Entrepreneurship For Beginners

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Entrepreneurship For Dummies

Author : Kathleen Allen
Publisher : John Wiley & Sons
ISBN 13 : 1118069307
Total Pages : 390 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Entrepreneurship For Dummies by : Kathleen Allen

Download or read book Entrepreneurship For Dummies written by Kathleen Allen and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought of the perfect business idea but unsure how to start a company? Achieve your goal of entrepreneurship with this no-nonsense business guide as your partner Today's business marketplace is filled with news of small businesses and online entrepreneurs making it big. Maybe you have a great idea for a business but little acumen when it comes to launching a business. Entrepreneurship For Dummies has what you need to get started in business in one concise and plainly written package. From developing an opportunity and coming up with a concept to creating the company, this user-friendly book guides you step-by-step along the path to entrepreneurial success. Find out what's necessary to create a successful business: from creating a business plan, to learning how to know your customer, testing and protecting your product, and finally launching your business. You'll discover how to Determine the best legal structure for your business Write a financial plan and find investors Choose a business model for your company Hire the right team members to help you achieve your goals Plan for future growth with the organizational model for you Develop your company's branding and marketing strategy Get your products and services to your customers Prepare for unforeseen challenges And so much more Additionally, to ensure you're as prepared as you can be to launch your start-up, you'll learn reasons why not to start a business and ideas to spark your entrepreneurial spirit. With help on how to analyze your competitors and tips for using the internet to grow your business, Entrepreneurship For Dummies is sure to help you chase your dreams. Get your own copy today and make those dreams a reality.

The Beginner Entrepreneur: Guide to How Your Idea for a New Startup Business From Home Can Go from Zero to Profitable FAST

Author : Angela Jenkins
Publisher : DIY Entrepreneur
ISBN 13 : 9781734523416
Total Pages : 66 pages
Book Rating : 4.5/5 (234 download)

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Book Synopsis The Beginner Entrepreneur: Guide to How Your Idea for a New Startup Business From Home Can Go from Zero to Profitable FAST by : Angela Jenkins

Download or read book The Beginner Entrepreneur: Guide to How Your Idea for a New Startup Business From Home Can Go from Zero to Profitable FAST written by Angela Jenkins and published by DIY Entrepreneur. This book was released on 2020-01-16 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: To All Ambitious 7th - 12th Graders: Is your brain about to explode because you have an idea for a business but clueless about where and how to start? What about you have a business in its infancy stage but still need a few pointers? This book is the all-in-one resource for you. I shuck it down to the core for you in the simplest of terms. It gives you step by step actions to take in order to go from zero to profitable fast! The Beginner Entrepreneur also shows you how to develop an entrepreneur mindset, the qualities you must possess in order to be successful and how to recognize opportunities. It gives you the steps to become an entrepreneur, different scenarios with marketing strategies that tap into your circle of influence and ways to continue to invest in yourself.What you'll learn in this book: Who an entrepreneur is?What opportunities entrepreneurship offers?How anyone can develop an entrepreneur mindset?What qualities a newbie entrepreneur must possess?How to recognize different kinds of business opportunities?Merits and challenges of having one's own business?PLUS - 2 BONUS GUIDES (downloadable): 110 Up-To-Date FREE TOOLS & RESOURCES TO START AND GROW YOUR NEW BUSINESS and 8 STEPS TO MAKE YOUR NEW BUSINESS LEGAL

Goal Setting for Entrepreneurship

Author : Timothy Presley
Publisher : Cristopher Rivera
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis Goal Setting for Entrepreneurship by : Timothy Presley

Download or read book Goal Setting for Entrepreneurship written by Timothy Presley and published by Cristopher Rivera. This book was released on 2021-03-10 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how satisfying it would be to build a successful business from scratch! Studies show that almost 50% of Start-ups fail within the first 5 years. There may be many reasons behind it. For instance: lack of market research, bad product ideas, financial problems, and so on. Successful entrepreneurs' number one priority is given to setting up their business goals because, without having a proper goal, you will be unfocused and totally lost in your business venture. . In this book, we cover the core fundamentals that all debutant entrepreneurs need to know about setting and achieving their goals. This comprehensive guide will take you through the process of understanding your goals and setting up the process in simple steps that successful entrepreneurs adopted to nurture the mindset, skills, and qualities in setting up powerful and effective goals while starting their business. Download: Goal Setting for Entrepreneurship: The Beginners Guide for Setting Up a Business Plan, Achieving Your Business Goals, and Developing an Successful Entrepreneur Mindset Inside You Will Discover... *Crucial questions to ask before you set your goals *Understanding the rules of setting goals *Setting Powerful & Effective goals in simple steps *Points you should include in your goal-setting process *Norms for setting Short, Mid, and Long-Term goals for your business *Practical ways to achieve your goals through Visualization Techniques *Unique techniques to use Goal Setting Tools for your business *Plus much, much, more! You will navigate through some distinctive practical steps to achieve your goals which will make this guide an exceptional blueprint on your path to entrepreneurial success. The unique visualization techniques depicted in this book will assist you in your journey of starting your first business or life journey. The goal-setting ideas given in this book are worth pursuing and it has the potential to bring your business dreams to a promising reality. Click “BUY NOW” at the top of the page, and instantly Download: Goal Setting for Entrepreneurship: The Beginners Guide for Setting Up a Business Plan, Achieving Your Business Goals, and Developing a Successful Entrepreneur Mindset

Entrepreneurship

Author : John Winters
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530637249
Total Pages : 88 pages
Book Rating : 4.6/5 (372 download)

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Book Synopsis Entrepreneurship by : John Winters

Download or read book Entrepreneurship written by John Winters and published by Createspace Independent Publishing Platform. This book was released on 2016-03-21 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship!! Entrepreneurship Leads To Independence and Financial Freedom!!! Entrepreneurship is the process of building a business venture from scratch. More than that, it is a way of life. The path of the entrepreneur has been taken by many famous individuals like Steve Jobs, Mark Cuban, Bill Gates, Elon Musk, Mark Zuckerberg, and Richard Branson among others. These people have brought significant contributions to the world, by creating new things and defying the status quo.By becoming an Entrepreneur, you will be one of a handful of people in the world who takes the road less traveled, and become one of the creators of this world.Entrepreneurs take dreams and make them a reality. Here Is A Preview Of What You'll Learn... What is Entrepreneurship? How to become an Entrepreneur The Qualities of Successful Entrepreneurs The Common Mistakes that First Time Entrepreneurs Must Avoid The importance of Entrepreneurs in Society How to Identify the Right Business For You Being Your own Boss How To Create Value Much, much more! Download your copy today! (2 Bonus eBooks Included - Startup, Lifestyle Design )

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Business for Beginners

Author : Rose Hall
Publisher : For Beginners (For Beginners)
ISBN 13 : 9781805071891
Total Pages : 0 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Business for Beginners by : Rose Hall

Download or read book Business for Beginners written by Rose Hall and published by For Beginners (For Beginners). This book was released on 2024-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your money and beat the competition and explains global supply chains and interest rates. Includes links to websites to find out more.

Starting A Business For Beginners & Dummies

Author : Giovanni Rigters
Publisher : Giovanni Rigters
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Starting A Business For Beginners & Dummies by : Giovanni Rigters

Download or read book Starting A Business For Beginners & Dummies written by Giovanni Rigters and published by Giovanni Rigters. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.

Starting a Business QuickStart Guide

Author : Ken Colwell PhD, MBA
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 476 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Social Entrepreneurship For Dummies

Author : Mark Durieux
Publisher : John Wiley & Sons
ISBN 13 : 047063250X
Total Pages : 379 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Entrepreneurship For Dummies by : Mark Durieux

Download or read book Social Entrepreneurship For Dummies written by Mark Durieux and published by John Wiley & Sons. This book was released on 2010-03-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Obsessed

Author : Emily Heyward
Publisher : Penguin
ISBN 13 : 0593084322
Total Pages : 242 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Obsessed by : Emily Heyward

Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Start Your Own Business, Sixth Edition

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 507 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Personal MBA

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 422 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Personal MBA by : Josh Kaufman

Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Starting Your Own Business

Author : Adam Toren
Publisher : John Wiley & Sons
ISBN 13 : 1119271649
Total Pages : 128 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Starting Your Own Business by : Adam Toren

Download or read book Starting Your Own Business written by Adam Toren and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to help your kid start a business Do you have a budding entrepreneur on your hands who's anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in Starting Your Own Business. Written with young learners in mind, this book walks your child through the steps that turn a bright idea into a profitable business. An extension of the trusted For Dummies brand, Starting Your Own Business speaks to juniors in a language they can understand, offering guidance and actionable plans to turn their business idea into a reality. From setting goals to putting together a plan that encourages others to help them get their idea off the ground, it offers everything kids need to get their business started and make it grow. The book features a design that is heavy on eye-popping graphics that hold children's attention The content focuses on the steps to completing a project A small, full-color, non-intimidating package instills confidence in the reader Basic projects set the reader on the road to further exploration Children are notorious for their huge imaginations. Now, their ideas can live in the real world—and translate to real profit—with the help of Starting Your Own Business.

Business for Beginners

Author : Frances McGuckin
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402203926
Total Pages : 338 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Business for Beginners by : Frances McGuckin

Download or read book Business for Beginners written by Frances McGuckin and published by Sourcebooks, Inc.. This book was released on 2005 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most small business guides claim to be for entrepreneurs, but either talk over their heads or treat them like they have no business savvy. The solution? Business for Beginners. Written by an entrepreneur, it targets the 13 big questions (and all the other questions that come with) that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track. Frances McGuckin and SmallBizPro are dedicated to reaching the small business owner, speaking constantly across North America and working closely with the small business associations that entrepreneurs turn to for help. This book contains clear advice along with case studies, examples, checklists and "success strategies." The essential advice includes: Knowing where to start Understanding legal and tax requirements Understanding financial statements Organizing accounting and paperwork Developing a winning business plan Building entrepreneurial skills Marketing on a budget

Fundamentals for Becoming a Successful Entrepreneur

Author : Malin Brannback
Publisher : FT Press
ISBN 13 : 0133966941
Total Pages : 411 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Fundamentals for Becoming a Successful Entrepreneur by : Malin Brannback

Download or read book Fundamentals for Becoming a Successful Entrepreneur written by Malin Brannback and published by FT Press. This book was released on 2015-11-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.