry into the UK market by : Andre Schroeder
Download or read book Entry strategy for Carrefour for entry into the UK market written by Andre Schroeder and published by GRIN Verlag. This book was released on 2012-05-29 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Coventry University, course: MBA - From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.