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Enterprise Development Behavior
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Book Synopsis Behaviour, Development and Evolution by : Patrick Bateson
Download or read book Behaviour, Development and Evolution written by Patrick Bateson and published by Open Book Publishers. This book was released on 2017-02-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of parents in shaping the characters of their children, the causes of violence and crime, and the roots of personal unhappiness are central to humanity. Like so many fundamental questions about human existence, these issues all relate to behavioural development. In this lucid and accessible book, eminent biologist Professor Sir Patrick Bateson suggests that the nature/nurture dichotomy we often use to think about questions of development in both humans and animals is misleading. Instead, he argues that we should pay attention to whole systems, rather than to simple causes, when trying to understand the complexity of development. In his wide-ranging approach Bateson discusses why so much behaviour appears to be well-designed. He explores issues such as ‘imprinting’ and its importance to the attachment of offspring to their parents; the mutual benefits that characterise communication between parent and offspring; the importance of play in learning how to choose and control the optimal conditions in which to thrive; and the vital function of adaptability in the interplay between development and evolution. Bateson disputes the idea that a simple link can be found between genetics and behaviour. What an individual human or animal does in its life depends on the reciprocal nature of its relationships with the world about it. This knowledge also points to ways in which an animal’s own behaviour can provide the variation that influences the subsequent course of evolution. This has relevance not only for our scientific approaches to the systems of development and evolution, but also on how humans change institutional rules that have become dysfunctional, or design public health measures when mismatches occur between themselves and their environments. It affects how we think about ourselves and our own capacity for change.
Author :Anna Ujwary-Gil Publisher :Cognitione Foundation for the Dissemination of Knowledge and Science ISBN 13 :8395449674 Total Pages :263 pages Book Rating :4.3/5 (954 download)
Book Synopsis Behavioral Determinants of Enterprise Development and Innovation by : Anna Ujwary-Gil
Download or read book Behavioral Determinants of Enterprise Development and Innovation written by Anna Ujwary-Gil and published by Cognitione Foundation for the Dissemination of Knowledge and Science. This book was released on 2020-01-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second issue in 2020 of the quarterly published JEMI explores enterprise development and innovation. The behavioral determinants of the economic ventures indicated by the authors is a continually developing trend of research in economic sciences. Contemporary enterprises are increasingly investing their resources in obtaining information on factors that stimulate employee behavior in order to increase efficiency or develop innovation. Behavioral approach is also used in seeking answers to questions about the development of small and medium enterprises (SMEs) posed by entities responsible for supporting the SME sector. In economic sciences, behavioral approaches result from an interdisciplinary view on the behavior of people participating in economic life. The behaviors of entrepreneurs, managers, other participants in an organization, clients, and entities supporting economic activities are an essential subject of research interest. The presented articles show the research perspectives that contribute to the development of a behavioral stream in economic sciences. The first article proposes a triangulation of theoretical foundations for behavioral research in economic sciences. Dominika Korzeniowska and Łukasz Sułkowski reviewed the scientific literature and analyzed 37 articles and 21 monographs selected from scientific databases. As a result of their research, the authors concluded that by adopting different research perspectives in behavioral economics, rather than just a cognitive one, it is possible to enrich both theoretical and empirical foundations in scientific research. Discovering human economic behavior can be done using methods and techniques appropriate to research, e.g. in behavioral or evolutionary trends. The authors conduct their analysis in relation to three paradigms: cognitive, behavioral and evolutionary, and then come to the conclusion that these approaches should not be treated as competitive but complementary knowledge of economic behavior. For example, the evolutionary approach in psychology makes it easier to explain the genetics of certain automatic response patterns that have developed during evolution. Its usefulness is expressed in the possibilities of creating an image of the human economic mind or economic society. In turn, the use of behavioral approaches, according to the authors, allows finding ways to eliminate the effects of mental traps appearing in the processes of making economic decisions and other problem situations. The authors in their research refer to three research trends, but ultimately encourage the search for other theories and concepts in the study of human economic behavior and their impact on business ventures. The next article presents field studies carried out in West Sumatra. The authors use psychoeconomic factors lying on the side of entrepreneurs to study failures in their business operations. An essential aspect of the research is the identification and analysis of opportunistic behavior and its impact on the success or failure of operations. Hafiz Rahman, Eri Besra, and Nurhayati conducted quantitative research using multiple and partial regression analysis on a sample of 1541 young entrepreneurs from the West Sumatra province in Indonesia, who had experienced failures in their earlier enterprises. It was found that psycho-economic factors, together with the opportunistic behavior of individuals, more or less, caused the entrepreneurial failure. The obtained research results also formed the basis for the claim that opportunistic behavior can be seen as both a source of business success and failure. The authors believe that the research should be of interest to the Indonesian government, as it suggests that the creation of entrepreneurial resilience takes place in a process that also considers the failures of undertaken enterprises. Young entrepreneurs usually draw conclusions from the mistakes they made, which is why it is postulated to support them even in situations of failure, e.g. through entrepreneurship capacity building programs. In addition to economic and business knowledge, it is necessary to build mental resilience, develop maturity, logically consider the choice of alternatives, improve decision-making processes, and deal with social pressure. The subject of interest of the author of the third article is organizational behaviors that affect high performance. Przemysław Zbierowski presented the results of his research, conducted on a sample of 406 enterprises, using the computer-assisted personal interview (CAPI) technique. Based on the collected research material, the author analyzed the impact of high-performance organizational features on actual organizational performance, and the indirect impact on organizational citizenship and entrepreneurship-oriented behavior. As the author notes, his research contributes to the scientific debate in at least three ways. Firstly, it confirms that the features of high performance have a strong impact on the actual performance of the enterprise, which is not surprising but verifies the hypothesis. Secondly, it indicates entrepreneurial orientation as a partial mediator in this relationship. Finally, he discovers the very strong impact that high-performance features have on the organization's civic behavior. The article also has practical implications. The obtained research results form the basis for developing organizational citizenship and entrepreneurship orientation through the skillful use of high-performance factors. Behavioral research trends in economic sciences also include the research presented in the fourth article regarding employee behavior and their development stimulated by managerial coaching. Ghulam Abid, Saira Ahmed, Tehmina Fiaz Qazi, and Komal Sarwar filled the research gap in the field of sustainable employee development in the organization. The research conducted by them is pioneering. The authors relate to the context of work and individual differences in promoting a thriving workplace. The intervention mechanism of self-efficacy and prosocial motivation in the relationship between managerial coaching and thriving at work was explored using a sequential mediation approach. Data were analyzed using Hayes' Process Model 6 based on 1,000 bootstrap resampling with an actual sample of 221 respondents. The obtained results confirm that managerial coaching increases employee self-efficacy. The goal of coaching is to increase the employee's sense of self-efficacy in connection with a particular activity so that he or she can perform his or her tasks effectively and efficiently. Efficiency among employees directly activates positive moods that help engage employees and trigger prosocial behavior. This study contributes to the detection of awareness related to the links between prosocial motivation and employee development and provides an additional, comprehensive analysis of the procedure for obtaining the positive effects of managerial coaching. Another group of articles relates to the behavioral aspects of developing innovation in enterprises in relation to employees, as well as the implementation of innovation by customers. Determinants of innovation in enterprises have become the subject of the research interests of Izabella Steinerowska-Streb and Grzegorz Głód. The authors presented the results of their research, which was conducted on a sample of 353 Polish family businesses. In the course of the conducted research, it was possible to determine whether family businesses that introduced the creative ideas of their employees were more innovative than others. The company's innovativeness can be expressed in the product, process, marketing, or organizational area. The authors also examined the relationship between the innovation of family businesses and their involvement in activities that stimulate creative thinking, build trust in the workplace, stimulate employee development, and support team integration. The study revealed that family businesses that are aware of the importance of creative employees, and that bring their employees' creative ideas into business practice, are more innovative than other family businesses. In addition, it was found that an increase in company innovation exists when the company supports employee development. Interesting behavioral aspects are presented in the research on employee resistance to implementing technological innovations. Çiğdem Sıcakyüz and Oya Hacire Yüregir conducted a study of medical personnel at a public hospital in Adana, Turkey, to investigate the reasons for employee resistance to implementing an IT system. The Technology Acceptance Model (TAM) was expanded to include factors such as affective commitment, gender, and age. Based on the data collected from 291 surveys, a regression analysis was conducted, which led to the formulation of conclusions regarding the usefulness of information technology, its ease of use, and affective commitment. It was examined whether demographic factors such as age, gender, position, and tenure are associated with resistance to implemented technological innovations. The results of this study confirm earlier models of technology acceptance. The practical implications of the study relate to the need to increase employee participation in making decisions about the change process. The examined resistance of employees to technological innovations should also be treated as an essential voice in the discussion of problems related to managing change in the organization. In the article presented by Neema Mori and Rosallia Mlambiti, attention was focused on the acceptance of product innovation by customers. The research was carried out in Tanzania using the example of mobile banking services. To examine the impact of demographic factors on the adoption of innovative mobile banking services, Rogers' Diffusion Innovation Theory (DIT) was applied to 416 clients of a leading bank in Tanzania. Regression results showed a positive and significant relationship between income level and education on the one hand, and the adoption of mobile banking on the other. Practical implications refer to the recommendations to develop promotional practices and awareness campaigns and capture customer demographic profiles to encourage them to use mobile banking. The study showed the importance of using the situational theory to adopt innovative technologies in banking services in Tanzania. The authors indicate that this approach to research issues, broadens the understanding of the importance of demographic factors, especially in relation to the Sub-Saharan African region, and also contributes to a better understanding of mobile banking from the point of view of the bank's customers in Tanzania. The last article covers a bibliometric analysis of published research results in the field of business innovation, its financing, and policy framework. The analysis was based on the resources of the Web of Science Core Collection using Vosviewer for the period 1990–2019. The researched publications were divided according to the research area, and then the research gaps were identified. In total, 437 articles were found that went through various stages of selection. 32 publications were analyzed in detail, and the study presents citations received by each of these selected publications and their summaries. Thematically grouped summaries show the areas that the researchers paid more or less attention to. The conducted research allowed the authors to state that the countries involved in a higher level of innovation had a higher level of publication. Few studies on this topic have been developed in emerging economies such as Africa and Asia, excluding China and Taiwan. A similar situation was noted for countries in the Middle East. Most of the research comes from the United States and European countries. The article also refers to aspects such as the time horizon of research, approach, and research methods. The results of the presented research allow readers to get acquainted with the current state of publications on the subject of financing innovation and policy in this field. The editors express the hope that the articles presented will contribute to the development of knowledge on behavioral aspects of the functioning of enterprises and the development of innovation. The authors' extension of the research perspective with behavioral determinants, strengthens our belief in the legitimacy of supporting this research trend in JEMI. We thank all the researchers and authors for enriching their studies, broadening the perspective of resolving complex management problems, and developing innovation in organizations dispersed in geographical, economic, and cultural terms. We hope all readers will find this second issue of JEMI in 2020 both interesting and informative.
Book Synopsis Entrepreneurial Behaviour by : Maura McAdam
Download or read book Entrepreneurial Behaviour written by Maura McAdam and published by Springer. This book was released on 2019-02-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection draws together cutting edge perspectives from leading scholars on the increasingly prominent discussion of entrepreneurial behaviour. Exploring various aspects of human behaviour, the authors analyse the antecedent influences and drivers of entrepreneurial behaviour in different organisational settings. This collection is of interest to scholars, practitioners and even policy-makers, as a result of its in-depth exploration, discussion and evaluation of emerging themes of entrepreneurial behaviour within the field of entrepreneurship and beyond. Offering contextual examples from universities, firms and society, Entrepreneurial Behaviour covers topics such as entrepreneurial intention, gender, crime, effectuation and teamwork.
Book Synopsis Entrepreneurship and Regional Development by : Rajagopal
Download or read book Entrepreneurship and Regional Development written by Rajagopal and published by Springer Nature. This book was released on 2020-10-31 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.
Book Synopsis Inside the Mind of the Entrepreneur by : Ana Tur Porcar
Download or read book Inside the Mind of the Entrepreneur written by Ana Tur Porcar and published by Springer. This book was released on 2017-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior. It features state of the art interdisciplinary research offering a unified perspective on entrepreneurial psychology. Individual chapters address advances related to entrepreneurial intentions, complexity management, personality psychology, intrapreneurial behavior, entrepreneurial communities and demographic changes, among others. Laboratory experiments that study entrepreneurial behavior round out the coverage.
Book Synopsis The Behavior of Animals by : Johan J. Bolhuis
Download or read book The Behavior of Animals written by Johan J. Bolhuis and published by John Wiley & Sons. This book was released on 2021-12-29 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Behavior of Animals An updated view of animal behavior studies, featuring global experts The Behavior of Animals, Second Edition provides a broad overview of the current state of animal behavior studies with contributions from international experts. This edition includes new chapters on hormones and behavior, individuality, and human evolution. All chapters have been thoroughly revised and updated, and are supported by color illustrations, informative callouts, and accessible presentation of technical information. Provides an introduction to the study of animal behavior Looks at an extensive scope of topics- from perception, motivation and emotion, biological rhythms, and animal learning to animal cognition, communication, mate choice, and individuality. Explores the evolution of animal behavior including a critical evaluation of the assumption that human beings can be studied as if they were any other animal species. Students will benefit from an updated textbook in which a variety of contributors provide their expertise and global perspective in specialized areas
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :030948202X Total Pages :391 pages Book Rating :4.3/5 (94 download)
Book Synopsis Fostering Healthy Mental, Emotional, and Behavioral Development in Children and Youth by : National Academies of Sciences, Engineering, and Medicine
Download or read book Fostering Healthy Mental, Emotional, and Behavioral Development in Children and Youth written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-01-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthy mental, emotional, and behavioral (MEB) development is a critical foundation for a productive adulthood. Much is known about strategies to support families and communities in strengthening the MEB development of children and youth, by promoting healthy development and also by preventing and mitigating disorder, so that young people reach adulthood ready to thrive and contribute to society. Over the last decade, a growing body of research has significantly strengthened understanding of healthy MEB development and the factors that influence it, as well as how it can be fostered. Yet, the United States has not taken full advantage of this growing knowledge base. Ten years later, the nation still is not effectively mitigating risks for poor MEB health outcomes; these risks remain prevalent, and available data show no significant reductions in their prevalence. Fostering Healthy Mental, Emotional, and Behavioral Development in Children and Youth: A National Agenda examines the gap between current research and achievable national goals for the next ten years. This report identifies the complexities of childhood influences and highlights the need for a tailored approach when implementing new policies and practices. This report provides a framework for a cohesive, multidisciplinary national approach to improving MEB health.
Book Synopsis Measuring Entrepreneurial Businesses by : John Haltiwanger
Download or read book Measuring Entrepreneurial Businesses written by John Haltiwanger and published by University of Chicago Press. This book was released on 2017-09-21 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring Entrepreneurial Businesses: Current Knowledge and Challenges brings together and unprecedented group of economists, data providers, and data analysts to discuss research on the state of entrepreneurship and to address the challenges in understanding this dynamic part of the economy. Each chapter addresses the challenges of measuring entrepreneurship and how entrepreneurial firms contribute to economies and standards of living. The book also investigates heterogeneity in entrepreneurs, challenges experienced by entrepreneurs over time, and how much less we know than we think about entrepreneurship given data limitations. This volume will be a groundbreaking first serious look into entrepreneurship in the NBER's Income and Wealth series.
Book Synopsis Entrepreneurship and Behavioral Strategy by : T. K. Das
Download or read book Entrepreneurship and Behavioral Strategy written by T. K. Das and published by IAP. This book was released on 2020-06-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research that involve economics, markets, resources, and technology. The key roles of psychology, organizational behavior, and behavioral decision making in the theory and practice of strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decision making are importantly concerned with human cognition, human decisions, and human behavior, it makes eminent sense to bring some balance in the strategy field by complementing the extant emphasis on the “objective” economics-based view with substantive attention to the “subjective” individual-oriented perspective. This calls for more focused inquiries into the role and nature of the individual strategy actors, and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series, behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker in the entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersed in diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been known and perhaps valued by most scholars all along, but were not adequately appreciated or brought together as a coherent sub-field or as a distinct perspective of strategy. This book series on Research in Behavioral Strategy will cover the essential progress made thus far in this admittedly fragmented literature and elaborate upon fruitful streams of scholarship. More importantly, the book series will focus on providing a robust and comprehensive forum for the growing scholarship in behavioral strategy. In particular, the volumes in the series will cover new views of interdisciplinary theoretical frameworks and models (dealing with all behavioral aspects), significant practical problems of strategy formulation, implementation, and evaluation, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with potential for wider application of behavioral strategy. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the subject of behavioral strategy. Entrepreneurship and Behavioral Strategy contains contributions by leading scholars in the field of entrepreneurship with an interest in researching behavioral perspectives. The 10 chapters in this volume deal with a number of significant issues relating broadly to the behavioral aspects of entrepreneurship, covering topics such as entrepreneurial process orientation, a machine learning approach to reviewing the intersection of the entrepreneurship and behavioral strategy literatures, the temporalities of entrepreneurial risk behavior, entrepreneurs under ambiguity, disruptive business model innovations, international attention, entrepreneurial team formation, building alliances in new and small ventures, the role of insight in entrepreneurial action, and the effects of foreign competition on entrepreneurship activities. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the confluence of entrepreneurship and behavioral strategy.
Book Synopsis Handbook of Behavioral Economics - Foundations and Applications 1 by :
Download or read book Handbook of Behavioral Economics - Foundations and Applications 1 written by and published by Elsevier. This book was released on 2018-09-27 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics. They provide authoritative perspectives on the value to economic inquiry of insights gained from psychology. Specific chapters in this first volume cover reference-dependent preferences, asset markets, household finance, corporate finance, public economics, industrial organization, and structural behavioural economics. This Handbook provides authoritative summaries by experts in respective subfields regarding where behavioral economics has been; what it has so far accomplished; and its promise for the future. This taking-stock is just what Behavioral Economics needs at this stage of its so-far successful career. - Helps academic and non-academic economists understand recent, rapid changes in theoretical and empirical advances within behavioral economics - Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics - Written for those who wish to become quickly acquainted with behavioral economics
Book Synopsis Psychological determinants of entrepreneurial intentions and behaviors by : Bostjan Antoncic
Download or read book Psychological determinants of entrepreneurial intentions and behaviors written by Bostjan Antoncic and published by Frontiers Media SA. This book was released on 2023-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Marta Gancarczyk Publisher :Cognitione Foundation for Dissemination of Knowledge and Science ISBN 13 :8395900627 Total Pages :302 pages Book Rating :4.3/5 (959 download)
Book Synopsis Exploring the Link Between Entrepreneurial Capabilities, Cognition, and Behaviors by : Marta Gancarczyk
Download or read book Exploring the Link Between Entrepreneurial Capabilities, Cognition, and Behaviors written by Marta Gancarczyk and published by Cognitione Foundation for Dissemination of Knowledge and Science. This book was released on 2021 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ECIE 2022 17th European Conference on Innovation and Entrepreneurship by : Pantelis Sklias
Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emergent Behavior in System of Systems Engineering by : Larry B. Rainey
Download or read book Emergent Behavior in System of Systems Engineering written by Larry B. Rainey and published by CRC Press. This book was released on 2022-08-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles real-world case studies on discovering, understanding and engineering emergent behaviors in a computational environment across multiple application domains such as wargaming, biology, IoT, disaster management and space architecting. All the application domains are described through an undercurrent of System of Systems (SoS) engineering in conjunction with theoretical foundations required for engineering a Modeling and Simulation SoS capable of displaying valid emergent behavior. An excellent read and state-of-the-art in M&S of emergent behavior in complex systems!" --Dr. Saurabh Mittal, Department Chief Scientist, The MITRE Corporation This book is the of its kind to address real-world applications of the phenomenon of emergent behavior in real-world system of systems. It launches from the foundation of theory and basic understanding of the subject of emergent behavior as found in system of systems applications. It includes real-world examples where emergent behavior is manifested. Each chapter addresses the following major points, which are exploratory in nature: the physical results of the presence of emergent behavior; the implications for the existence of emergent behavior; the manifestation of emergent behavior; and methods to either control emergent behavior assuming its effects are negative in nature, or capitalize on emergent behavior given its effects are positive in nature.
Book Synopsis Social Norms in Managerial Decision-Making: Psychological and/or Neural Perspectives by : Xile Yin
Download or read book Social Norms in Managerial Decision-Making: Psychological and/or Neural Perspectives written by Xile Yin and published by Frontiers Media SA. This book was released on 2023-02-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Family Business by : Franz Kellermanns
Download or read book The Routledge Companion to Family Business written by Franz Kellermanns and published by Taylor & Francis. This book was released on 2016-09-13 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Family Business offers a definitive survey of a field that has seen rapid growth in research in recent years. Edited by leading scholars with contributions from the top minds in family business from around the world, this volume provides researchers and scholars with a comprehensive understanding of the state of the discipline. Over 25 chapters address a wide variety of subjects, providing readers with a thorough review of the key research themes in the modern family firm, such as corporate social responsibility and bank debt rationing. International examples cover a wide range of economies including China, Europe, and Latin America. The book will appeal to undergraduates, postgraduates and business instructors seeking a definitive view of the issues and solutions that affect and support family business.
Book Synopsis Cultural Marketing and Metaverse for Consumer Engagement by : Singh, Amandeep
Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep and published by IGI Global. This book was released on 2023-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.