Entrepreneurship in Your Present

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Publisher : Pearson Education
ISBN 13 : 0132689995
Total Pages : 25 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Entrepreneurship in Your Present by : Tricia Molloy

Download or read book Entrepreneurship in Your Present written by Tricia Molloy and published by Pearson Education. This book was released on 2011-01-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t squander your time and energy by fixating on the past or worrying about the future! Learn how to drop your burden of grudges and regrets! Tricia Molloy guides you toward living fully in the present, so you can harness all your energy and enthusiasm, and nurture what really matters to you!

The Anatomy of Entrepreneurial Decisions

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Author :
Publisher : Springer
ISBN 13 : 3030196852
Total Pages : 330 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Anatomy of Entrepreneurial Decisions by : Andrea Caputo

Download or read book The Anatomy of Entrepreneurial Decisions written by Andrea Caputo and published by Springer. This book was released on 2019-08-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate how entrepreneurs address and deal with decision-making. The respective contributions highlight the latest empirical, theoretical and meta-research, and bridge the gap between literature on entrepreneurship, entrepreneurial and innovative behaviours with that on decision-making and negotiation. This book is one of the first to combine these streams of research, thereby offering a new and insightful addition to the field of entrepreneurship.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

A Tea Reader

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Publisher : Tuttle Publishing
ISBN 13 : 9780804848992
Total Pages : 256 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis A Tea Reader by : Katrina Avila Munichiello

Download or read book A Tea Reader written by Katrina Avila Munichiello and published by Tuttle Publishing. This book was released on 2017-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intimate stories. Read of deep family moments, conquered heartbreak, and peace found in the face of loss. A Tea Reader includes stories from all types of tea people: people brought up in the tea tradition, those newly discovering it, classic writings from long-ago tea lovers and those making tea a career. Together these tales create a new image of a tea drinker. They show that tea is not simply something you drink, but it also provides quiet moments for making important decisions, a catalyst for conversation, and the energy we sometimes need to operate in our lives. The stories found in A Tea Reader cover the spectrum of life, such as the development of new friendships, beginning new careers, taking dream journeys, and essentially sharing the deep moments of life with friends and families. Whether you are a tea lover or not, here you will discover stories that speak to you and inspire you. Sit down, grab a cup, and read on.

The 10% Entrepreneur

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Publisher : Penguin
ISBN 13 : 0698402774
Total Pages : 242 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis The 10% Entrepreneur by : Patrick J. McGinnis

Download or read book The 10% Entrepreneur written by Patrick J. McGinnis and published by Penguin. This book was released on 2016-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both? Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs such as... •Luke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America •Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation. •A group of friends who met at a 6am Bible study class and went on to start a brewery that now generates millions in sales . A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.

The Lonely Entrepreneur

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Author :
Publisher : Tle Enterprises LLC
ISBN 13 : 9780997623987
Total Pages : 328 pages
Book Rating : 4.6/5 (239 download)

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Book Synopsis The Lonely Entrepreneur by : Michael Dermer

Download or read book The Lonely Entrepreneur written by Michael Dermer and published by Tle Enterprises LLC. This book was released on 2016-05-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ENTREPRENEUR" IS NOT A JOB, IT IS AN IDENTITY MICHAEL DERMERDo you feel......that you have a great business but are struggling to thrive'...that the world is on your shoulders'...that you are energized and overwhelmed at the same time'...that no one understands or cares as much as you do?In The Lonely Entrepreneur, author and entrepreneur Michael Dermer shows you how to thrive in the entrepreneurial struggle by changing your perspective.What took a decade to build was destroyed in ten days!Michael faced "the perfect storm" of struggles when the business he spent ten years building was almost wiped out in ten days by the financial crisis of 2008.Bankrupt customers. Enraged investors. Angry creditors. It would take years of working 24 hours a day to save his company. How did he do it?THE DIFFERENCE BETWEEN SUCCESS AND FAILURE IS YOUR PERSPECTIVEMichael changed his perspective. He realized that with the right perspective, solutions were everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Michael successfully sell his company and become an industry pioneer, he discovered a methodology that helps all entrepreneurs with the issue we face--the struggle.In The Lonely Entrepreneur you will learn how to:* Identify the flawed perspectives you develop under the influence of the four Ps--pressure, passion, pleasure, and pain.* Change your perspectives from those that stifle progress to those that empower you to thrive.

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Faith Driven Entrepreneur

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Author :
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1496457234
Total Pages : 185 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Faith Driven Entrepreneur by : Henry Kaestner

Download or read book Faith Driven Entrepreneur written by Henry Kaestner and published by Tyndale House Publishers, Inc.. This book was released on 2021-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.

Introduction to Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Entrepreneurship

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Publisher :
ISBN 13 : 9781951693121
Total Pages : 0 pages
Book Rating : 4.6/5 (931 download)

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Book Synopsis Entrepreneurship by : Michael Laverty

Download or read book Entrepreneurship written by Michael Laverty and published by . This book was released on 2020-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

A Brief History of Entrepreneurship

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Author :
Publisher : Columbia University Press
ISBN 13 : 023154281X
Total Pages : 252 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis A Brief History of Entrepreneurship by : Joe Carlen

Download or read book A Brief History of Entrepreneurship written by Joe Carlen and published by Columbia University Press. This book was released on 2016-10-11 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies—from caffeinated beverages to the personal computer—that have transformed society. Consulting rich archival sources, including some that have never before been translated, Carlen maps the course of human history through nine episodes when entrepreneurship reshaped our world. Highlighting the most colorful characters of each era, he discusses Mesopotamian merchants' creation of the urban market economy; Phoenician merchant-sailors intercontinental trade, which came to connect Africa, Asia, and Europe; Chinese tea traders' invention of paper money; the colonization of the Americas; and the current "flattening" of the world's economic playing field. Yet the pursuit of profit hasn't always moved us forward. From slavery to organized crime, Carlen explores how entrepreneurship can sometimes work at the expense of others. He also discusses the new entrepreneurs who, through the nascent space tourism industry, are leading humanity to a multiplanetary future. By exploring all sides of this legacy, Carlen brings much-needed detail to the role of entrepreneurship in revolutionizing civilization.

The Self-Reliant Entrepreneur

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Publisher : John Wiley & Sons
ISBN 13 : 1119579775
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Self-Reliant Entrepreneur by : John Jantsch

Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

Trailblazing in Entrepreneurship

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Author :
Publisher : Springer
ISBN 13 : 3319487019
Total Pages : 299 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Trailblazing in Entrepreneurship by : Dean A. Shepherd

Download or read book Trailblazing in Entrepreneurship written by Dean A. Shepherd and published by Springer. This book was released on 2017-01-21 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license.In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial phenomena. They argue that this more complete picture of entrepreneurial phenomena will likely come from scholars who undertake at least some trailblazing projects; from scholars who broaden the range of research questions, the potential outcomes of entrepreneurial action, and the selection and combination of research methods; and from researchers who avoid the endless debates about the margins of the field and its sub-fields or about whether one theoretical or philosophical lens is superior to another. This book offers suggestions for future research through a variety of topics including prosocial action, innovation, family business, sustainability and development, and the financial, social, and psychological costs of failure. It promises to make an important contribution to the development of the field and help academics, organizations, and society make useful contributions to the generation of entrepreneurial research.

Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1264259174
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success by : Charlene Walters

Download or read book Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success written by Charlene Walters and published by McGraw Hill Professional. This book was released on 2021-02-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, specific advice and strategies to help women develop an entrepreneurial mindset Entrepreneurship has always skewed male—from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.” In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing—and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including: Embracing an Entrepreneurial Attitude Cultivating Financial Confidence Branding and Building Presence Leveraging Social Media Options Leading Your Startup Going into Growth Mode Rebooting, Repeating, and Avoiding Burnout Along the Way Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan—which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more—to help you put the Mindset Shifts into action, now.

Innovation and Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1317601351
Total Pages : 365 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Innovation and Entrepreneurship by : Peter Drucker

Download or read book Innovation and Entrepreneurship written by Peter Drucker and published by Routledge. This book was released on 2014-09-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello

Entrepreneurship for Creative Scientists

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Author :
Publisher :
ISBN 13 : 9780750318570
Total Pages : 130 pages
Book Rating : 4.3/5 (185 download)

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Book Synopsis Entrepreneurship for Creative Scientists by : Dawood Parker

Download or read book Entrepreneurship for Creative Scientists written by Dawood Parker and published by . This book was released on 2018-05-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a scientist has changed dramatically in recent times. Through patenting and commercialization, scientists today can develop their work beyond a publication in a learned journal. Indeed, universities and governments are encouraging today's scientists and engineers to break their research out of the laboratory and into the commercial world. However, doing so is complicated and can be daunting for those more used to a research seminar than a boardroom. Start-ups are journeys into uncertainty and entrepreneurs are individuals who are comfortable with uncertainty, thrive on challenges and are prepared to take risks. This book, written by experienced scientists and entrepreneurs, deals with businesses started by scientists based on innovation and sets out to clarify for scientists and engineers the steps necessary to take an idea along the path to commercialization and maximize the potential for success, regardless of the path taken. The difference between a scientist and an entrepreneur is discussed as is the consequence to an enterprise of misunderstanding this difference. The various roles in which an entrepreneur can act are discussed, as are the types of business that a scientist can start. The concept of patent protection is explained as is the process of applying for a patent. The authors take the reader through the need for a business plan and give examples of how such a plan might look. Fundraising is discussed at length with attention focussed on sources of funding and the technique of 'pitching' for funds. Managing a start-up is explored and the function and roles within the management team are discussed.

The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful

Download The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259859185
Total Pages : 305 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful by : Rhett Power

Download or read book The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful written by Rhett Power and published by McGraw Hill Professional. This book was released on 2017-01-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneurs Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneurs Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.