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Entrepreneurial Marketing And International New Ventures
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Book Synopsis Entrepreneurial Marketing and International New Ventures by : Izabela Kowalik
Download or read book Entrepreneurial Marketing and International New Ventures written by Izabela Kowalik and published by Routledge. This book was released on 2020-04-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.
Book Synopsis Marketing for Entrepreneurs by : Frederick G. Crane
Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE. This book was released on 2009-09-16 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.
Book Synopsis Entrepreneurial Marketing by : Leonard M. Lodish
Download or read book Entrepreneurial Marketing written by Leonard M. Lodish and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Book Synopsis Entrepreneurial Marketing by : Robert D. Hisrich
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Book Synopsis Marketing for Entrepreneurs by : Frederick G. Crane
Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE. This book was released on 2012-09-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
Book Synopsis Entrepreneurial Marketing by : Zubin Sethna
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Book Synopsis Female Entrepreneurship and the New Venture Creation by : Dafna Kariv
Download or read book Female Entrepreneurship and the New Venture Creation written by Dafna Kariv and published by Routledge. This book was released on 2013 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women represent the fastest growing group of entrepreneurs today. Tracing women's journey along the venture creation process, Kariv's book highlights the creatively different ways in which women approach the entrepreneurial enterprise.
Book Synopsis Entrepreneurial Marketing by : Ed Nijssen
Download or read book Entrepreneurial Marketing written by Ed Nijssen and published by Routledge. This book was released on 2014-04-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Book Synopsis Entrepreneurship in International Marketing by : Shaoming Zou
Download or read book Entrepreneurship in International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-02-04 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Book Synopsis Entrepreneurial Marketing by : Bjö Bjerke
Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Book Synopsis Handbook of Research on Nascent Entrepreneurship and Creating New Ventures by : Carrizo Moreira, António
Download or read book Handbook of Research on Nascent Entrepreneurship and Creating New Ventures written by Carrizo Moreira, António and published by IGI Global. This book was released on 2020-10-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.
Book Synopsis Entrepreneurial Marketing by : Beth Goldstein
Download or read book Entrepreneurial Marketing written by Beth Goldstein and published by SAGE Publications. This book was released on 2019-12-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Book Synopsis Entrepreneurship Marketing by : Sonny Nwankwo
Download or read book Entrepreneurship Marketing written by Sonny Nwankwo and published by Routledge. This book was released on 2010-12-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Book Synopsis Entrepreneurship Strategy by : Lisa K. Gundry
Download or read book Entrepreneurship Strategy written by Lisa K. Gundry and published by SAGE Publications. This book was released on 2006-08-14 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
Book Synopsis International Entrepreneurship by : Antonella Zucchella
Download or read book International Entrepreneurship written by Antonella Zucchella and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.
Book Synopsis The Art of the Start by : Guy Kawasaki
Download or read book The Art of the Start written by Guy Kawasaki and published by Penguin. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
Book Synopsis Entrepreneurial Marketing by : Ian Chaston
Download or read book Entrepreneurial Marketing written by Ian Chaston and published by Bloomsbury Publishing. This book was released on 2017-09-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
