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Entreprises Gerez Votre E Reputation
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Book Synopsis Entreprises, gérez votre e-réputation by : Loïc Bodin
Download or read book Entreprises, gérez votre e-réputation written by Loïc Bodin and published by Pearson Education France. This book was released on 2014-04-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage expose tous les outils indispensables pour mieux gérer l'e-réputation de son entreprise et appréhender la complexité des mécanismes de communication.
Book Synopsis e-Réputation des marques, des produits et des dirigeants by : Jacques Digout
Download or read book e-Réputation des marques, des produits et des dirigeants written by Jacques Digout and published by Vuibert. This book was released on 2013-08-23 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connaître les pratiques de l’e-Réputation, ses outils et ses acteurs, protéger et enrichir l'identité numérique, capital incontournable de l'entreprise, adopter les bonnes stratégies pour gérer les cyber-crises. Internet, au travers des avis qu’y formulent en masse les consommateurs réels ou fictifs, impacte aujourd’hui considérablement les marques et les produits, tant pour la commercialisation des produits que pour la communication de l’entreprise. Bien gérés, l’impact de ces contenus produits par les usagers (Users Generated Contents) peut être très positif et déclencher des phénomènes de sympathie contagieuse ou des achats en masse. Mal gérés ou subis, les risques sont réels au point de conduire au rejet du produit ou de la marque. Face à ces menaces, avérées et grandissantes, encore peu d’entreprises sont organisées. Elles subissent alors de plein fouet l’impact d’actions se développant hors de leur contrôle. Des mois et des années après une cyber-crise, la marque sera toujours confrontée aux traces laissées, qui perdureront dans les résultats remontés par les moteurs de recherche. Pour prévenir ces dangers et gérer – au lieu de la subir – l’identité numérique et la réputation de votre marque, de ses produits et de ses dirigeants, voici : Un panorama exhaustif et actualisé des pratiques en matière d’e-Réputation. Une visibilité complète de la chaîne d’un projet d’e-Réputation et des acteurs impliqués, illustrée d'exemples, d’études de cas et de témoignages de professionnels. Une démarche pour intégrer le projet d’e-Réputation au sein d’une stratégie marketing globale.
Book Synopsis Français Interactif by : Karen Kelton
Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Book Synopsis Payment Technologies for E-Commerce by : Weidong Kou
Download or read book Payment Technologies for E-Commerce written by Weidong Kou and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment. Its first part covers the infrastructure for secure e-payment over the Internet, whereas in the second part a variety of e-payment methods and systems are described. This edited volume offers a well-written and sound technical overview of the state of the art in e-payment for e-business developers, graduate students, and consultants. It is also ideally suited for classes and training courses in e-commerce or e-payment.
Download or read book Done By Noon written by Dave Ruel and published by Musclemind Media Incorporated. This book was released on 2022-01-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Wanted More Freedom... As an entrepreneur, being your own boss is probably not what you had in mind when you first started. In a broken business culture that promotes workaholism and non-stop hustle, where productivity and performance are measured by quantity over quality, it's easy to get sucked into the dark side of entrepreneurship and lose sight of the very reasons why you became an entrepreneur in the first place. That translates into a daily life of unmanageable workloads, focus-robbing reactivity, and deep overwhelm. But if your goal is to build a business that works for you instead of enslaving you, then this book is the answer. Here's what you can expect to learn and implement with this book: How to finish what you used to do in 40+ hours per week in 20 hours or less. The 2 types of tasks to focus on daily to double your productivity while delegating, outsourcing and automating most of your draining recurring tasks. 3 simple tweaks to swat away distractions and free you from firefighting, non-stop emergencies, and never-ending to-do lists. An easy to implement system that will allow you to optimally manage your time, energy and attention to ensure you'll perform at work and win at your personal life. Unique strategies to create the space in your schedule for what really matters. And much more! Dave Ruel is a former competitive physique athlete turned serial entrepreneur, author, speaker, and leadership mentor. After founding and growing multi-million dollar online companies in the field of health, fitness and sports nutrition, Dave founded Effic, an innovative leadership development company that helps busy entrepreneurs maximize their impact and freedom. His systems and tools are now used by entrepreneurs all around the world. Dave lives on the East Coast of Canada with his wife Karine and their 2 daughters.
Download or read book Artifact Space written by Miles Cameron and published by Gollancz. This book was released on 2021-06-24 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out in the darkness of space, something is targeting the Greatships. With their vast cargo holds and a crew that could fill a city, the Greatships are the lifeblood of human occupied space, transporting an unimaginable volume - and value - of goods from City, the greatest human orbital, all the way to Tradepoint at the other, to trade for xenoglas with an unknowable alien species. It has always been Marca Nbaro's dream to achieve the near-impossible: escape her upbringing and venture into space. All it took, to make her way onto the crew of the Greatship Athens was thousands of hours in simulators, dedication, and pawning or selling every scrap of her old life in order to forge a new one. But though she's made her way onboard with faked papers, leaving her old life - and scandals - behind isn't so easy. She may have just combined all the dangers of her former life, with all the perils of the new . . .
Download or read book CMA written by and published by . This book was released on 1997 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Way of the Argosi by : Sebastien de Castell
Download or read book Way of the Argosi written by Sebastien de Castell and published by Bonnier Zaffre Ltd.. This book was released on 2021-04-15 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten year old Ferius Parfax has a simple plan: kill every last inhabitant of the spell-gifted nation that destroyed her people, starting with the man who murdered her parents. Killing mages is a difficult business, of course, so Ferius undertakes to study the ways of the Argosi: the loosely-knit tribe of tricksters known for getting the better of even the most powerful of spellcasters. But the Argosi have a price for their teachings, and by the time Ferius learns what it is, it may be too late. Perfect for fans of The Dark Tower, Firefly, Guardians of the Galaxy, Terry Pratchett, Ben Aaronovitch and Jim Butcher.
Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Book Synopsis The (Mis)Behaviour of Markets by : Benoit B. Mandelbrot
Download or read book The (Mis)Behaviour of Markets written by Benoit B. Mandelbrot and published by Profile Books. This book was released on 2010-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
Book Synopsis Knight's Shadow by : Sebastien de Castell
Download or read book Knight's Shadow written by Sebastien de Castell and published by Jo Fletcher Books. This book was released on 2015-06-02 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following his beloved debut, Traitor's Blade, Sebastien de Castell returns with volume two of his fast-paced fantasy adventure series, inspired by the swashbuckling action and witty banter of The Three Musketeers. Knight's Shadow continues the series with a thrilling and dark tale of heroism and betrayal in a country crushed under the weight of its rulers' corruption. A few days after the horrifying murder of a duke and his family, Falcio val Mond, swordsman and First Cantor of the Greatcoats, begins a deadly pursuit to capture the killer. But Falcio soon discovers his own life is in mortal danger from a poison administered as a final act of revenge by one of his deadliest enemies. As chaos and civil war begin to overtake the country, Falcio has precious little time left to stop those determined to destroy his homeland.
Book Synopsis Saint's Blood by : Sebastien de Castell
Download or read book Saint's Blood written by Sebastien de Castell and published by Jo Fletcher Books. This book was released on 2016-04-07 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'High energy, highly unique, swashbuckling-cop-epic-noir story. Buy it. BUY IT NOW' Sam Sykes The Greatcoats are back - and this time it's personal. How do you kill a Saint? Falcio, Brasti and Kest are about to find out, as someone is doing just that, and they've started with a friend. The Dukes were already looking for ways to weasel out of their promise to put Aline on her father's throne - but with Saints turning up dead, and Church Inquistitors pushing for control - rumours are spreading that the Gods themselves oppose her ascension. The only way Falcio can stop the country turning into a vicious theocracy is to find and stop the Saint-killer - but his only clue is the iron mask encasing the head of the Saint of Mercy, which prevents her from speaking. And even if he can find the murderer, he will still have to face them in battle - and this may be a duel that no swordsman, no matter how skilled, can win.
Book Synopsis Your Mindful Compass by : Andrea Maloney Schara
Download or read book Your Mindful Compass written by Andrea Maloney Schara and published by . This book was released on 2013-12-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your Mindful Compass" takes us behind the emotional curtain to see the mechanisms regulating individuals in social systems. There is great comfort and wisdom in knowing we can increase our awareness to manage the swift and ancient mechanisms of social control. We can gain greater flexibility by seeing how social controls work in systems from ants to humans. To be less controlled by others, we learn how emotional systems influence our relationship-oriented brain. People want to know what goes on in families that give rise to amazing leaders and/or terrorists. For the first time in history we can understand the systems in which we live. The social sciences have been accumulating knowledge since the early fifties as to how we are regulated by others. S. Milgram, S. Ashe, P. Zimbardo and J. Calhoun, detail the vulnerability to being duped and deceived and the difficulty of cooperating when values differ. Murray Bowen, M.D., the first researcher to observe several live-in families, for up to three years, at the National Institute of Mental Health. Describing how family members overly influence one another and distribute stress unevenly, Bowen described both how symptoms and family leaders emerge in highly stressed families. Our brain is not organized to automatically perceive that each family has an emotional system, fine-tuned by evolution and "valuing" its survival as a whole, as much as the survival of any individual. It is easier to see this emotional system function in ants or mice but not in humans. The emotional system is organized to snooker us humans: encouraging us to take sides, run away from others, to pressure others, to get sick, to blame others, and to have great difficulty in seeing our part in problems. It is hard to see that we become anxious, stressed out and even that we are difficult to deal with. But "thinking systems" can open the doors of perception, allowing us to experience the world in a different way. This book offers both coaching ideas and stories from leaders as to strategies to break out from social control by de-triangling, using paradoxes, reversals and other types of interruptions of highly linked emotional processes. Time is needed to think clearly about the automatic nature of the two against one triangle. Time and experience is required as we learn strategies to put two people together and get self outside the control of the system. In addition, it takes time to clarify and define one's principles, to know what "I" will or will not do and to be able to take a stand with others with whom we are very involved. The good news is that systems' thinking is possible for anyone. It is always possible for an individual to understand feelings and to integrate them with their more rational brains. In so doing, an individual increases his or her ability to communicate despite misunderstandings or even rejection from important others. The effort involved in creating your Mindful Compass enables us to perceive the relationship system without experiencing it's threats. The four points on the Mindful Compass are: 1) Action for Self, 2) Resistance to Forward Progress, 3) Knowledge of Social Systems and the 4) The Ability to Stand Alone. Each gives us a view of the process one enters when making an effort to define a self and build an emotional backbone. It is not easy to find our way through the social jungle. The ability to know emotional systems well enough to take a position for self and to become more differentiated is part of the natural way humans cope with pressure. Now people can use available knowledge to build an emotional backbone, by thoughtfully altering their part in the relationship system. No one knows how far one can go by making an effort to be more of a self-defined individual in relationships to others. Through increasing emotional maturity, we can find greater individual freedom at the same time that we increase our ability to cooperate and to be close to others.
Download or read book On Curiosity written by Franck Cochoy and published by . This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies, to name but a few. In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!
Book Synopsis Tales of the Greatcoats Vol. 1 by : Sebastien de Castell
Download or read book Tales of the Greatcoats Vol. 1 written by Sebastien de Castell and published by . This book was released on 2021-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A disgraced magistrate on the run. A daring swashbuckler hunted by an unstoppable assassin. An investigator of the supernatural faced with a corpse that won't stop dancing. Here are eight tales of the Greatcoats, legendary sword-fighting magistrates brought together by an idealistic young king and disbanded after his execution as a tyrant. Follow along through their swashbuckling adventures, their triumphs and defeats, their darkest hours and their moments of shining redemption as they struggle to bring justice to a corrupt kingdom. Praise for the Greatcoats "First-rate fiction, first-rate adventure, first rate full stop." -Conn Iggulden, Bestselling Author of the Wars of the Roses "This is a One-in-a-million Series" -Fantasy Faction "Great rollicking fun combined with an emotional punch." -John Gwynne, Bestselling Author of Malice
Book Synopsis Traitor's Blade by : Sebastien de Castell
Download or read book Traitor's Blade written by Sebastien de Castell and published by Jo Fletcher Books. This book was released on 2014-07-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: With swashbuckling action that recalls Dumas's Three Musketeers, Sebastien de Castell has created a dynamic new fantasy series. In Traitor's Blade, a disgraced swordsman struggles to redeem himself by protecting a young girl caught in the web of a royal conspiracy. The King is dead, the Greatcoats have been disbanded, and Falcio Val Mond and his fellow magistrates Kest and Brasti have been reduced to working as bodyguards for a nobleman who refuses to pay them. Things could be worse, of course. Their employer could be lying dead on the floor while they are forced to watch the killer plant evidence framing them for the murder. Oh wait, that's exactly what's happening. Now a royal conspiracy is about to unfold in the most corrupt city in the world. A carefully orchestrated series of murders that began with the overthrow of an idealistic young king will end with the death of an orphaned girl and the ruin of everything that Falcio, Kest, and Brasti have fought for. But if the trio want to foil the conspiracy, save the girl, and reunite the Greatcoats, they'll have to do it with nothing but the tattered coats on their backs and the swords in their hands, because these days every noble is a tyrant, every knight is a thug, and the only thing you can really trust is a traitor's blade.
Book Synopsis The Reception of Darwinism in the Iberian World by : T.F Glick
Download or read book The Reception of Darwinism in the Iberian World written by T.F Glick and published by Springer Science & Business Media. This book was released on 2001-10-31 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Twenty-five years ago, at the Conference on the Comparative Reception of Darwinism held at the University of Texas in 1972, only two countries of the Iberian world-Spain and Mexico-were represented.' At the time, it was apparent that the topic had attracted interest only as regarded the "mainstream" science countries of Western Europe, plus the United States. The Eurocentric bias of professional history of science was a fact. The sea change that subsequently occurred in the historiography of science makes 1972 appear something like the antediluvian era. Still, we would like to think that that meeting was prescient in looking beyond the mainstream science countries-as then perceived-in order to test the variation that ideas undergo as they pass from center to periphery. One thing that the comparative study of the reception of ideas makes abundantly clear, however, is the weakness of the center/periphery dichotomy from the perspective of the diffusion of scientific ideas. Catholics in mainstream countries, for example, did not handle evolution much better than did their corre1igionaries on the fringes. Conversely, Darwinians in Latin America were frequently better placed to advance Darwin's ideas in a social and political sense than were their fellow evolutionists on the Continent. The Texas meeting was also a marker in the comparative reception of scientific ideas, Darwinism aside. Although, by 1972, scientific institutions had been studied comparatively, there was no antecedent for the comparative history of scientific ideas.
