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Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Disciplined Entrepreneurship Workbook

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1119365775
Total Pages : 289 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Disciplined Entrepreneurship Workbook by : Bill Aulet

Download or read book Disciplined Entrepreneurship Workbook written by Bill Aulet and published by John Wiley & Sons. This book was released on 2017-03-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

She Means Business

Author : Carrie Green
Publisher : Hay House, Inc
ISBN 13 : 1401953166
Total Pages : 289 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis She Means Business by : Carrie Green

Download or read book She Means Business written by Carrie Green and published by Hay House, Inc. This book was released on 2017-02-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.

Business Basics BootCamp

Author : Mitche Graf
Publisher :
ISBN 13 : 9781732034495
Total Pages : pages
Book Rating : 4.0/5 (344 download)

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Book Synopsis Business Basics BootCamp by : Mitche Graf

Download or read book Business Basics BootCamp written by Mitche Graf and published by . This book was released on 2021-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about starting a business, have a new business, or have been around the block a few times, this comprehensive book will give you the tools needed to not only succeed in the daily battle but also to winning the war!"Business Basics BootCamp - The Ultimate Crash Course" will give you the 30,000-foot view of not only how to put together a vibrant business, but to create the lifestyle of your dreams.

Million Dollar Micro Business

Author : Tina Tower
Publisher : John Wiley & Sons
ISBN 13 : 0730392074
Total Pages : 339 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Million Dollar Micro Business by : Tina Tower

Download or read book Million Dollar Micro Business written by Tina Tower and published by John Wiley & Sons. This book was released on 2021-07-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to launch a profitable online course from scratch In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. This important book teaches you: How to turn your passion and expertise into profit, using what you know to create a global, online course Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business An alternative to the 9-5 hustle and grind of a traditional workplace Real-life case studies from people who have been on this journey before Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

Breakup Bootcamp

Author : Amy Chan
Publisher : HarperCollins
ISBN 13 : 0062914758
Total Pages : 336 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Breakup Bootcamp by : Amy Chan

Download or read book Breakup Bootcamp written by Amy Chan and published by HarperCollins. This book was released on 2020-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A relationship expert whose work is like that of a scientific Carrie Bradshaw.” —THE OBSERVER A self-affirming, holistic guide for everyone—single or married, divorced or dating—to transforming heartbreak into healing by the founder of the innovative and revolutionary Renew Breakup Bootcamp Amy Chan hit rock bottom when she discovered that her boyfriend cheated on her. Although she was angry and broken-hearted, Chan soon came to realize that the breakup was the shakeup she needed to redirect her life. Instead of descending into darkness, she used the pain of the breakup as a bridge to self-actualization. She devoted herself to learning various healing modalities from the ancient to the scientific, and dived into the psychology of love. It worked. Fast forward years later, Amy completely transformed her life, her relationships and founded a breakup bootcamp helping countless women heal their hearts. In Breakup Bootcamp, Amy Chan directs her experience as a relationship columnist and as the creator of Renew Breakup Bootcamp into a practical, thoughtful guide to turning broken hearts into an opportunity to break out of complacency and destructive habits. Dubbed "the Chief Heart Hacker," Amy Chan grounds her practical advice and tried and tested methods rooted in cutting-edge psychology and research, helping first her bootcamp attendees and now her readers most effectively heal and reclaim their self-love. Breakup Bootcamp comes at the perfect time, when many are feeling the intensity of being in or out of a relationship, lonely or suffocated, and flirting with old toxic relationships they’ve outgrown. Relatable, life-changing, and backed by sound scientific research, Breakup Bootcamp can help anyone turn their greatest heartbreak into a powerful tool for growth.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Humor, Seriously

Author : Jennifer Aaker
Publisher : Crown Currency
ISBN 13 : 0593135296
Total Pages : 274 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Humor, Seriously by : Jennifer Aaker

Download or read book Humor, Seriously written by Jennifer Aaker and published by Crown Currency. This book was released on 2021-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

Marine Corps Boot Camp Survival Guide: Everything You Need to Know to Prepare for (and Live Through) Marine Corps Boot Camp

Author : Amber J. Cabrera
Publisher : CreateSpace
ISBN 13 : 9781461076919
Total Pages : 98 pages
Book Rating : 4.0/5 (769 download)

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Book Synopsis Marine Corps Boot Camp Survival Guide: Everything You Need to Know to Prepare for (and Live Through) Marine Corps Boot Camp by : Amber J. Cabrera

Download or read book Marine Corps Boot Camp Survival Guide: Everything You Need to Know to Prepare for (and Live Through) Marine Corps Boot Camp written by Amber J. Cabrera and published by CreateSpace. This book was released on 2011-11-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone looking to enlist in the Marine Corps, those who have been in the Marine Corps or those who want to know what it is like to go through Marine Corps boot camp. It will answer the questions that you may not get from your recruiters and tell you first hand the secret to surviving Marine Corps boot camp.

Buy Then Build

Author : Walker Deibel
Publisher :
ISBN 13 : 9781544535661
Total Pages : 0 pages
Book Rating : 4.5/5 (356 download)

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Book Synopsis Buy Then Build by : Walker Deibel

Download or read book Buy Then Build written by Walker Deibel and published by . This book was released on 2022-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In BUY THEN BUILD, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: Buy an existing company rather than starting from scratch Use ownership as a path to financial independence Spend a fraction of the time raising capital Find great brokers, generate your own "deal flow," and see new listings early Uncover the best opportunities and biggest risks of any company Navigate the acquisition process Become a successful acquisition entrepreneur And more BUY THEN BUILD is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

Mini MBA BOOTCAMP

Author : Gerard Danford
Publisher :
ISBN 13 : 9781717791054
Total Pages : 206 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis Mini MBA BOOTCAMP by : Gerard Danford

Download or read book Mini MBA BOOTCAMP written by Gerard Danford and published by . This book was released on 2018-07-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the motivation for doing an MBA? To stand out in your career? To be a decision maker, and not just someone at the receiving end of other people's decisions? Dr. Gerard L. Danford: MBA - London Business School, PhD - Helsinki School of Economics, B.Sc. Engineering - CCSU (USA). Take Control of Your Career Development Today Are you missing the skills needed to succeed? Those skills could help accelerate your success because; your skill set is your career capital! Time for personal development is very limited but, after completing the Mini MBA you will understand 18 essential topics (best return on investment - ROI - for your valuable time). Managers, startup founders and business students will benefit most from this in-depth & practical book. The Mini MBA could make the greatest difference in your career success! What You Will Learn Success Theme The formula for success in business and how to make that success happen? How to navigate the rapidly changing business environment (8 Accelerators)? How to avoid the greatest enemy of success (4 Forms of Complexity)? Management Theme The 3 secrets to becoming more innovative. The 5 tasks of effective managers. The 3 tools for making better business decisions. Money Theme Why behavioral economics 'eats rational economics for breakfast'. Why you must Understand Value in order to succeed in business (4 Drivers of Value)? Why Planning, Budgeting, and Forecasting (PBF) is not used effectively? Market Theme Why success in marketing is driven mostly through 'budget allocation'? How to improve your digital marketing ROI? Why mobile is now the #1 marketing challenge, and how to succeed in a mobile-first marketplace? Process Theme What is the Business Case for a Companies Sustainaanbility Strategy? Why, where, and how to succeed in international business? How to manage dynamic and stable operations (Agile-Lean Process Skills)? Future Theme What are the 4 Proven Strategic Styles? How to use the 6 Career Weapons? How to Avoid Startup Failure (the 10/90 Rule)? PLUS: Case studies on Amazon, Google, Lego and much more... About The Author Dr. Gerard L. Danford received his PhD from the Helsinki School of Economics, MBA from The London Business School (#1 in global MBA rankings), and B.Sc. in engineering from CCSU (USA). Why I Created The Mini MBA BOOTCAMP? Having spent 20 years in business consulting & 20 years teaching on Business Programs in Europe and North America, I can say with confidence that there are just a few essential concepts which every present and future manager must understand in order to succeed. After completing The Mini MBA BOOTCAMP you will have 18 essential tools which will help to accelerate your success in business.

Digital Marketing That Actually Works the Ultimate Guide

Author : Melissa Byers
Publisher : That Actually Works
ISBN 13 : 9780983028642
Total Pages : 300 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Bookkeepers' Boot Camp

Author : Angie Mohr
Publisher : Self Counsel Press
ISBN 13 : 9781770400443
Total Pages : 185 pages
Book Rating : 4.4/5 (4 download)

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Book Synopsis Bookkeepers' Boot Camp by : Angie Mohr

Download or read book Bookkeepers' Boot Camp written by Angie Mohr and published by Self Counsel Press. This book was released on 2010 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book in the Numbers 101 for Small Business series. It will show you the essentials of record keeping for a small business and will show why it's necessary to track information. The book will give you a greater understanding of the purpose and process of record keeping and a deeper understanding of your business.

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

Author : Sarah Cordiner
Publisher : Maintraining Pty Limited
ISBN 13 : 9780648079002
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner

Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.

Kidpreneurs

Author : Adam Toren
Publisher : Sutton Publishing
ISBN 13 : 9780692004241
Total Pages : 0 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Kidpreneurs by : Adam Toren

Download or read book Kidpreneurs written by Adam Toren and published by Sutton Publishing. This book was released on 2009-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide for young readers on starting their own small business, discussing choosing the right business, finding customers, deciding what to charge, and using the Internet, and offering suggestions of sample businesses.

Sprint

Author : Jake Knapp
Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

The Service Startup

Author : Tenny Pinheiro
Publisher :
ISBN 13 : 9780615929781
Total Pages : 220 pages
Book Rating : 4.9/5 (297 download)

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Book Synopsis The Service Startup by : Tenny Pinheiro

Download or read book The Service Startup written by Tenny Pinheiro and published by . This book was released on 2014-05-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to integrate Design Thinking and Lean Startup in the service era. "Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day." - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business "In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results.This is a must read for anyone in the global innovation economy." - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the "make and sell" industrial logic we've been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember" users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean's scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. "I'll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what's lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he's taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they're perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I'd recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb""